KoMarketing Associates

DECEMBER 7, 2021

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so. The CMO Council teamed up with Deloitte Digital to publish the “Data-Driven Decisioning Powers CX Forward” report, and statistics suggested that only 13% of marketers believe their AI capabilities for marketing purposes are “advanced.

CMO 203

CMO Statistics Custom Publishing Training 203

Webbiquity

DECEMBER 7, 2021

It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights. Or as Davis Clark puts it, over “the past 20 years, we’ve made extraordinary progress in our ability to collect, store, extract data, but relatively little progress in our ability to integrate and make sense of that data.”. The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chai

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Vision Edge Marketing

DECEMBER 7, 2021

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. . Imagine you are sitting at your desk, searching for a new website developer. You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness

Design 214

Design Work Management Marketing Management Planning 214

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Liveintent

DECEMBER 7, 2021

Brace yourself — there’s a new buzzword giving programmatic players anxiety about their data strategies: zero-party data. The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. But, don’t fret! While zero-party data might be a novel term, it’s not a brand new concept.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Search Engine Journal

DECEMBER 7, 2021

Learn about common challenges in B2B keyword research and how to use keyword modifiers and Google Search Console for a more effective strategy. The post B2B Keyword Research Done Right With Practical Examples appeared first on Search Engine Journal.

Keywords 127

Keywords Research Practices Examples 127

Content Marketing Institute

DECEMBER 7, 2021

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.

Microsite 126

Microsite Content Content Marketing Paid Search Agency 126

Search Engine Journal

DECEMBER 7, 2021

How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here. The post Google News Optimization: How to Boost Your Site’s Visibility & Traffic appeared first on Search Engine Journal.

Traffic 126

Traffic Optimization Google Tips 126

Leadspace

DECEMBER 7, 2021

SAN FRANCISCO, Calif., December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. The Leadspace Buyer Data Platform is recognized by independent analysts and customers alike for finding, creating and prioritizing closeable B2B business.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

DECEMBER 7, 2021

This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search Awards, the US Agency Awards was hosted by Sam Walker and was streamed live at 7 p.m. ET. Finalists joined the event from across the U.S. to see who would take the prestigious titles.

Ad Agencies 120

Ad Agencies Opinions Twitter 120

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc

Work Management 120

Work Management Ad Building Marketing Management Conference 120

DivvyHQ

DECEMBER 7, 2021

Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. Done well, it engages visitors and keeps them coming back. But ask any content marketer and they'll tell you some horror stories about when things didn't go as planned. In today's post, guest contributor Grace Lau, Content Director at Dialpad, is digging into common mishaps to avoid, and how to fix them if/when they arise.

Planning 111

Planning Content Marketing Content Marketing & Strategy 111

SEMrush

DECEMBER 7, 2021

Semrush.Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you ahead of the curve.

Features 107

Features Trends Marketing & Strategy Marketing 107

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Industrial Marketer

DECEMBER 7, 2021

Careful planning of a B2B product launch requires determining the product demand and conducting due diligence in the market to ensure short-term and long-term success. Building a successful market strategy for a product launch depends on understanding the target audience as well as the nuances of digital marketing, particularly as many small businesses are leveraging.

Planning 105

Planning B2B Marketing Product B2B 105

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy the platform is to use.

Work Management 104

Work Management Enterprise Management Digital Asset Management Marketing Management 104

Brandfolder

DECEMBER 7, 2021

Creative asset management involves more than just keeping a clean and organized asset library. It also requires greater control over the entire creative workflow and content lifecycle — think planning.

Creativity 98

Creativity Organization Content 98

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns.

Paid Search Agency 103

Paid Search Agency Features Ads Touchpoints 103

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bannersnack

DECEMBER 7, 2021

10 minutes read With 2022 fast approaching, we wanted to offer businesses a glimpse into what consumers expect in the year to come. So we went directly to the source. Between November 12 and November 15, we ran a survey in which we asked 1,139 U.S. consumer shoppers about their purchasing habits. Based on their responses, we identified ten trends worth keeping an eye on in the next year: Online shopping is here to stay In-store experiences still matter Today’s consumer is mobile-first First-part

Customer Surveys 98

Customer Surveys Trends Social Media Mobile Marketing 98

Martech

DECEMBER 7, 2021

Mobile analytics and attribution platform AppsFlyer today announced the launch of their new Privacy Cloud, developed in collaboration with Intel. This will allow multiple entities to bring their data together in a privacy-focused tech stack, mainting their own privacy rules and guidelines. App stores and developers and ad networks will be able to define their own Privacy Cloud Applications.

Privacy 101

Privacy Guidelines Rules Mobile Marketing 101

NetLine

DECEMBER 7, 2021

To Our Valued NetLine Customer, For over 25 years, NetLine has been focused on helping B2B marketers achieve lead generation success. In that time, every product launch, update, and decision we’ve made has centered around providing you with the best opportunity to reach your target buyers. . As we’ve continued to evolve and mature as a business, NetLine has become one of the leaders in B2B lead generation and buyer-level intent data.

Intent Data 98

Intent Data Paid Search Agency Intent User-Generated Content 98

Martech

DECEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and back to basics with operations. Something a little different from marketing operations agency Perkuto this week; a guide to the key points to consider when your MOPs organization is under stress.

Forrester 101

Forrester Account Based Marketing ABM Advertising Agencies 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Rain: The Growth Agency

DECEMBER 7, 2021

Given the sheer size of this growing demographic, Baby Boomers have had an impact on every decade since the 1960s. From the counterculture of the Hippies in the 60s who helped end the Vietnam war and supported civil rights; to the anti-establishment and nihilistic Punks of the 70s; to the Yuppies in the 80s who glorified excess consumerism and expanded gentrification; to the Yacht Rock wealth.

Demographics 98

Demographics Research 98

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for shelfware nobody uses. And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business.

Work Management 99

Work Management Marketing Management Organization Budget Programs 99

AgencyEA

DECEMBER 7, 2021

In recent years, mental health and self-care have been big buzzwords thrown around the marketing and events industry, with brands bringing wellness to small groups and big activations, illuminating the power of mindfulness in your everyday life. Consumers are now spending $1.5 trillion practicing some form of wellness, whether it’s meditation, therapy or yoga.

Spending 98

Spending Practices Activities Brand Identity 98

Salesforce Marketing Cloud

DECEMBER 7, 2021

At the end of every year, service team leaders tee up a new set of KPIs they commit to improving in the next 12 months. While making incremental improvements to call center metrics and raising your Net Promoter Score (NPS) are good goals by themselves, they aren’t going to radically transform your customer experience. To truly deliver exceptional customer service, you need to identify and achieve a big, audacious goal that gets your employees and your customers excited—your moonshot.

Work Management 98

Work Management Service Lead Scoring Lead Ranking 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

OnMessage

DECEMBER 7, 2021

A McKinsey study “Marketing Disruption: Five blind spots on the road to marketing’s potential” found the complexity of marketing disrupters, and the speed at which they are experienced, causes confusion and prevents marketers from achieving long­-term success. The report found the number one blind spot that presents a risk to marketing’s transformation [.].

ROI 98

ROI Studies Marketing Report Marketing 98

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. And you set these figures and values by analyzing historical sales data to understand the trends and drivers for closing business, as well as applying your own experience and insight, right?

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Benchmark Email

DECEMBER 7, 2021

Are you getting the best return on your email marketing efforts? Emails are one of the most effective digital marketing strategies for brands. But if you want to make the most of them, you need to know what’s working, what’s not, and what your overall return on investment (ROI) is. Not only will this help… The post How to Calculate Email Marketing ROI appeared first on Benchmark Email.

ROI 84

ROI Email Marketing Advertising Benchmark Marketing & Strategy 84