July, 2008

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services. Developing a Website. Cheat Sheet (2-page quick reference). Calculator Cheat Sheet (2-pages).

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Rainmakers and Lead Generation

B2B Lead Generation

In professional services organizations the people who bring in the big revenue clients are often called rainmakers. They're the one's that make it all happen and become almost mythical in the process. In today's challenging business climate, we could all use more rainmakers. I like what Ford Harding, author of Rain Making, Attract New Clients No Matter What Your Field, 2nd Edition and President of Harding & Company had to say about rainmakers.

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Is There Hope For Google Placements?

KoMarketing Associates

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Essentially this means where in the past you would have to set up a campaign specifically for Placements, now it will slide into your pre-existing Content campaigns. What Are The Benefits of This New Structure?

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Sybase IQ: A Different Kind of Columnar Database (Or Is It The Other Way Around?)

Customer Experience Matrix

I spent a fair amount of time this past week getting ready for my part in the July 10 DM Radio Webcast on columnar databases. Much of this was spent updating my information on SybaseIQ , whose CTO Irfan Khan was a co-panelist. Sybase was particularly eager to educate me because I apparently ruffled a few feathers when my July DM Review column described SybaseIQ as a “variation on a columnar database” and listed it separately from other columnar systems.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

CSS Layouts: 40+ Tutorials, Tips, Demos and Best Practices

JotForm

The main idea behind CSS-based layouts is offering more flexibility and enhancing the visual experience of visitors. Some important tips and related key-factors can help to learn basics and keep essential techniques in mind. And this is what this article is all about. Finding the perfect Layout that.

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Change or Die | Fast Company

Buzz Marketing for Technology

); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member? Sign In! E-Mail: *. Password: *. Forgot your password ? 7 Reader Recommendations.

Podcast: Interview on lead generation with Dave Stein

B2B Lead Generation

I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group , and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Teleprospecting and nurturing tactics. Listen to podcast now. Also, Check out Dave Stein's Blog for Sales Leaders.

Martin De Saulles " SMEs and the Web - Executive Summary

Information Matters

Martin De Saulles thoughts on the changing information landscape. About. Contact. Categories. Companies. Information Users. Innovation. Market News. Search. Uncategorized. Archives. July 2008. June 2008. April 2008. March 2008. February 2008. January 2008. November 2007. October 2007. September 2007. August 2007. July 2007. June 2007. May 2007. April 2007. Log in. Comments RSS. Subscribe to my RSS feed. I am currently. InfoToday News.

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How to Report on Ease of Use?

Customer Experience Matrix

Yesterday’s post on classifying demand generation systems prompted some strong reactions. The basic issue is how to treat ease of use when describing vendors. It’s hard to even define the issue without prejudicing the discussion. Are we talking about vendor rankings, vendor comparisons, or vendor analyses? Ranking implies a single score for each product. The approach is popular but it leads people to avoid evaluating systems against their own requirements. So I reject it.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

CSS-Styled Lists: 20+ Demos, Tutorials and Best Practices

JotForm

When we think about CSS-Styled lists, different ideas come to mind but that rusty old image of bulleted items is not one of them anymore. There are lots of different methods to format nice HTML lists that is used in most web designs not only for navigation menu (vertical or horizontal) but for forma.

Map to the Internet Time Ecosystem

Jay Cross

Time after time in my recent workshops on web-enabled informal learning, I found myself using my own sites as examples of learning technologies. For example, we’d walk through the Informal Learning blog to look at an RSS feed, an internal search engine, scanning the 100 most recent posts, a Creative Commons license, and so on. I began showing things like my research tools page , which has always been public but was hidden in plain sight.

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Many Eyes

Buzz Marketing for Technology

explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you? in wonderland. Degrees Obtained by Lobbyists. Fannie Mae & Freddie Mac Stock Prices. Percent of adults who currently smoke, 2004-2006.

What causes webinar attendees to bail?

B2B Lead Generation

Webinars and webcasts are a key tactic in lead generation toolkit. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again. That's why I found this chart What Causes Webinar Attendees to Bail? by MarketingSherpa useful. According to their research here are the top reasons attendees say they bail on a webinar. Content was not as advertised. Presenter(s) read directly from the slides.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

AdMob: Mobile Web Use Doubled in Past 12 Months

readwrite

According to the latest data from mobile advertising marketplace AdMob , the mobile web has grown by over 100% in the last 12 months. AdMob’s data also shows a 20% increase since May alone. Ad impressions on Apple’s iPhone and iPod touch grew by 32% in June, making it the 9th most popular mobile device for online browsing in terms of ad impressions.

How Do You Classify Demand Generation Systems?

Customer Experience Matrix

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications.

How to Get Bloggers to Write About You

WebMarketCentral

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year.

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How to Run a Meeting Like Google

Buzz Marketing for Technology

Current Issue. Risk-Free Issues. Subscribe Now. Investing. Companies. Technology. Innovation. Managing. Small Biz. B-Schools. Europe. Lifestyle. Magazine. SEPTEMBER 27, 2006. Viewpoint. By Carmine Gallo. How to Run a Meeting Like Google. No one wastes time searching for a purpose at Marissa Mayers meetings—even five-minute gatherings must have a clear agenda. STORY TOOLS. Printer-Friendly Version. E-Mail This Story. Reader Comments.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. E-marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. E-mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts. The Decline of Print Newspapers: Quantified. The Fall of Newspapers and the Rise of Self-Publishing in the Arts. Big Companies are Getting E-mail Now. Subway Video and the Next Big Marketing Thing. Video Motivation?

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YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video!

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ).

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? I know you can read. You’re reading this, aren’t you? (If If you’re not reading this, never mind.). But are you productively literate?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

Think Simple Now. A Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. 7 Habits of Highly Innovative People. 9 Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. I recall days where I just felt so â??full’

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Gmail Superstars

Buzz Marketing for Technology

An unofficial blog that watches Googles latest attempts to move your operating system online. Google Operating System. Unofficial news and tips about Google. Sunday, July 13, 2008. Gmail Superstars. One of the 13 features added to Gmail Labs in May is Superstars, an extension of Gmails starring system. Instead of using a single star to flag all the messages, you can choose between 12 icons.

iBreadCrumbs

Buzz Marketing for Technology

Login. iBreadCrumbs is. A Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. iBreadCrumbs.com is a recording toolbar for your web browser. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Save, review, and share your research with friends or colleagues.

KCNN: Principles Module

Buzz Marketing for Technology

This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT. Top 10 Rules for Limiting Legal Risk. Journalism 2.0: How to Survive and Thrive. Tools for Citizen Journalists. Twelve Tips for Growing Positive Communities Online. Make Internet TV. Training Citizen Journalists. Principles of Citizen Journalism.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.