Thu.Sep 21, 2017

Why Lead Nurturing Success Means Not Asking for the Sale

The Point

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does.

Meet the Vidyard Team, Video Style: Sofia Loureiro

Vidyard

Meet the Team is our chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Sofia Loureiro, User Experience Designer at Vidyard.

How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups.

Brand 45

How Marketing Financial Services to Millennials Revealed a Winning Formula for Digital Audiences

Content Standard

As a millennial marketer, one of my favorite parts of the work I do is reading studies about my generation.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry.

Build 27

Branding as a Framework for Customer Experience Management

Modern Marketing

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience.

A Strategic Guide To Opportunity Management

Akoonu

The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable essential to every sales team’s success. When approached strategically, Opportunity Management is core to successful selling.

How To Use Marketing Attribution Data In Your Next Board Meeting

bizible

The contents of a board meetings should be carefully chosen by marketing executives who strive for a greater stake in the organization. Understanding the big picture, having a vision or plan for growth, and showing accountability to financial metrics are a few ways marketing executives can excel during board meetings. In this post we show you how to use revenue data and marketing attribution successfully in your next board meeting. Show Good Financial Performance.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Emergency Alert: We Need to Rethink Content Strategy

Contently

Netflix drives how we think about so much: dating, friendship, introversion, internet memes. But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy.

Paper 22

Digital Transformation: What Does It Mean for Customer Experience Management?

Aberdeen CMO Essentials

Is digital transformation the new big data? Before we dive deeper into observing what digital transformation stands for and what it means for customer experience programs across all businesses, let’s go just a few years back down memory lane.

How-to Help Sales Understand Your Product Through Video

Vidyard

If there’s one truth when it comes to gossip, it’s that it can take on a life of it’s own.

Google Acquired a Team From HTC and It Surprised No One

Hubspot

Late last night -- at least, here on the East Coast -- a formal announcement was made that, if you're as obsessed with the business of mobile as we are, didn't exactly come as a surprise. The word: Google had acquired a team from mobile electronics company HTC in a $1.1 billion deal.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Six Problems that can’t be Solved with Marketing Technology

Fusion Marketing Partners

In my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned, I […]. Lead-to-Revenue Marketing Automation Marketing Technology lead-to-revenue marketing technology

5 Reasons We’re Excited for #INBOUND17

Terminus

INBOUND 2017 is almost here, and the Terminus team couldn’t be more excited to take Boston by storm during HubSpot’s annual event. To get you even more hyped, we’ve compiled a list of five reasons we can’t wait for INBOUND 2017.

ScribbleLive acquires ion interactive as interactive content thrives

chiefmartech

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter.

White Hat SEO: What Is It?

KEO Marketing

As you delve into the world of SEO, you will likely come across the phrase, “white hat SEO.”. What does this term mean?

SEM 10

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Should You Even Bother With Bots? An Expert Weighs In [Video]

Hubspot

If you're a human with internet access in 2017, you've probably talked to a bot recently -- even if you weren't fully aware of it.

NO OVERKILL: How creatives and content marketers need processes and systems

ScribbleLive

We can just write and produce stories. Give me some space to be creative here.”. And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on many fronts. “A A few years ago when I got my first job, I was overwhelmed by not knowing where we were at over the course of a project. Was a project done? What’s the first step? What do we do next?

Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

Terminus

Supporting Sales Pipeline with Account-Based Marketing. Gone are the days of the sales handoff. With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond.

3 B2B Website Ideas for Establishing Credibility with Buyers

Golden Spiral

When marketing a B2B technology solution, good website design highlights the sophistication of your solution, the expertise of your team, and your ability to solve their problem. We'll cover each of those goals in this three-part series.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How does the CMO role look different in the US when compared to the UK?

Act-On

What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK? Take a look at our research to reveal the answers. Marketing Life Marketing Strategy cmo Marketing in the UK UK CMO

Enough of the Guru Worship: Why We Should Demote Our Favorite Experts

Marketing Insider Group

We hear it all the time: We live and work in the “Information Age.” And most of the time, this is something to celebrate! We have more access, more ways to self-express, more choice, more technology, and more opportunities. It’s great! But… The Information Age has a dark side: Advice Overload. It’s just so easy […]. The post Enough of the Guru Worship: Why We Should Demote Our Favorite Experts appeared first on Marketing Insider Group. Content Marketing

Report: Most Loyal B2B Customers Value Reliability in Companies

KoMarketing Associates

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. Now, Part 2 is shedding light on what encourages existing customers to stick with a B2B provider over time. Part 2 of the report revealed that for the majority of North American customers (77 percent) reliability is what earns their loyalty.

Interview with Zontee Hou

Onalytica B2B

Zontee Hou – Senior Strategist at Convince & Convert. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Customers Are Emotional. And Your Customer Experience Should Be, Too.

Type A Communications

September 21, 2017 by Carla Johnson Are you interested in adding more emotion to your marketing and customer experience? Contact me and let’s talk about how we. read more

6 actions for sales leaders to get the right sales content

Avitage

Sales performance suffers due to poor or missing situation-ready sales content. However, this is still a near universal B2B selling problem and performance constraint. Despite significant investments in sales and marketing content management technology, most B2B organizations don’t provide their sales and channel sales organizations enough of the right content. Sales content simply isn’t designed or created “on purpose.”

ion interactive Joins the ScribbleLive Content Experience Platform

ScribbleLive

The customer buying journey is no longer a straightforward and linear experience. With buyers entering complex webs of micro moments and touch points throughout their journey, companies struggle to deliver effective, relevant content aligned with customer expectations.

I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.