Tue.Oct 22, 2019

Marketing to Millennial Engineers

Industrial Marketing Today

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.

Aging 195

6 Best Practices And Tips For B2B Video Marketing

KoMarketing Associates

It has been said before and will probably be said again: video marketing isn’t going away any time soon.

Make Your Job Easier With AI For Sales

Ignite Tech

Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement.

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Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

KoMarketing Associates

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report.

Report 156

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why Clients Don’t Value Your Ability

Marketing Craftmanship

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability.

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How to Use Events in Your Content Marketing

Marketing Insider Group

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy!

How to Identify Your Ideal Audience to Provide the Best Customer Experience


Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey

Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Measure Up Marketing

It’s been almost a decade since the Circuit of the Americas Formula 1 racetrack came on the scene in Austin. While the facility has hosted many of the biggest names in music and sports, it’s the Formula 1 race that unleashed tremendous excitement and added a new dimension to our city.

Servant Marketing: "Let's Be Good"

Modern Marketing

“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services , to conclude her locknote presentation at Litmus Live Boston earlier this month.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Belmont Entrepreneur Awards Honors Golden Spiral Co-Founder Peter Smith

Golden Spiral

Peter Smith , Golden Spiral’s President/COO, and co-founder of the company, was recently recognized by Belmont University at the Nashville-based institution’s inaugural Belmont Entrepreneur Awards.

The Importance and Benefits of MQLs


Marketing qualified leads (MQLs) are not just about getting a list of people your company should be focusing on selling to. They should be able to qualify under a number of criteria [1] that could be further converted to sales qualified leads (SQL).

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How to Uncover Buying Intent at Every Stage in the Buyer Journey


Marketers have more data than ever to study prospects and predict buying intent. But low MQL conversion rates suggest marketers haven’t turned that data into reliable intent predictions.

4 Essential Landing Page Elements


Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Telia’s digital transformation journey: innovation in telecom marketing 


In the competitive field of telecom marketing, having advertising that stands out from the crowd is essential. Which is why applying the latest practices and using the best technology is key for the leading operators.

Content Hubs Are Great. Here’s How to Make Them Better.


I’ve been watching an interesting pattern develop recently. On one hand, Netflix, Uber and other on-demand consumer brands have “consumerized” the B2B buyer’s content-consumption habits.

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Why It Matters How Companies Capture and Handle Personal Data 


On May 25, 2018, the European Union’s historic data reformation went into effect. . Better known as GDPR, General Data Protection Regulation introduced new oversight into how businesses operating on EU soil needed to handle and protect consumer data.

What a Digital Marketing Persona *Really* Is (and How to Create Them)

SmartBug Media

Nowadays, 89 percent of customers begin their buying process with a search engine (hello, Google). With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Case study: Why T-Mobile chooses Medallia for top-notch CX


Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience.

What is an SEO Audit?

Pearl Digital Marketing

SEO has been a hot topic over recent years. Many people talk about things like technical SEO or local SEO, but how do you actually find out how well your website is optimised for search engines? That’s where an SEO audit comes in. What is an SEO audit?

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5 Cold Calling Horror Stories that will Make You Cringe


Ah, cold calling. While it’s not exactly America’s favorite pastime (63% of salespeople say cold calling is what they dislike most about their jobs ), it’s been an integral part of sales and marketing since man uttered the first elevator pitch.

5 Reasons Why You Should Attend Seismic Shift 2019


The enablement event of the year. As the industry’s leading sales and marketing enablement platform, Seismic allows organizations to transform the way their sales and marketing departments work together.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

10 Time-Saving, Life-Saving Photoshop Actions


Reading Time: 3 minutes. One of the best time-saving features of Adobe Photoshop is the inbuilt automation program that enables you to compress considerable design work into a single click—called an “action.”.

Content Marketing Team Insights 2020


We dig in deep to a recent survey of content marketers to determine what it takes to create a top performing content marketing team. The post Content Marketing Team Insights 2020 appeared first on MarketMuse. Content Creation

10 Sales Development Tools Every Team Should Use in 2020


Remember when the sales process used to be in spreadsheets? And how time-consuming that was? Sales professionals had to manually enter all data into their sheets and email them back and forth. Then came the CRM and other company-wide platforms.

All of the Google Tools Your SEO Strategy Needs


Google may be the one to impress when it comes to your SEO, but the search engine mega-giant doesn’t expect you to go it alone. There are a wide range of Google tools optimized to help you optimize, and plenty of the best ones offer basic features for free. .

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How to Use B2B Teleprospecting in a Digital World: 6 Tips and Resources


Whether you’re part of sales or marketing, your B2B demand generation challenge is to deliver the most qualified contacts at every stage of your funnel. It’s complicated, it’s hard, and it’s time-consuming.

10 Powerful B2B Marketing Strategies to Optimize Sales Conversions


With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever.

How to Create the Best Sales Kickoff (SKO)


Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while.