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Career Advice for a Young Marketer

The Point

The conversation was a handy excuse to catalog some of the lessons I’ve learned over 30 years in marketing, and to document what marketing career advice I’d give myself – if I were suddenly transported back to the late 1980s – knowing what I know now. Take a sales training class if your company offers one. Soak up technology.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Use Modus to onboard and train sales reps with relevant content, presentations, product information, and buyer data. This is a classic project management tool for managing tasks, integrating with other apps, scanning documents, clipping web info, and much more. Use it to eliminate busy work and get more done. Sprout Social.

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How to Research Your Idea BEFORE You Pitch It

nDash

Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. For example, if your idea is for an article on how to train a dog, you can type the words “dog training sites” or “how to train a dog” into your search engine and see which results pop up.

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Leveraging Customer Success for New Business Opportunities

B2B Digital Marketer

Ineffectiveness of Testimonials: Sheds light on the common pitfalls associated with the ineffective use of testimonials and case studies, and discusses the need for a well-defined strategy for collecting the right testimonials, documenting success, and utilizing them at appropriate times.

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A Framework for Optimizing Personas

Cintell

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Partially documented personas may exist, but they were development based mostly on internal insights and have limited usage across the organization.

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Remote work: 5 steps to cultivate an environment where employees thrive

Sprout Social

Establish team norms in terms of sharing and documenting information and updates. Invest in both tech and training. It’s also important to provide remote employees with thorough privacy and security training. Lastly, this investment in training also applies to managers.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

I’ve no idea, but I know that I can check the football scores while I’m waiting for the train. A specific persona group might reveal that LinkedIn is more trusted than Twitter, or that there are regular networking events where peers share best practices and new trends. How does my phone connect to the internet? Positioning.