Tomorrow People
JULY 19, 2022
Consider these points when developing your next GTM strategy. According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success.
Webbiquity
JULY 19, 2022
Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Image credit: Nathan Dumlao on Unsplash. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.
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KoMarketing Associates
JULY 19, 2022
As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result.
Anyword
JULY 19, 2022
Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Industrial Marketing Today
JULY 19, 2022
Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of the top-performing industrial marketing tactics. You don’t have to take my word for it. “Email marketing emerged as the top option for manufacturing and engineering.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JULY 19, 2022
Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal.
Zoominfo
JULY 19, 2022
The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing.
Envy
JULY 19, 2022
A common question we are asked by B2B startups is “Should we use a freemium business model for our application?”. As it is a question we receive so often, we felt it worthy to create a dedicated blog discussing the subject of freemium business models. In many ways, freemium has become synonymous with apps over the years, with 96.7% of apps being at least partly free on Google Play & 93.9% on Apple App Store according to latest data.
Sprout Social
JULY 19, 2022
To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
JULY 19, 2022
Whether you're new to PPC or not, agency or in-house, here are 5 insightful lessons you'll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.
DivvyHQ
JULY 19, 2022
When you break it down, email marketing is an extension of your content strategy. By following through with a few specific steps, you can adapt your content strategy to make top-performing newsletter content that your audience will want to read as soon as it lands in their inbox. Here's a quick guide from Drew Gula of Soundstripe that walks you through each step.
Search Engine Journal
JULY 19, 2022
Google's update to their documentation on how to control title tags in the search results makes the guidelines clearer. The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.
Martech
JULY 19, 2022
It’s commonly accepted that some marketers hate “process” and that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. Join experts from Adobe and learn how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
JULY 19, 2022
Registration is now open for Dreamforce 2022 ! It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. Here’s what you need to know: When is it? Dreamforce is September 20-22, 2022. Where is it? The in-person event, which attracts tens of thousands, takes place at the Moscone Center in downtown San Francisco.
Martech
JULY 19, 2022
Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XM Cloud combines a headless CMS solution with a WYSIWYG authoring interface suitable for use by marketing or other business teams.
The Marketing Blender
JULY 19, 2022
Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you.
Martech
JULY 19, 2022
AI-powered language platform Unbabel announced a new integration with customer service software company Zendesk that provides translations so agents can provide service to customers who speak in another language. The integration adds value to Zendesk’s CX capabilities. Last month, the company was acquired by an investor group for approximately $10.2 billion.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
JULY 19, 2022
Let’s talk about email marketing. A lot of people are discussing how email stats are dead. They aren’t trustworthy. They are trash. And to some extent, they’re right: the numbers can’t always be trusted. With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions?
Search Engine Journal
JULY 19, 2022
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. The post How To Connect Your YouTube Channel To Shopify appeared first on Search Engine Journal.
Content Marketing Institute
JULY 19, 2022
Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it.
Search Engine Journal
JULY 19, 2022
How to reduce marketing risk: Learn how other small- to medium-sized businesses are successfully increasing their marketing ROI, which will help you follow suit. The post Small Business Marketing: How To Safely Try New Strategies appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
JULY 19, 2022
The post Automating Your Lead Generation Funnel appeared first on DemandScience.
Search Engine Journal
JULY 19, 2022
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. The post YouTube Reduces Length Of Copyright Dispute Process appeared first on Search Engine Journal.
Optinmonster
JULY 19, 2022
The vast majority of businesses selling digital products or services online are leaving money on the table. Potential sales that could double their revenue in a matter of weeks. Money they have no clue about… hidden in plain sight. They could tap into this additional income with close to zero investment, just by changing the way they are marketing their businesses, and by using the right tools.
Benchmark Email
JULY 19, 2022
Having a solid customer base is paramount, as no business would exist without one. Plus, how a company establishes and maintains strong customer relationships also determines its success. Solid customer service begins in the sales process. Your sales reps must price products or services accurately, as inaccurate quotations can make future negotiations with the customer… The post How CRM And CPQ Software Benefit Your Sales & Marketing appeared first on Benchmark Email.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Televerde
JULY 19, 2022
The days of social responsibility being the sole purview of nonprofit and volunteer organizations are long gone. Today, socially conscious companies exist in practically every business sector. Paying attention to and responding to social needs is critical if a business wants to succeed. Many investors and much of the public consider a company’s socially conscious activities before investing or spending money there.
SWZD
JULY 19, 2022
Here’s how B2B marketers can balance demand generation at scale with customers’ need for relevant, cohesive brand experiences across diverse channels.
The Daily Egg
JULY 19, 2022
Agile and waterfall are two popular project management methodologies. Each one uses their own distinctive methods to complete tasks and projects and. The post Agile Vs. Waterfall Project Management appeared first on The Daily Egg.
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