Thu.Nov 21, 2019

Keyword Research and The Search Volume Illusion


A look at how and why low-volume keywords can generate a substantial amount of traffic. The post Keyword Research and The Search Volume Illusion appeared first on MarketMuse. Keyword Research

The State of Agencies 2020


We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success.

3 Keys to Having Great Data

MSI Global Talent Solutions

As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data.

How Knowing Your Employees Better Can Help You Attract More Customers


Guest post. Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Optimize Your Marketing Strategy With A/B Testing


This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results. Analytics and Reporting

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More Trending

22 Best Responsive eCommerce Themes and Templates (Free and Paid)


Are you looking for the best responsive eCommerce themes and templates? Creating a beautiful-looking online store that wows online shoppers is important. But, just as important as having a beautiful eCommerce site is having a responsive one. Why do you need a responsive theme?

The state of ecommerce


30-second summary: Pureplay retailers will dominate in the future. Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Pureplay operators better equipped to build on profitability. Amazon’s model helps them invest heavily on quick tests and learning exercises.

Martech collaboration between marketing and IT, and the real impediments to martech success


Last month, I declared that the 10-years war between marketing and IT was over.

How Does Intent Data and ABM Work Together?


We all know ABM is one of the hottest things to come along in marketing over the last decade – everyone is talking about it, and everyone is doing it. But one of the new, hot things to come along in recent years is intent data.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Litmus + Really Good Emails: See How Your Favorite Emails Look Across Email Clients


If you’re looking for email inspiration, there’s no better place to turn to than Really Good Emails.

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9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle


Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team.

Freelancers on How They Use Data in Their Careers


When you’re in the thick of building your business, staying on top of information within your industry, current clients, past ones and prospective is a lot of data to mine through.

3 Fundamental Components of Your Insurance Marketing Strategy

The Lead Agency

When it comes to developing their marketing strategy , many insurance providers don’t know where to start. Even though they’re confident in the quality of their service, they struggle to clearly communicate their expertise with prospects.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Here’s How You Can Log in to Shopify

Altitude Branding

Wondering how to login to Shopify? . Just chill! . Logging in to Shopify is a cakewalk now because of the Shopify app. But that is not the only method of doing it. There are several other methods for logging in to the Shopify platform and this post will discuss all of those methods. .

How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened at all, we don’t blame you. So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority.

How to Write an Ecommerce Business Plan [Examples & Template]


You know the feeling of having a great idea, a brilliant view of how it'll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that's great. But it’s important to know how you’ll transform your idea into reality.

Cybercrime Could be Hurting Your Marketing Campaigns

Martech Advisor

Email marketing can be a tough nut to crack. It’s not the creation and sending out of the emails themselves that are problematic, but rather ensuring that they've been opened and read. Unfortunately, that’s becoming harder by the day.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Ways Visual Search Will Change the Way You Market


Hubspot's recent List of Marketing Statistics for 2019 identified an unmistakable trend -- the importance of visual content on social media. One of the highlighted studies found that the average person has the ability to recall 65% of the visual content they see almost three days later.

Fuel the Top of the Funnel with SharpSpring’s New Digital Advertising Platform, Perfect Audience


It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web.

How To Use Marketing Automation To Drive Product Upsells

SmartBug Media

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell.

New CMI study: too much TOFU in B2B?

Exo B2B

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

What Is SEO? What Is its Importance in Digital Marketing?

Altitude Branding

SEO (Search Engine Optimization) . Among all the marketing strategies digital marketing is the one that uses the internet so that the brands can reach the consumers. SEO is the scheme used while utilizing this strategy. SEO stands for Search Engine Optimization.

9 B2B Marketing Trends to Watch in 2020

Circle Studio

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact. So what trends will likely have the biggest impact on firms in the coming year? Here’s a list of nine B2B marketing trends to watch in 2020. Strategic focus and lean marketing.

Targeting like a Boss


Marketing is a lot like fishing… Subscribe Marketing is a lot like fishing — you carefully pick the right bait (your messaging), throw out your line (your marketing content) into a body of water (your chosen marketing channel), and hope the fish can’t resist (your conversions).

Too Much ToFu: Content Marketing Doesn’t Stop at the Top of the Funnel


Imagine that you’ve booked a trip to Italy with a tour company that’s promised an itinerary that includes all the sites from Vatican City to the canals of Venice. You arrive in Rome and pile onto a bus with 25 fellow travelers. The bus takes you to the first site on your tour, the Colosseum.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Reaching Holiday Shoppers with Programmatic Infographic


The holiday season is a retailers’ top opportunity each year to connect with new and loyal customers alike, and for the first time since 2013, we have a shortened holiday season. With six fewer days for shopping, the competition will be as fierce as ever.

Increasing Customer Retention in Retail: The Why and How


In part one of our 2019 Holiday Shopping Series, we delved into some statistics around first-time shoppers and why the holiday shopping season is a great time to begin connecting with them.

Best Practices for Peak Shopping Periods on Amazon


Amazon’s invasion of the SEM territory has officially begun. Last year, Amazon’s search ad revenue surpassed that of Microsoft, taking the number two spot behind Google. Amazon will end this year strongly with a 12.9% search ad market share, while Microsoft will take a mere 6.5% of that same pie.