Tue.Oct 04, 2022

Five Whys of Digital Marketing


The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” ” exactly five times, to find exactly one root cause.

48% of Marketers Now Find Data Most Useful for the Customer Experience

KoMarketing Associates

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area.


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How the metaverse will transform the future of B2B marketing

Tomorrow People

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year.

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The Ultimate Guide to Paid Content Marketing

Marketing Insider Group

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

The Litmus Team’s Favorite Emails of September 2022


It’s that time of year—the evenings are drawing in, the temperature is dropping, and winter coats are being pulled out of storage. But fear not: along with the cold weather comes some hot marketing opportunities and brands are just beginning to launch their holiday email campaigns.

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More Trending

4 SEO Experts Share Key Actions To Raise Client Satisfaction via @sejournal, @seomonitor

Search Engine Journal

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts Share Key Actions To Raise Client Satisfaction appeared first on Search Engine Journal.

Why Copying Your SEO Idols Is a Recipe for Disaster


Large companies can get away with a lot more for a number of reasons. Copying what they do can destroy smaller businesses. SEO Content Strategy

SEO 71

7 Best Content Marketing Platforms For An Effective Strategy via @sejournal, @gwthhackguides

Search Engine Journal

Scale your content to new heights by investing in a great content marketing platform. Here are our top picks. The post 7 Best Content Marketing Platforms For An Effective Strategy appeared first on Search Engine Journal. Content Marketing Content Strategy

5 Templates to Get Your Marketing Campaigns Off the Ground


It's no secret that marketing campaigns can be a lot of work. But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post for 5 templates to help you get started!

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

The ABM Leadership Team: 5 Reasons Why You Should Have One


From aligning on objectives to allocating resources, having an ABM leadership team will bring your account-based strategy to the next level. The post The ABM Leadership Team: 5 Reasons Why You Should Have One appeared first on Demandbase

What’s an Identity Graph?


An identity graph is an online database that stores all identifiers tied to individual customers and prospects. It enables businesses to gain a comprehensive, stable, and ever-evolving view of their audiences across online and offline channels.

5 Ways Simplifying Marketing Workflows Will Change Your Business Forever


Don't underestimate the importance of effective marketing workflows! Check out our latest article by guest contributor Yauhen Zaremba for expert tips and advice on how to streamline your workflows to improve your business' efficiency and effectiveness.

How UGC helps creators grow their email list and sell more products


Your creator business is just like any other business. With the right marketing, you can see a big difference in brand awareness, subscribers, and sales. And one of the strongest strategies for helping your business scale in today’s world is user-generated content (UGC).

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

TikTok Marketing Strategies to Grow Your Traffic


TikTok is an app that has taken over the world in a relatively short time. It was released in September of 2018 and by January 2019 it had been downloaded more than 10 million times.

TikTok Moves Forward With Live Shopping In US via @sejournal, @MattGSouthern

Search Engine Journal

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live Shopping In US appeared first on Search Engine Journal. News TikTok

How to use LinkedIn creator mode effectively

Sprout Social

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content.

AI for Sales and Marketing: Q&A with Streamly

Pam Didner

Facebook. Twitter. LinkedIn. I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The 6 Biggest Email Design Trends Of 2022 So Far–And What We Can Learn From Them

Benchmark Email

In the last ten years, email design has evolved from plain-text messages to fully-fledged HTML newsletters, including images, videos, and animation.

Top 5 iOS SDKs in October 2022


We've compiled a list of the most popular SDKs being used by iOS developers in Q4 of 2022. Check 'em out here

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Dispelling the Myth: Email Marketing is NOT Dead!

KEO Marketing

Many people think email marketing is dead and has been displaced by “modern” tactics such as text messaging, social media videos, and podcasts. However, they are “dead” wrong because email is still a dominant marketing channel for B2B Marketing.

Click Bots and Fake Traffic Cost Online Advertisers $35 Billion via @sejournal, @BrianFr07823616

Search Engine Journal

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

How to Begin Building Trust

Heinz Marketing

By Mina Guirguis , Marketing Consultant at Heinz Marketing. What is one of the most difficult aspects of marketing a product or service? While many ideas may come to mind, I would argue it is building trust between all your stakeholders.

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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps


In a recent conversation with my retired cousin, I noticed she still referred to tech companies as “dot-coms.” It’s a common perception, but the industry has moved beyond websites to apps, devices, the cloud, and more. The umbrella term has moved to “tech,” short for technology.

Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding via @sejournal, @beacarlota17

Search Engine Journal

Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding appeared first on Search Engine Journal.

No One Understands Your Charts — Here’s How To Change That


Charts are the language of business, used every day at all levels to convey information. But too often, they’re an incomprehensible mashup of pies, bars, gauges, dots and lines that leaves the reader no more informed about the topic at hand.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Advocacy Stories: An Even Easier Way to Create and Share Advocacy Content


You create tons of content for your advocates every day. Any social media manager will tell you that advocacy takes time – and if there’s any one resource social media managers desperately need more of, it’s time.

Conversion Rate Optimization (CRO): How To Get Started via @sejournal, @seocopychick

Search Engine Journal

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate. . The post Conversion Rate Optimization (CRO): How To Get Started appeared first on Search Engine Journal.

Social Pros—Tips to Protect Your Mental Health (From a Neuroscientist)


It’s no secret that too much social media takes a huge psychological toll. And for social media professionals who are on it practically 24/7, this toll becomes exponential. That’s why it’s so important to take care of your mental health.