Tue.Oct 22, 2019

Marketing to Millennial Engineers

Industrial Marketing Today

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.

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How to Identify Your Ideal Audience to Provide the Best Customer Experience


Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey

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Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

KoMarketing Associates

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report.

How to Use Events in Your Content Marketing

Marketing Insider Group

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Clients Don’t Value Your Ability

Marketing Craftmanship

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability.

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How to Leverage the Rock Content Engage Platform to Reach Your Election Goals


Nearly 2 billion people across 50 countries are heading to the polls to vote in 2019, which means, now more than ever, voters’ eyes and ears will be focused on your coverage to ensure they are getting accurate and timely information to make an informed voting decision.

Make Your Job Easier With AI For Sales

Ignite Tech

Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement.

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Servant Marketing: "Let's Be Good"

Modern Marketing

“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services , to conclude her locknote presentation at Litmus Live Boston earlier this month.

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4 Essential Landing Page Elements


Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Measure Up Marketing

It’s been almost a decade since the Circuit of the Americas Formula 1 racetrack came on the scene in Austin. While the facility has hosted many of the biggest names in music and sports, it’s the Formula 1 race that unleashed tremendous excitement and added a new dimension to our city.

2020 B2B Content Marketing: What the Successful Do [New Research]

Content Marketing Institute

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.

13 Experts Prediction On Future Of Email Marketing in 2020

Unbound B2B

Introduction. Come forth and venture into our time machine to the future of email marketing with our reviews on all email marketing trends and predictions. What is the Future of Email Marketing in 2020?”. That’s the question we presented to 13 experts for the report of our Email Marketing in 2020.

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Case study: Why T-Mobile chooses Medallia for top-notch CX


Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

37 Instagram Stats That Matter to Marketers in 2020


As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year.

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How to Create the Best Sales Kickoff (SKO)


Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while.

I listened to 100+ hours of podcasts about content marketing so you don’t have to


I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Still, there are plenty of bright spots. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution.

Time to Refresh your B2B Lead Generation Strategy?

Inbox Insight

In the face of economic and political uncertainty, many organizations return focus to performance driven B2B marketing activities that demonstrate tangible value and most importantly traceable ROI. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. HubSpot ).

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Uncover Buying Intent at Every Stage in the Buyer Journey


Marketers have more data than ever to study prospects and predict buying intent. But low MQL conversion rates suggest marketers haven’t turned that data into reliable intent predictions.

10 Sales Development Tools Every Team Should Use in 2020


Remember when the sales process used to be in spreadsheets? And how time-consuming that was? Sales professionals had to manually enter all data into their sheets and email them back and forth. Then came the CRM and other company-wide platforms.


Digital Marketing World Forum

Phillip Agnew is responsible for all things product marketing for the world’s largest social media monitoring company, Brandwatch. Whilst his experience lies in product marketing, he specialises in consumer behaviour and hosts the only podcast dedicated to the subject, called Nudge.

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How to Use B2B Teleprospecting in a Digital World: 6 Tips and Resources


Whether you’re part of sales or marketing, your B2B demand generation challenge is to deliver the most qualified contacts at every stage of your funnel. It’s complicated, it’s hard, and it’s time-consuming.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Belmont Entrepreneur Awards Honors Golden Spiral Co-Founder Peter Smith

Golden Spiral

Peter Smith , Golden Spiral’s President/COO, and co-founder of the company, was recently recognized by Belmont University at the Nashville-based institution’s inaugural Belmont Entrepreneur Awards.

How to Use Quora for B2B Lead Generation

Visitor Queue

With so many people competing for the business of the same pool of clients, you have to get creative when it comes to lead generation. Quora is an out-of-the-box way to connect with potential clients that are both easy and free.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them.

Content Hubs Are Great. Here’s How to Make Them Better.


I’ve been watching an interesting pattern develop recently. On one hand, Netflix, Uber and other on-demand consumer brands have “consumerized” the B2B buyer’s content-consumption habits.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.