Survey: Documented Strategies Increase Marketers’ Odds of Finding Success
KoMarketing Associates
MARCH 27, 2019
However, those who document their strategies are far more likely to achieve their top objectives. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not. The majority of respondents (48 percent) only “somewhat agree” that their marketing efforts are successful.
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