TowerData
SEPTEMBER 13, 2022
A welcome email series is one of the best ways to make a good first impression on your new customers and subscribers all year long, but it's even more important in the holiday season when you greet floods of new customers.
KoMarketing Associates
SEPTEMBER 13, 2022
Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.
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Vision Edge Marketing
SEPTEMBER 13, 2022
It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. Being strategic means carefully seeking and selecting only those opportunities that support your business outcomes and vision. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies.
Zoominfo
SEPTEMBER 13, 2022
Our latest updates and product improvements are live, with added features spanning our TalentOS, MarketingOS, and Chorus solutions — each one designed to help you do your job more effectively. TalentOS TalentOS has a new integration with Crelate, a software tool that saves recruiters time by automating their workflows. Now you can export candidate records from TalentOS and match or update existing accounts in Crelate, add candidates from TalentOS to Crelate job records, and push candidates direc
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
SEPTEMBER 13, 2022
The days of using fancy filming equipment to create video content for your brand are gone. TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 13, 2022
Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that place will host virtual events throughout the week. By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger
DivvyHQ
SEPTEMBER 13, 2022
With baby boomers holding such a large share of buying power, it would be silly not to design your digital content properties and experiences with that generation in mind. Luckily, we have Bailiegh Bashum, Lead Marketing Strategist for Countryside Amish Furniture, on the blog today with a comprehensive list of digital content and design best practices that all content producers should keep in mind.
Search Engine Journal
SEPTEMBER 13, 2022
Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared first on Search Engine Journal.
CopyBlogger
SEPTEMBER 13, 2022
Do you use a blog post checklist before you publish? While planning your content calendar is the first part of. Continue Reading. The post The Meticulous Writer’s 12-Step Blog Post Checklist appeared first on Copyblogger.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
SEPTEMBER 13, 2022
Square Payroll is a full-service solution to help you pay your employees on time, offer them benefits, and automatically file taxes all. The post Square Payroll Review appeared first on The Daily Egg.
Martech
SEPTEMBER 13, 2022
Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both World War I and World War II, Switzerland refused to join any side. They weren’t naive. They built an impressive military and moved into defensive positions. However, they never engaged in war.
Nuvi
SEPTEMBER 13, 2022
Industry veteran Marc Linden joins company to lead financials and support continued growth. SAN RAMON, Calif., September 13, 2022 – Reputation , the global leader in reputation experience management, today announced it has hired a new Chief Financial Officer to guide the company to its next phase of growth. Marc Linden has more than 30 years of finance, business strategy, and general management experience and as Reputation’s new CFO, Marc will oversee the company’s financial and admi
Martech
SEPTEMBER 13, 2022
Get ready for the biggest shopping season of the year. Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years. With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
SEPTEMBER 13, 2022
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal.
ClearVoice
SEPTEMBER 13, 2022
Want to direct more traffic toward your website? Are you interested in connecting your content with people who can benefit from your information? Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword.
Search Engine Journal
SEPTEMBER 13, 2022
Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add Google Analytics To WordPress appeared first on Search Engine Journal.
Pam Didner
SEPTEMBER 13, 2022
Facebook. Twitter. LinkedIn. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Oktopost
SEPTEMBER 13, 2022
Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% to $19.62 billion in 2020.
Search Engine Journal
SEPTEMBER 13, 2022
Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide. The post Getting Started With Reddit Advertising: What You Need To Know appeared first on Search Engine Journal.
Engagio
SEPTEMBER 13, 2022
Chris Moody, the new Demandbase Head of GTM Thought Leadership, shares five reasons that stood out to him in his decision to come to Demandbase. The post Five reasons why joining Demandbase was a no brainer appeared first on Demandbase.
Content Marketing Institute
SEPTEMBER 13, 2022
Even experts get the buzzword blues. How many of these industry clichés and overused terms will you hear at Content Marketing World or on #CMWorld this week? We don’t suggest calling anyone out – but we don’t mind if you keep score.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Visitor Queue
SEPTEMBER 13, 2022
We are always looking for even more insight on our prospective clients and industry. Data mining might be the perfect way for you to do just that. Through a four step process, you are able to gain a unique insight into your prospect’s thought process. In turn, you can use this to optimize your marketing […]. The post What is Data Mining & How to Do It?
Search Engine Journal
SEPTEMBER 13, 2022
Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know. The post UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook] appeared first on Search Engine Journal.
Litmus
SEPTEMBER 13, 2022
Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. But getting in front of subscribers isn’t enough. They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more.
Search Engine Journal
SEPTEMBER 13, 2022
Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country. The feature, which was announced as a test, replaces the share button and provides the exact same functionality. In other words, upon clicking the icon, users will be presented with options for copying the link to a tweet, sharing tweet via other social media platforms, sending it as a direct message, or bookmarking it.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MarketMuse
SEPTEMBER 13, 2022
The one-page one-keyword approach is fundamentally wrong. You actually need many pages to thoroughly cover a topic.
Lake One
SEPTEMBER 13, 2022
Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience. How you decide to send the message to them that your startup or business solves the need they’re looking for makes the difference.
Valasys
SEPTEMBER 13, 2022
Give your images a better angle. Decide what works for you – Photopea, Photoshop or Canva. Share This Post Shares. The post Photopea vs Photoshop vs Canva: Which one is better for you? appeared first on Valasys Media.
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