Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. Hear that? Never. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Zoominfo

AUGUST 31, 2020

Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. Even those at the top are always at risk. In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Influitive

AUGUST 31, 2020

We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A company that listens and engages with their customers […].

Optimization 231

Optimization Ad Building Conference Service 231

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing. If you continue to have issues like this, your credibility could be at stake, and you could lose some of your subscribers.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

AUGUST 31, 2020

It’s been called everything from the ‘ too dangerous to release ’ and the ‘ Robot Apocalypse ,’ to ‘overhyped,’ to ‘shockingly good.’. Originally developed by OpenAI, a research lab in San Francisco, GPT-3, the hot new language model, has gained significant traction as the hottest new language processing model in recent memory. An (admittedly) oversimplified explanation of GPT-3 is as follows: a language processing tool that can do everything from creating poetry, writing code, or answering ques

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Zoominfo

AUGUST 31, 2020

Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. Even those at the top are always at risk. In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

ClickZ

AUGUST 31, 2020

30-second summary: Even though cloud computing is virtually in every industry, it can be seen predominantly in the business world. As technology advances and gains popularity, businesses in various sectors have migrated their infrastructures on this virtual platform. With cloud technology, retailers are able to swap their legacy systems for structures that adapt quite well with the ever-evolving market.

POS 145

POS Ad brokers Cross-Selling Marketing Management 145

Heinz Marketing

AUGUST 31, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Digital Marketing Funnels 131

Spiralytics

AUGUST 31, 2020

Acquiring new customers doesn’t have to be complicated. Here are 25 FREEmium lead generation tools to help you achieve your marketing goals. The post 25 FREEmium Lead Generation Tools for Your Business appeared first on Spiralytics Inc.

Lead Generation 118

Lead Generation Generation Tools Leads 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Seismic

AUGUST 31, 2020

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too. Sales people can use interactive content to stand out, speed the buyer journey, and flip the conversation so that customers drive it.

Top of Funnel 116

Top of Funnel Content Buyer's Journey B2B Sales 116

DivvyHQ

AUGUST 31, 2020

Driving engagement and conversions with a business blog isn't some magic formula. There's some art. There's some science. And there are a host of best practices that anyone can follow. If your blog is not producing the results you need, check out this quick guide.

Business Blogging 111

Business Blogging Effectiveness Business Practices 111

Brandpoint

AUGUST 31, 2020

Our Senior Content Writer Michelle Miron wrote this post with the perspective that comes from being a longtime Brandpoint contributor. She shares our philosophy on how we create our MAT releases and marketing content and how this tactic fits into an overall marketing strategy. If you’re relatively new to content marketing and finding yourself baffled by some of its key strategies, you’re far from alone.

Paid Content 102

Paid Content Paid Search Agency Content Transparency 102

Litmus

AUGUST 31, 2020

You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. We’ve got you covered in our ebook, The 3 Pillars of Email Marketing. Email delivers a consistently high average ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing machine and using efficient workflows and tools, you can turn email into an indispensable source of marketing insights. .

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

AUGUST 31, 2020

Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. When you can systemize the acquisition of reviews, it will enable your organization to make positive changes while greatly increasing your brand positioning across the web.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Hubspot

AUGUST 31, 2020

When I first started working remotely, I quickly realized that I didn't like the available backdrops in my house. First, there's the cluttered living room. Then, there's the rarely spotless kitchen. Or I could go with the yellow wall. That's when I started looking into Zoom backgrounds. I found a few funny ones, some professional ones, and even a couple of creative options.

Guidelines 101

Guidelines Hubspot Profiling Creativity 101

ATAK Interactive

AUGUST 31, 2020

Content creation is an incredibly important aspect of your marketing strategy and can be extremely impactful if done well. During this episode of B2B Marketing Agency Insights, ATAK Interactive CEO Austin LaRoche pinpoints some of the reasons why your content might not be resonating and what you can do to improve your content marketing strategy. Video transcription below: Welcome back to B2B Marketing Agency Insights.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Content PR 78

Hubspot

AUGUST 31, 2020

While there are many perspectives on what kind of goals are best to set and easiest to achieve, fewer goal-setting strategies have gotten better PR than the SMART goal. In case you need a refresher, SMART stands for specific, measurable, assignable, relevant, and time-based. Sound familiar? This acronym has been the framework recommended most to students and professionals alike when it comes to setting goals.

Sales Qualified Leads 99

Sales Qualified Leads Organic Leads Sample Sales Cycle 99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. Interactive content doesn’t touch any one area of our sales enablement platform but rather reimagines the most critical element, the fuel which powers our entire platform: content.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

ClearVoice

AUGUST 31, 2020

Due to the challenges brought by the COVID-19 pandemic, your business may have been forced to find ways to operate amidst the restrictions mandated by the government. The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Brandfolder

AUGUST 31, 2020

[Have you seen the news?]([link] "Smartsheet to Acquire Brandfolder Adding Content Management to Workflow Automation Offering") We’re all incredibly excited to announce that we’ll be joining forces with Smartsheet. With.

Automation 84

Automation Ads Content 84

Visitor Queue

AUGUST 31, 2020

Sales forecasting software can be one of the most important tools in your sales toolkit. The reports created from this software can show you targets vs. achieved vs. potential sales, and so much more. This information is important for managers to create the most accurate forecasts. Sales forecasting technology aims to answer questions like: What […].

Forecasting 81

Forecasting Software Best Practices Tools 81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Moz

AUGUST 31, 2020

Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Vidyard

AUGUST 31, 2020

Expansion to the company’s popular video collaboration and communication tools for business follow recent updates to Vidyard’s iOS and Chrome extension apps. KITCHENER, Ontario. – Aug. 31, 2020 – Amid a 400 percent increase in the adoption of its products, video creation and hosting platform for business provider Vidyard announced today an expansion to the mobile version of its video collaboration and communications tools. .

Video Marketing 67

Video Marketing Demand Tools Business 67

Choozle

AUGUST 31, 2020

TapClicks and Choozle have expanded their partnership with the introduction of the new Choozle Enhanced API Data Connector. This new data connector gives users access to a multitude of detailed performance metrics from their digital advertising campaigns that were previously not available. The detailed performance metrics can be filtered by campaign, ad group, creative, technology (browsers & devices), geolocation, and inventory (sites).

API 64

API Cost Per Thousand CPM Cost Per Click 64

Vidyard

AUGUST 31, 2020

Expansion to the company’s popular video collaboration and communication tools for business follow recent updates to Vidyard’s iOS and Chrome extension apps KITCHENER, Ontario. – Aug. 31, 2020 – Amid a 400 percent increase in the adoption of its products, video creation and hosting platform for business provider Vidyard announced today an expansion to the mobile version of its video collaboration and communications tools.

Video Marketing 65

Video Marketing Demand Tools Business 65

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Stevens & Tate

AUGUST 31, 2020

Companies around the country are affected by the current COVID-19 pandemic. However, even if business is slower than normal, it does not mean that you should stop your marketing efforts. While you may not see short-term results during this pandemic, your marketing strategy can put you in the position to see results over the long-term. This is especially true once things get back to normal.

B2B Marketing 64

B2B Marketing Planning B2B Paid Search Agency 64

ConvertKit

AUGUST 31, 2020

As ConvertKit Commerce beta testing continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next. How an online coach uses ConvertKit Commerce to validate their digital course idea with a presale. The creator: Zig Zsiga has been in the networking industry for 20 years.

Validation 58

Validation Course Youtube Design 58

Sharpspring

AUGUST 31, 2020

Ready to learn how agencies and SMBs worldwide can save time and seize opportunity with the power of marketing automation? Read on and discover how one digital marketing agency partnered with SharpSpring to help a client streamline their marketing efforts in the midst of a pandemic. A Quick Overview. For specialty watch repair shop, Tick King , mining client data was never a streamlined process.

Marketing Automation Services 53

Marketing Automation Services Advertising Agencies Marketing Automation Paid Search Agency 53