Thu.Sep 21, 2017

Why Lead Nurturing Success Means Not Asking for the Sale

The Point

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does.

Branding as a Framework for Customer Experience Management

Modern Marketing

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience.

Emergency Alert: We Need to Rethink Content Strategy

Contently

Netflix drives how we think about so much: dating, friendship, introversion, internet memes. But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy.

Interview with Zontee Hou

Onalytica B2B

Zontee Hou – Senior Strategist at Convince & Convert. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups.

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More Trending

How does the CMO role look different in the US when compared to the UK?

Act-On

What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK? Take a look at our research to reveal the answers. Marketing Life Marketing Strategy cmo Marketing in the UK UK CMO

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How To Use Marketing Attribution Data In Your Next Board Meeting

bizible

The contents of a board meetings should be carefully chosen by marketing executives who strive for a greater stake in the organization. Understanding the big picture, having a vision or plan for growth, and showing accountability to financial metrics are a few ways marketing executives can excel during board meetings. In this post we show you how to use revenue data and marketing attribution successfully in your next board meeting. Show Good Financial Performance.

Report: Most Loyal B2B Customers Value Reliability in Companies

KoMarketing Associates

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. Now, Part 2 is shedding light on what encourages existing customers to stick with a B2B provider over time. Part 2 of the report revealed that for the majority of North American customers (77 percent) reliability is what earns their loyalty.

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NO OVERKILL: How creatives and content marketers need processes and systems

ScribbleLive

We can just write and produce stories. Give me some space to be creative here.”. And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on many fronts. “A A few years ago when I got my first job, I was overwhelmed by not knowing where we were at over the course of a project. Was a project done? What’s the first step? What do we do next?

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How the New York Times Uses Interactive Content

SnapApp

Want to know an interesting fact? . In 2013, the most popular story published by the New York Times wasn’t a story at all. . It was an interactive assessment. . What’s more: It was published on December 21, just 11 days before the end of the year.

11 Automated Emails You Should Be Sending with Your Engagement Platform

Modern B2B Marketing

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results.

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Six Problems that can’t be Solved with Marketing Technology

Fusion Marketing Partners

In my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned, I […]. Lead-to-Revenue Marketing Automation Marketing Technology lead-to-revenue marketing technology

Digital Transformation: What Does It Mean for Customer Experience Management?

Aberdeen

Is digital transformation the new big data? Before we dive deeper into observing what digital transformation stands for and what it means for customer experience programs across all businesses, let’s go just a few years back down memory lane.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

3 B2B Website Ideas for Establishing Credibility with Buyers

Golden Spiral

When marketing a B2B technology solution, good website design highlights the sophistication of your solution, the expertise of your team, and your ability to solve their problem. We'll cover each of those goals in this three-part series.

New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry.

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How-to Help Sales Understand Your Product Through Video

Vidyard

If there’s one truth when it comes to gossip, it’s that it can take on a life of it’s own.

6 actions for sales leaders to get the right sales content

Avitage

Sales performance suffers due to poor or missing situation-ready sales content. However, this is still a near universal B2B selling problem and performance constraint. Despite significant investments in sales and marketing content management technology, most B2B organizations don’t provide their sales and channel sales organizations enough of the right content. Sales content simply isn’t designed or created “on purpose.”

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Marketing Financial Services to Millennials Revealed a Winning Formula for Digital Audiences

Content Standard

As a millennial marketer, one of my favorite parts of the work I do is reading studies about my generation.

ScribbleLive acquires ion interactive as interactive content thrives

chiefmartech

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter.

Meet the Vidyard Team, Video Style: Sofia Loureiro

Vidyard

Meet the Team is our chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Sofia Loureiro, User Experience Designer at Vidyard.

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Google Acquired a Team From HTC and It Surprised No One

Hubspot

Late last night -- at least, here on the East Coast -- a formal announcement was made that, if you're as obsessed with the business of mobile as we are, didn't exactly come as a surprise. The word: Google had acquired a team from mobile electronics company HTC in a $1.1 billion deal.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

White Hat SEO: What Is It?

KEO Marketing

As you delve into the world of SEO, you will likely come across the phrase, “white hat SEO.”. What does this term mean?

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Should You Even Bother With Bots? An Expert Weighs In [Video]

Hubspot

If you're a human with internet access in 2017, you've probably talked to a bot recently -- even if you weren't fully aware of it.

Lead Management: Lead Status Values

Marketing Converts

Our clients (just like all other organizations in B2B SaaS) use a lead/contact status field to trigger sales to call a contact and track and measure funnel performance. A client just asked me for a list of status values it should consider and why. Below are the lead status values we provided.

A Strategic Guide To Opportunity Management

Akoonu

The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable essential to every sales team’s success. When approached strategically, Opportunity Management is core to successful selling.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Customers Are Emotional. And Your Customer Experience Should Be, Too.

Type A Communications

September 21, 2017 by Carla Johnson Are you interested in adding more emotion to your marketing and customer experience? Contact me and let’s talk about how we. read more

11 Simple Ways to Improve Your Internal Communication with Video

Vidyard

For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. There have been carrier pigeons, smoke signals, semaphores, trumpets, and now SMS, emails, voicemails, movies, emojis, and snaps. But does it ever compare to face-to-face interaction? Most would agree not. That’s because, with each of these forms, some of the messaging is lost.

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5 Reasons We’re Excited for #INBOUND17

Terminus

INBOUND 2017 is almost here, and the Terminus team couldn’t be more excited to take Boston by storm during HubSpot’s annual event. To get you even more hyped, we’ve compiled a list of five reasons we can’t wait for INBOUND 2017.