Thu.Nov 21, 2019

Keyword Research and The Search Volume Illusion


A look at how and why low-volume keywords can generate a substantial amount of traffic. The post Keyword Research and The Search Volume Illusion appeared first on MarketMuse. Keyword Research

The State of Agencies 2020


We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success.

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3 Keys to Having Great Data

MSI Global Talent Solutions

As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data.

How Knowing Your Employees Better Can Help You Attract More Customers


Guest post. Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Optimize Your Marketing Strategy With A/B Testing


This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results. Analytics and Reporting

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More Trending

22 Best Responsive eCommerce Themes and Templates (Free and Paid)


Are you looking for the best responsive eCommerce themes and templates? Creating a beautiful-looking online store that wows online shoppers is important. But, just as important as having a beautiful eCommerce site is having a responsive one. Why do you need a responsive theme?

How to Use Images to Increase Search Visibility and Get More Clicks

Content Marketing Institute

Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate.

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Fuel the Top of the Funnel with SharpSpring’s New Digital Advertising Platform, Perfect Audience


It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web.

Martech collaboration between marketing and IT, and the real impediments to martech success


Last month, I declared that the 10-years war between marketing and IT was over.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Always Be Learning: Week Two

A Better Jones

I’ve now been helping A Better Jones CEO Kasey Jones develop content for just over a year, and it’s fair to say coming up with new and exciting ideas for that content hasn’t always been the easiest.

How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened at all, we don’t blame you. So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority.

Targeting like a Boss


Marketing is a lot like fishing… Subscribe Marketing is a lot like fishing — you carefully pick the right bait (your messaging), throw out your line (your marketing content) into a body of water (your chosen marketing channel), and hope the fish can’t resist (your conversions).

9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle


Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How Does Intent Data and ABM Work Together?


We all know ABM is one of the hottest things to come along in marketing over the last decade – everyone is talking about it, and everyone is doing it. But one of the new, hot things to come along in recent years is intent data.

Benefits of Multiple Location Extensions


What are Location Extensions and Why Use Them? Location extensions are used to encourage potential customers to call, visit, or identify where a business is physically located by making it easier for them to see valuable information.

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How To Use Marketing Automation To Drive Product Upsells

SmartBug Media

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell.

Cybercrime Could be Hurting Your Marketing Campaigns

Martech Advisor

Email marketing can be a tough nut to crack. It’s not the creation and sending out of the emails themselves that are problematic, but rather ensuring that they've been opened and read. Unfortunately, that’s becoming harder by the day.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Freelancers on How They Use Data in Their Careers


When you’re in the thick of building your business, staying on top of information within your industry, current clients, past ones and prospective is a lot of data to mine through.

Three Quick Tips for B2B Holiday Marketing (Yes – it’s a thing.)


Are you a B2B marketer, but also dying to ‘deck the halls’ this year? Around Halloween, when B2C marketers begin to construct their twinkling holiday displays and door-busting black-Friday promotions, B2B marketers can feel left a little left out.

How Three Sweden designs impactful HTML5 display advertising


In telecom marketing, having impactful HTML5 display advertising is essential. One company at the forefront of telecom display campaigns is leading nordic telecom brand, Three Sweden. Three Sweden has been a customer of the Bannerflow creative management platform (CMP) since 2014.

5 Ways Visual Search Will Change the Way You Market


Hubspot's recent List of Marketing Statistics for 2019 identified an unmistakable trend -- the importance of visual content on social media. One of the highlighted studies found that the average person has the ability to recall 65% of the visual content they see almost three days later.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Chances are you’ve probably seen that funny looking cat by now. Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. After all, it could be your claim to fame.

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How to Write an Ecommerce Business Plan [Examples & Template]


You know the feeling of having a great idea, a brilliant view of how it'll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that's great. But it’s important to know how you’ll transform your idea into reality.

How To Optimize Your Website For The Holiday Season

Digital Marketing World Forum

The last couple of months of the year usher the beginning of the long-awaited holiday season in most parts of the world.

AI-generated DISC Personality Webinar Video


Leverage AI-generated DISC Personality Analyses and Win More Deals. Watch this webinar to learn how AI can help you develop intelligent marketing campaigns in record time, drive personalization and client engagement, generate 10x more qualified leads and build trusted 1:1 relationships with buyers.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.