Webbiquity
JULY 2, 2019
Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others.
KoMarketing Associates
JULY 2, 2019
Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. During this time, the customer engages with your brand in a variety of ways.
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Marketing Insider Group
JULY 2, 2019
For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. “Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JULY 2, 2019
As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4 percent of marketers claim that the demand/interest from their customers is driving their data-related efforts.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
JULY 2, 2019
Many organizations, in the past, used to follow the BANT methodology for qualifying the leads. This is important even in today’s difficult B2B sales cycle that a company’s marketing and. The post Steps to Reintroduce BANT in Modern B2B Sales Cycle appeared first on ONLY B2B.
Engagio
JULY 2, 2019
Your customers are the heroes of your story! According to research , 75% of business buyers expect personalized offers from sellers. And 65% of business buyers will not hesitate to look for other vendors if a company didn’t make an effort to personalize communications with their organization. Indeed, whether you are in the B2B or B2C space, customer experience is key to success in the modern world.
The Daily Egg
JULY 2, 2019
The smallest design changes can sometimes have the biggest impact on your conversion rates. And sometimes the most popular fads will actually backfire horrendously on your site (I’m looking at you, infinite scroll). The only way to know for sure is to A/B test those changes to see what resonates with your website visitors and […] The post Best Practices and Pro Tips for Using An A/B Testing Tool appeared first on The Daily Egg.
ClickZ
JULY 2, 2019
Brands don’t find it as sexy as Instagram or Snapchat. It doesn’t have the scale of Facebook, nor does it have its scandalous reputation. You just don’t hear as much about Pinterest as some of the other social media platforms. But maybe you should. Last year, Pinterest had 250 million monthly active users. Its audience is still female-heavy, but it’s steadily increasing in popularity among male users.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
JULY 2, 2019
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it. Continue reading → The post How to Make the Content Marketing Case With ROI appeared first on Content Marketing Institute.
Content Standard
JULY 2, 2019
I. Social versus email. Marketers perpetually debate which channel is more effective. But, really, there’s no clear winner. Each channel brings its own strengths to a content marketing strategy. Email is direct, targeted, and inspires action. Social media serves as an ever-present online platform that builds brand identity and encourages conversation.
BenchmarkONE
JULY 2, 2019
Social media is constantly evolving. What was once a steady stream of cat memes is now a tried-and-true marketing channel and a bona fide brand awareness platform. Unsurprisingly, these fast-paced feeds are the perfect places to market your brand because they’re so widely adopted. With 7 out of 10 adults on Facebook, 8 out of 10 on YouTube, and 6 out of 10 on Instagram, there’s a good chance your audience is already active (and possibly posting cat pics) on social media.
SEMrush
JULY 2, 2019
In this Weekly Wisdom, Hannah Moyer reviews how to use custom audiences to better target your potential customers and current customers on Facebook ads. She reviews creating audiences from data files and website traffic, using data for retargeting, creating lookalike audiences, choosing video audiences and much more.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Pam Didner
JULY 2, 2019
A client I haven’t talked to for 2 years texted me on Monday. Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing. Why does she need my help?
Seismic
JULY 2, 2019
Buyers today can obtain product information without ever talking to a salesperson, embarking on as much as 57% of the buyer’s journey alone before ever speaking to a sales rep. Because prospects and buyers are savvier and more educated, they expect salespeople to act as trusted advisors and present them with information. When buyers come to salespeople, they expect sales to build off the research they’ve done, to provide them expertise, and give them what they think they need to make a decision
Brandfolder
JULY 2, 2019
# New Integration: Brandfolder + Sketch In a continual effort to make creative teams more efficient, Brandfolder is proud to announce that [our DAM platform]([link] now integrates with Sketch, the.
PureB2B
JULY 2, 2019
After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as the bread and butter of finding business is a long and expensive road to travel.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Magisto
JULY 2, 2019
Ready. Set. Sparklers. It’s that time of year again, and WE WANT YOU…to have everything you need to help you create a fire 4th of July social campaign. Got firework-worthy savings? Get your customers red, white and blue ready. C reate a show stopping video with our new 4 th of July marketing templates. 4th of July Teaser. Announce your upcoming sale with a festive video filled with Independence Day spirit.
G2M Solutions
JULY 2, 2019
So you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch.
DivvyHQ
JULY 2, 2019
Silos can have a major impact on any business. The larger the enterprise, the more likely they are to exist. And it doesn’t take much for poor communication and internal politics to creep in, which can cripple collaboration potential. So when it comes time to coordinate content campaigns across multiple silos, it’s no surprise when individual teams start working against each other and lack of communication leads to disjointed execution.
SmartBug Media
JULY 2, 2019
User retention is key to the livelihood of any company. It can be five to 25 times more expensive for a SaaS company to acquire a new customer than to retain an existing one. But how can you tell if your customers are truly happy with your company? Measuring your Net Promoter Score (NPS ) is a good benchmark to understand your customers’ satisfaction with your service.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hinge Marketing
JULY 2, 2019
In this video blog, Karl Feldman will explain some of the common missteps that we see with a lot of our clients and in the market when it comes to website navigation. TRANSCRIPTION: Let’s talk about some website navigation no-nos. Hopefully, we’ll come out of this conversation with some go-gos. But we’re going to hit some of the common missteps that we see with a lot of our clients and just out there in the market when it comes to website navigation.
SmartBug Media
JULY 2, 2019
Are you ready to take the plunge into some hard-hitting HubL code and JavaScript to build a robust location finder? Then you have found the perfect post. In a previous post, we showed you how to create dynamic pages using HubDB, but now we are going to dig a little deeper into some more advanced features and walk through the intricacies of putting all of these pieces together.
LiveRamp
JULY 2, 2019
At LiveRamp, not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing network, but we’re always deepening and evolving existing relationships to bring you new people-based solutions. We’re excited to showcase our newest partners and the new features available with our existing partners. Read on for the newest data providers now available in the LiveRamp Data Store, and also the newest platform and publisher destinations now available in Connec
Salesforce Marketing Cloud
JULY 2, 2019
There’s been a lot of buzz around customer data platforms (CDPs) in the last few years. As a relatively new martech category, many businesses are still assessing whether they need a CDP to achieve their business goals while thinking through the role it should play within their tech stacks.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Litmus
JULY 2, 2019
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. . Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. .
33Across
JULY 2, 2019
33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’. The post 33Across Announces Appointment of Allie Kline to Board of Directors appeared first on 33Across.
SnapApp
JULY 2, 2019
B2B marketers rely heavily on marketing technologies to help streamline their daily workflows, improve productivity, and simplify complex tasks. For many of them, a comprehensive martech stack is a must-have in order to stay organized and optimize their performance. And today, there is no shortage of martech tools on the market—both free and paid. In fact, research from Chief Martec determined that there are 6,829 marketing technology solutions from 6,242 unique vendors.
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