Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes
KoMarketing Associates
JULY 19, 2022
As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result.
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