Sat.Mar 31, 2012 - Fri.Apr 06, 2012

Trending Sources

Three careers that will dominate social media (and it’s not what you think)

grow - Practical Marketing Solutions

I’m a marketing guy. And boy I love it. There’s nothing I enjoy more than a great case study! Well, almost nothing.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way.

Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

©All Rights Reserve by PhotoSteve 101. This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Prognosticators today abound on the demise of sales.

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The Cost of Bad Content

B2B Marketing Insider

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs?

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.

Google 114

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The measurability of the web can be a double-edged sword. On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results.

How to Run a Great Dinner Meeting

Paul Gillin

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44.

PR 78

3 Ways to Fuel Your Marketing Automation Cycle with Data

Digital B2B Marketing

Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them.

Is social media making you a lazy communicator?

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. We live in a world where people are in a real hurry. Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. This isn’t necessarily a good thing.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities.

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Is Touchpoint Marketing the Only Marketing Left?

Conversionation

Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’.

Savvy Week in Review April 6th

Savvy B2B Marketing

Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?).

Why Pinterest Matters to Us Social Media Marketers

Biznology

If you use images or photos on any of your sites, you’re already on Pinterest , whether you’ve registered on Pinterest or not. So, what’re you going to do about it?

Can You Solve this Digital Marketing Puzzle? – #1950

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to Inc. , it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? If you’re like 65% of marketers, your company has implemented a loyalty program. But is it working?

Top Internet strategy, marketing and technology links for the week of March 31, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories (AdAge). Consumers are Demanding Customer Service on Social Media (New Media Knowledge). Is Social Media Strategy Required or Redundant?

The Rise of Content Strategy–What to do about Google killing SEO

Biznology

I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible.

B2B Lead Management – 6 Best Practices

Great B2B Marketing

Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both. Here are six strategies you can implement to create your own unstoppable marketing and sales machine: Follow up every inbound inquiry within 48 hours – preferably 24 hours.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

Tomorrow People

Ever since Draw Something was launched in both Apple App Store and Android Market, everyone it has sold 37 million times worldwide. See these 20 Amazing Smartphone Sketches by Mashable.

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The Inbound Marketing Multiplier [Infographic]

Modern B2B Marketing

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies.

Lead Nurturing: Market to personality and behavior, not job title

B2B Lead Generation Blog

Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. The key to navigating your way to a sales-ready lead is navigating through individual personalities.

Jason Falls discusses publishing partnership

grow - Practical Marketing Solutions

Click here if you can’t see this interview with Jason Falls. Many people dream of writing and publishing a best-selling book, but few earn the opportunity.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

15 Critical Business Success Tips after Five Years in Business [with special giveaway]

Junta 42

According to the myriad of small business success studies , it seems that about 50% of startups fail after five years in business. Well, it’s nice to be on the right side of that statistic! It’s hard not a get at least a little romantic about celebrating our 5th year in business.

Optimizing your Videos for Search Engines

EMagine B2B Blog

In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.]. Online Marketing Search Engine Marketing Social Media YouTube

Best Local SEO Guides, Tips and Tactics of 2011

Webbiquity

While the web is worldwide, search is often local.