Tue.Dec 07, 2021

Only 13% of Marketers Claim Their AI Capabilities are ‘Advanced’

KoMarketing Associates

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so.

How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .

Design 184
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The Founder Interview Series #38: Davis Clark, Futuremodel

Webbiquity

It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights.

Increasing Career Opportunities in the Time of the Great Reset

Biznology

Every so often, the employment landscape takes a significant shift. This can be the result of new technology, changes in workers’ rights and industrial needs. Recently, the COVID-19 pandemic has been instrumental in disrupting business.

Ethics 104

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

5 Things You Should Know Before Working at Oktopost

Oktopost

You’re thinking about making a career change, joining a new team, or getting your first real job out of college, and you’re looking at different types of organizations. Should you go corporate? Big company? Small company? Something in-between? What about an awesome start-up?

Work 91

More Trending

Omni-channel marketing B2B strategies that go beyond email opens

TrueInfluence

With Tricia Wiles Ruiz, Creative Content Manager, True Influence. Data-driven B2B marketing is all about, well, data. Smart marketers rely on behavioral data for every aspect of the marketing operations, from audience segmentation to content personalization to revenue attribution.

Survey: 10 Consumer Trends to Keep an Eye on in 2022

Bannersnack

10 minutes read With 2022 fast approaching, we wanted to offer businesses a glimpse into what consumers expect in the year to come. So we went directly to the source. Between November 12 and November 15, we ran a survey in which we asked 1,139 U.S. consumer shoppers about their purchasing habits.

An Exciting Announcement to Share…

NetLine

To Our Valued NetLine Customer, For over 25 years, NetLine has been focused on helping B2B marketers achieve lead generation success. In that time, every product launch, update, and decision we’ve made has centered around providing you with the best opportunity to reach your target buyers. .

Will Boomers Redefine Retirement by Stepping Up and Giving Back?

Rain The Growth Agency

Given the sheer size of this growing demographic, Baby Boomers have had an impact on every decade since the 1960s.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Creative Asset Management in Brandfolder: Reclaim Your Time

Brandfolder

Creative asset management involves more than just keeping a clean and organized asset library. It also requires greater control over the entire creative workflow and content lifecycle — think planning

7 Ways To Scale Your Demand Generation Content Marketing Activities In 2022

Square 2 Marketing

One thing we learned in 2021 is that content remains critical to any demand generation or inbound marketing effort. The more you publish, the more leads you generate. The more leads you generate, the more sales opportunities, new customers and, of course, revenue.

Predictive Sales Forecasting Analytics | Varicent

Varicent

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year.

9 social media marketer predictions for 2022

Sprout Social

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Link Building for SEO: A MarketMuse Guide

MarketMuse

This guide for link building covers backlink analysis, outreach, building links with digital PR and using MarketMuse to scale your linking strategy. Link Building

How’d You Make That Flipping Awesome Content for Monster

Content Marketing Institute

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.

This Blind Spot is Lethal to Your Marketing ROI.

OnMessage

A McKinsey study “Marketing Disruption: Five blind spots on the road to marketing’s potential” found the complexity of marketing disrupters, and the speed at which they are experienced, causes confusion and prevents marketers from achieving long­-term success.

Spot 75

How to Calculate Email Marketing ROI

Benchmark Email

Are you getting the best return on your email marketing efforts? Emails are one of the most effective digital marketing strategies for brands. But if you want to make the most of them, you need to know what’s working, what’s not, and what your overall return on investment (ROI) is.

ROI 72

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

B2B Keyword Research Done Right With Practical Examples via @sejournal, @ViolaEva1

Search Engine Journal

Learn about common challenges in B2B keyword research and how to use keyword modifiers and Google Search Console for a more effective strategy. The post B2B Keyword Research Done Right With Practical Examples appeared first on Search Engine Journal.

LeadspaceTM Ranked a Leader in the B2B Standalone Customer Data Platforms Evaluation

Leadspace

SAN FRANCISCO, Calif.,

Google News Optimization: How to Boost Your Site’s Visibility & Traffic via @sejournal, @gregjarboe

Search Engine Journal

How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here. The post Google News Optimization: How to Boost Your Site’s Visibility & Traffic appeared first on Search Engine Journal.

What is zero-party data?

Liveintent

Brace yourself — there’s a new buzzword giving programmatic players anxiety about their data strategies: zero-party data. The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

The US Agency Awards Took To The Virtual Stage On November 23, 2021 via @sejournal, @dontpanicevents

Search Engine Journal

This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search Awards, the US Agency Awards was hosted by Sam Walker and was streamed live at 7 p.m.

How to Plan a B2B Product Launch with Digital Marketing

Industrial Marketer

Careful planning of a B2B product launch requires determining the product demand and conducting due diligence in the market to ensure short-term and long-term success.

Why Zingerman’s Teaches All Employees About Cash Flow, Revenue, Depreciation, and Expense Management

Buffer Social

Zingerman’s is a community of over 10 businesses spawned from a single deli in Ann Arbor, Michigan. Since 1982, the company has grown rapidly, but co-founders Ari Weinzweig and Paul Saginaw rejected traditional growth paths in the food industry like franchising or vertical integration.

10 Ways to Make Your Members Happy to Get Your Emails

Higher Logic

The post 10 Ways to Make Your Members Happy to Get Your Emails appeared first on Higher Logic. Want to send emails that will resonate with your audience? Follow these tips to optimize your emails, from newsletters to automated campaigns, for best results.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

5 Ways to Grow an Audience for Your Podcast

Contently

Mat Zucker is co-lead of the global marketing practice at Prophet, and has helped brands including Johnson & Johnson and CIT Group launch their first podcasts.

The Best Subject Lines of 2021 for Real Estate, Insurance, Mortgage and More

Outbound Engine

What’s in a subject line? A lot, actually. If you’ve ever spent time in the world of email marketing, you already know that a great subject line can be the difference between a campaign that drives results and one that flops.

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ConvertKit Review: Is It Any Good for Capturing Leads?

Optinmonster

Are you looking for a comprehensive ConvertKit review to see how well it captures leads? When your business is online, building and growing your email list could make the difference between success and failure.