Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? Is there any such thing as a free meme? FuckJerry was a meme juggernaut. The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. By 2019, however, it had a problem.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Content Marketing Institute

MARCH 1, 2022

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.

Video Marketing 143

Video Marketing Tactics Tips Process 143

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

MARCH 1, 2022

Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? appeared first on Search Engine Journal.

SEO 138

SEO Content Search Marketing Content Marketing 138

Search Engine Journal

MARCH 1, 2022

How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips. The post 4 Useful Tips To Make Keyword Rank Tracking More Efficient appeared first on Search Engine Journal.

Efficiency 137

Efficiency Keywords Tips Optimization 137

Zoominfo

MARCH 1, 2022

More than ever before, people are taking control of their careers and seizing opportunities in today’s evolving business environment. Staying ahead of personnel moves is a critical competitive advantage in every industry and economic sector, with 44% of workers in a recent survey saying they plan to look for a new employer in the next year. Whether identifying new leads and prospects, targeting specific audiences with marketing messaging, or searching for your next key hire, knowing where people

Zoominfo 100

Zoominfo Work Management Act-On Marketing Management 100

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Marketing Attribution 112

Marketing Attribution Work Management Marketing Management Vendors 112

Zoominfo

MARCH 1, 2022

Scenario We all face perception issues. Customers think they know what you have to offer, but how many know the full range of your product and reach? How often do you hear a phrase like, “You’re not strong in Europe” or “You’re good with X, but we’re looking for more”? To change customer perceptions and expand your opportunities, initiate a marketing nurture campaign that addresses perceived gaps in your products and services.

Campaigns 100

Campaigns Trigger Marketing Email Marketing Service 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

MARCH 1, 2022

Email marketing has the best return on investment of all marketing channels. On average, every dollar you spend on email marketing can bring up to $36 in ROI. However, driving such a high return is easier said than done. You have to grasp the nuts and bolts of email marketing and strive to get every… The post 6 Email Marketing Strategies for Small Businesses appeared first on Benchmark Email.

Small Business Marketing 105

Small Business Marketing Email Marketing Marketing Strategy Marketing & Strategy 105

Zoominfo

MARCH 1, 2022

Scenario Creating a great user experience helps build customer loyalty , which includes new users at existing accounts. When a customer expands or renews their contract, be proactive in connecting with their new users. Don’t rely on the customer to build these key relationships. Identify and reach out to new users at the account. Set up integrations, configure the product for their needs, and onboard and educate them about how to use and get value from the product.

Campaigns 100

Campaigns Ideal Customer Profiles Loyalty Profiling 100

Martech

MARCH 1, 2022

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based on first-party data.

Optimization 106

Optimization Ideal Customer Profiles Newsletter Profiling 106

Zoominfo

MARCH 1, 2022

Scenario While all new account users should be put into a welcome email sequence to ensure they are onboarded and trained to get value from your solution, the main point of contact (MPOC) deserves extra attention. They will be the person most familiar with the product at the outset of your relationship and may also be a champion user. Messaging and onboarding content should recognize the importance of the MPOC as the go-to person and offer them more frequent check-ins.

Contacts 100

Contacts Case Study Case Studies Training 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

MARCH 1, 2022

LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. Get the daily newsletter digital marketers rely on. Processing.Please wait. SUBSCRIBE. See terms. RECUR will also use collegiate licensing company CLC’s COMPASS NIL deal management and disclosure platform to manage individual student-athlete opt-ins, making it possible for playe

Marketing Management 105

Marketing Management Media Advertising Agencies Opt-in 105

Metadata

MARCH 1, 2022

Today we announced our $40 million Series B funding round, led by Next47 and Resolute Ventures. While we’re excited about this news, we’re even more excited about the future and what we’re building for B2B marketers. As a former software engineer, my marketing approach has always been rooted in experimentation. I constantly ask myself questions like: Did this campaign perform better than the other?

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

Martech

MARCH 1, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and humanitarian efforts are underway. Yes, people are still talking about personalization, attribution and an integrated marketing technology stack, but for the present a different topic is dominating conversations in the

Outreach 102

Outreach Communities Internet Marketing Newsletter 102

Industrial Marketer

MARCH 1, 2022

How do you get your industrial website design right and turn your website into a strategic asset? Being a B2B industrial company, you have a ton of competition. There are so many other similar companies, some bigger and some smaller, that offer the same type of products and goods. In short, you need to do. Read more » The post How to Take a Strategic Approach to Industrial Website Design appeared first on Industrial Marketer.

Design 98

Design Marketing Websites B2B Marketing B2B 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MARCH 1, 2022

A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing Page For Each URL & Link To My Main Site? appeared first on Search Engine Journal.

Landing Pages 97

Landing Pages Domain Keywords SEO 97

EveryoneSocial

MARCH 1, 2022

Manufacturing revenue will amount to more than $7,958,000 million this year, so it’s no doubt a thriving industry. But which manufacturers will outperform their competitors? Answering this question requires looking at numerous factors, but one that may go overlooked is this: Those with a formal employee influencer program are more likely to experience rapid growth.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

LeanData

MARCH 1, 2022

Sales engagement platforms (SEPs), like Salesforce’s High Velocity Sales (HVS) , Outreach and Salesloft, are incredibly important tools in today’s sales stack. They are essential in coordinating outbound responses, and any sales team attempting to scale would be lost without them. . Craig Rosenberg, Distinguished VP, Analyst at Gartner, has reported that sales engagement is such a high priority that 90 percent of sales leaders plan to invest in technologies and methodologies to help their teams

Work Management 95

Work Management Marketing Management Outreach Class 95

Blue Flame Thinking

MARCH 1, 2022

In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at Blue Flame Thinking. Members of our team sat down to discuss the “fold” of a website, whether it truly exists, and how it affects design, user experience, and performance. Tyler Wayner. The fold does not exist; we are not reading newspapers anymore.

Demographics 93

Demographics Paid Search Agency Design Analytics 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heidi Cohen

MARCH 1, 2022

Use these social media facts to plan your 2022 social media marketing strategy. Contains data, charts, analysis and actionable marketing tips to make you succeed. The post Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing appeared first on Heidi Cohen.

Social Media 77

Social Media Social Marketing Planning Media 77

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign. . As consumers are in control of how they consume content and interact with brands more than ever, brands all around the world are looking for the best way to get people raving about their product or service

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

The Daily Egg

MARCH 1, 2022

Are you a small business owner who is looking for ways to accept credit card payments? If so, you’re in the right. The post How to Accept Credit Card Payments appeared first on The Daily Egg.

Small Business Marketing 73

Small Business Marketing Business 73

RDW Group

MARCH 1, 2022

Without a doubt, the way we engage on social media is changing. While scrolling through status updates, nostalgic photos, and … The post Are social media platforms the new search engine? appeared first on RDW Group.

Social Media 72

Social Media Media SEM SEO 72

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

MarketMuse

MARCH 1, 2022

There are some some common misconceptions regarding AI capabilities in the minds of people. The hype surrounding AI has obscured the growth of this technology.

Content Marketing 77

Content Marketing Content Marketing Webinar Metrics 77

ClearVoice

MARCH 1, 2022

With the rise of new technology and social media, it has become increasingly challenging to determine what is true and what is false. “Fake news” has become a hot topic in politics, but false or misleading information is a problem in all areas of the internet — and learning how to vet your sources is an essential part of writing solid content.

Peer-to-peer 74

Peer-to-peer Viral Marketing Content Social Media 74

Leadspace

MARCH 1, 2022

A platform vision starts with the scope of the company, the product itself and the ecosystem that is built to enable a thriving market. It’s a description of the essence of the product: what are the problems it is solving, for whom, and why now is the right time to build it. A Product vision gives your team a bigger picture of what they are working on and why.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62