Webbiquity
OCTOBER 4, 2022
The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has come in for criticism (root cause analysis is rarely linear, there is rarely as single root cause, there are rarely exactly five issues, etc.), the fundamental concept is sound.
KoMarketing Associates
OCTOBER 4, 2022
As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. Ascend2 recently published the “Using Data-Driven Marketing to Predict Future Performance” report, and statistics suggested that most marketers (48%) now find data-driven marketing to be most useful for the customer experience/ journey mapping.
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Search Engine Journal
OCTOBER 4, 2022
Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts Share Key Actions To Raise Client Satisfaction appeared first on Search Engine Journal.
Martech
OCTOBER 4, 2022
The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. There are links to all the parts at the end of this post.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
OCTOBER 4, 2022
Scale your content to new heights by investing in a great content marketing platform. Here are our top picks. The post 7 Best Content Marketing Platforms For An Effective Strategy appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
OCTOBER 4, 2022
In the last ten years, email design has evolved from plain-text messages to fully-fledged HTML newsletters, including images, videos, and animation. As email design continues to develop, so do the trends that dictate those changes – while some email design trends come and go quickly, others have a lasting impact. In this article, we’ll provide… The post The 6 Biggest Email Design Trends Of 2022 So Far–And What We Can Learn From Them appeared first on Benchmark Email.
Martech
OCTOBER 4, 2022
The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engag
Engagio
OCTOBER 4, 2022
From aligning on objectives to allocating resources, having an ABM leadership team will bring your account-based strategy to the next level. The post The ABM Leadership Team: 5 Reasons Why You Should Have One appeared first on Demandbase.
Liveintent
OCTOBER 4, 2022
An identity graph is an online database that stores all identifiers tied to individual customers and prospects. It enables businesses to gain a comprehensive, stable, and ever-evolving view of their audiences across online and offline channels. Companies can use an identity graph for identity resolution, to improve audience targeting and customer experiences across platforms and channels, and for measurement and attribution.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Martech
OCTOBER 4, 2022
Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool.
Sprout Social
OCTOBER 4, 2022
If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand.
Search Engine Journal
OCTOBER 4, 2022
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live Shopping In US appeared first on Search Engine Journal.
Martech
OCTOBER 4, 2022
Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. “Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s E
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Search Engine Journal
OCTOBER 4, 2022
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic.
Salesforce Marketing Cloud
OCTOBER 4, 2022
In a recent conversation with my retired cousin, I noticed she still referred to tech companies as “dot-coms.” It’s a common perception, but the industry has moved beyond websites to apps, devices, the cloud, and more. The umbrella term has moved to “tech,” short for technology. She hasn’t used “dot-com” since. While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble.
SmartBug Media
OCTOBER 4, 2022
Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. You have to build credibility and a good reputation for the IP address and your domain that are used to send the emails out. Data privacy is an increasingly important issue for people and email service providers (ESPs).
seo.co
OCTOBER 4, 2022
TikTok is an app that has taken over the world in a relatively short time. It was released in September of 2018 and by January 2019 it had been downloaded more than 10 million times. The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Salesforce Marketing Cloud
OCTOBER 4, 2022
Charts are the language of business, used every day at all levels to convey information. But too often, they’re an incomprehensible mashup of pies, bars, gauges, dots and lines that leaves the reader no more informed about the topic at hand. The good news is it’s almost certainly not your fault — it’s the charts themselves. I’ve been helping people build better charts for 15 years, through my book, The Big Book of Dashboards , on Chart Chat (a video series about the good and bad of data vi
Heinz Marketing
OCTOBER 4, 2022
By Mina Guirguis , Marketing Consultant at Heinz Marketing. What is one of the most difficult aspects of marketing a product or service? While many ideas may come to mind, I would argue it is building trust between all your stakeholders. That means not only your audience, but your clients, coworkers, managers, and everyone in-between. According to Brenda Bailey-Hughes , a professor at Kelley School of business in Bloomington, Indiana, there are 3 primary types of trust, also known as trust driv
Oktopost
OCTOBER 4, 2022
You create tons of content for your advocates every day. Any social media manager will tell you that advocacy takes time – and if there’s any one resource social media managers desperately need more of, it’s time. Luckily, creating and sharing advocacy content just got a lot quicker and easier with Oktopost’s Advocacy Stories. Advocacy Stories centralizes the content you create for the advocacy board around one piece of content, making it easier for your advocates to share the exact message they
Search Engine Journal
OCTOBER 4, 2022
Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Litmus
OCTOBER 4, 2022
It’s that time of year—the evenings are drawing in, the temperature is dropping, and winter coats are being pulled out of storage. But fear not: along with the cold weather comes some hot marketing opportunities and brands are just beginning to launch their holiday email campaigns. With summer drawing to a close, a lot of people can feel down in the dumps.
Pam Didner
OCTOBER 4, 2022
Facebook. Twitter. LinkedIn. I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content. They asked me some really fun questions about AI, so check out our conversation below to get a sense of what AI can do in sales and marketing.
BOP Design
OCTOBER 4, 2022
An often overlooked yet important question many marketers should be asking is “What should I use to build my B2B website?”. The answer to this question can have an impact on your business and growth goals, and even to some extent what your B2B website will look like. This article will help you decide if a WordPress Page Builder or custom-built WordPress site powered with ACF (Advanced Custom Fields) is the best option for you.
DivvyHQ
OCTOBER 4, 2022
It's no secret that marketing campaigns can be a lot of work. But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post for 5 templates to help you get started!
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
MarketMuse
OCTOBER 4, 2022
Large companies can get away with a lot more for a number of reasons. Copying what they do can destroy smaller businesses.
Sprout Social
OCTOBER 4, 2022
In the world of social media, reach is everything. But in today’s highly competitive digital environment, reaching more people at a lower spend is an ever-present challenge. That’s where employee advocacy comes in. It’s the easiest way to extend your reach on social, without overextending your budget. Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into
DivvyHQ
OCTOBER 4, 2022
Don't underestimate the importance of effective marketing workflows! Check out our latest article by guest contributor Yauhen Zaremba for expert tips and advice on how to streamline your workflows to improve your business' efficiency and effectiveness.
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