Webbiquity

FEBRUARY 28, 2022

Guest post by Chloë Donian. The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. Image credit: Scott Graham on Unsplash. There are a profusion of business consulting services out there. You’ll want to do due diligence to ensure you find the right fit for your company.

Consulting 259

Consulting Business Marketing Proposals Planning 259

ANNUITAS

FEBRUARY 28, 2022

Account based marketing (ABM) has been a popular technology for years , but it’s always fallen short of expectations. While companies learned to efficiently handle the data and implement systems, the concept has consistently slipped farther down into the Digital Marketing Trough of Disillusionment. Companies are not seeing the success they anticipated because they’ve failed to recognize that ABM should be about building a customer-centric experience that reaches the right buyer, at the right tim

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Zoominfo

FEBRUARY 28, 2022

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. Simply installing a chatbot, however, won’t deliver results. To get the most out of a chatbot, you’ll need data that can deliver personalized engagement and accurate analytics to measure what matters.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Search Engine Journal

FEBRUARY 28, 2022

Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal.

Google 131

Google SERP SEO 131

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

chiefmartech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market

Work Management 130

Work Management Correlation Aggregators Verticals 130

The Daily Egg

FEBRUARY 28, 2022

Making money online takes more than a store. Customers want flexible payment options, or you’ll be another domain with a catchy name, The post Best Payment Methods for Ecommerce appeared first on The Daily Egg.

eCommerce 126

eCommerce Best Practices Domain Marketing Websites 126

SWZD

FEBRUARY 28, 2022

Peter Tsai, Head of Technology Insights hosts a talk with Eightbar and discusses the current state of IT in the region, and offers insights on future technology, marketing, and budget trends.

Trends 117

Trends Resources Research Marketing 117

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Content Marketing Institute

FEBRUARY 28, 2022

Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between.

Tips 109

Tips Examples Marketing Websites Content 109

Porch Group Media

FEBRUARY 28, 2022

The pandemic has had a huge impact on moving patterns over the past few years. As the pandemic hit in 2020, millions of Americans panic-moved to relocate from large cities. Additionally, a large percentage of the workforce began working remotely. No longer restricted by geography, Americans moved to new areas, looking for more space and affordable options.

First-Mover Advantage 105

First-Mover Advantage Profiling Trends Marketing Report 105

Content Marketing Institute

FEBRUARY 28, 2022

Looking to strengthen your customer connections and convert more prospects? Discover how uniting your SEO and content strategies and rebuilding them around data can help you reach the right audience in the right ways.

SEO 106

SEO Marketing & Strategy Marketing Strategy Content Marketing 106

Televerde

FEBRUARY 28, 2022

In recent years, public expectations for businesses shifted to wanting companies to act more like real humans and less like faceless corporations. This shift has led to some brands, especially B2B brands, feeling disconnected with their customers. Let’s discuss how a well-defined B2B brand purpose helps you win over your customers and create meaningful connections that last.

Brand Identity 105

Brand Identity Branding B2B Fulfillment 105

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

FEBRUARY 28, 2022

Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared first on Search Engine Journal.

Google 104

Google Ads Advertisements Advertising 104

Bannersnack

FEBRUARY 28, 2022

18 minutes read Display advertising. A term you most likely already came across if you’re working in the advertising and marketing industry. But what exactly is it? This complete guide will catch you up with all the basic concepts you need to know about display ads, from what they are to what types exist and what you can do to create successful campaigns.

Display 98

Display Advertisements Advertising Ads 98

Martech

FEBRUARY 28, 2022

Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Digital Experience Platform 98

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 98

Versium

FEBRUARY 28, 2022

Kevin Marcus, co-founder and CTO at Versium joins the conversation in our interview series 5 Questions with Versium: The State of Data in Martech. Q1: How does Versium uniquely unlock the value of data? Kevin: Before Versium, I worked in the background check industry. It occurred to me there were uses of the data from this industry beyond the data itself.

Conversion 98

Conversion Startups Marketing 98

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vision6

FEBRUARY 28, 2022

If your north star metric is growth, you’ve come to the right place! Starting a business is no small feat, especially when you’re juggling the balance of time, money, and resources. So we’ll jump straight to the point. . Email is the ultimate growth hacking tool for startups. It’s easy to create powerful campaigns that can deliver personal experiences all without having to dive too deep into your wallet.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Acquia acquired the AgilOne CDP and integrated it with their campaign management and personalization solutions in the Acquia Marketing Cloud back in 2020.

Digital Asset Management 98

Digital Asset Management Work Management Training Marketing Management 98

Outgrow

FEBRUARY 28, 2022

Meeting the Metaverse Marketing Universe: Should You Enter? Technology is advancing every moment and what’s coming next is here to stay. Yes, we are talking about the METAVERSE ! Social media has already succeeded in creating an online environment where one can engage with friends and strangers alike. Metaverse is just taking it up a notch. And, that’s where metaverse marketing comes into the picture.

Outgrow 98

Outgrow eCommerce Intent Data Interactive Marketing 98

Martech

FEBRUARY 28, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the right tone is priceless in this uncertain world. On LinkedIn, marketing operations leader Sarah McNamara said , “I am sending all of the good vibes that I have to the people of Ukraine, and I salute those in Russia who

Distribution 98

Distribution Internet Marketing Linkedin Newsletter 98

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

FEBRUARY 28, 2022

Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce & Online Ordering appeared first on Search Engine Journal.

Order 95

Order eCommerce SEO Business 95

Martech

FEBRUARY 28, 2022

NBCUniversal is partnering with blended in-game advertising platform Anzu.io to provide access to in-game inventory across mobile devices, PCs, streaming services and consoles. Through its One Platform ad solution, NBCUniversal will be a global sales partner with Anzu, as well as an exclusive third-party seller in the U.S. and UK, according to published reports.

Advertising Agencies 98

Advertising Agencies Ads Mobile Advertising Buzz 98

BrandMaker Blog

FEBRUARY 28, 2022

When we think of the word “pivot” in this day and age, a few things might come to mind: A solid first-round Wordle guess? The maelstrom of sudden moves marketers had to make in 2020? Ross Geller’s couch maneuver up the stairs? As much as we’d enjoy discussing trendy word game strategies and indisputably the best sitcom of the 1990s/early 2000s, we’re obviously here to talk about pivoting when it comes to marketing planning.

Planning 93

Planning Marketing Plans Marketing & Strategy Marketing 93

Search Engine Journal

FEBRUARY 28, 2022

How much do title tags factor into Google's ranking algorithms? We look at the evidence and what the experts say. The post Are Title Tags A Google Ranking Factor? appeared first on Search Engine Journal.

Tagging 92

Tagging Google SEO 92

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Optinmonster

FEBRUARY 28, 2022

Are you looking for the best WooCommerce themes? WooCommerce is the most popular plugin for creating an online store in WordPress. But, when you’re looking for a WordPress theme to give your store a professional look, it’s important to choose one that’s compatible with WooCommerce. In this article, we’ll share our picks of the best WooCommerce themes for your eCommerce website.

eCommerce 88

eCommerce Best Practices Mobile Advertising Landing Pages 88

Benchmark Email

FEBRUARY 28, 2022

No one likes a pushy salesperson. The feeling of being roped into buying something leaves a bad taste in anyone’s mouth, and it isn’t a great way for businesses to create long-lasting partnerships with new customers. Nowadays, customers want to feel fully informed and in control of their purchase decisions. They crave education and resources… The post Beginner’s Guide To Inbound Marketing appeared first on Benchmark Email.

Inbound Marketing 105

Inbound Marketing Advertising Benchmark Education Marketing 105

Optinmonster

FEBRUARY 28, 2022

Are you looking for the best WordPress contest plugins to explode your website traffic and email list? If you are looking for the best way to create a frenzy of activity for your WordPress site, contest and giveaways are the way to go. If you do it right, you’ll see your website traffic metrics explode. Plus, it can also increase your email list and social media follower counts.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83