How to use Demographic Data in Your Sales Pitch

Zoominfo

Demographics: Contact information, such as direct dial phone numbers and email addresses, job function, management level, work and academic history, professional accolades and certifications, and so much more. Final Thoughts on Crafting Sales Pitches with Demographic Data.

ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

And without accurate targeting, it can be wasted on an audience that isn’t interested. Feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by your company’s ideal customer profile. Targeted.

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Demandbase estimates that the traditional display model results in 67 percent of all ads being served to unintended targets.).

Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. What Is Demographic Segmentation? But, what exactly are demographics? Andi has 1.5

2019 YouTube Demographics [New Data]

Hubspot

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics. YouTube Age Demographics. YouTube Geography Demographics.

Forget Demographics: Target Audience Mindsets in Seven Steps

ClearVoice

That’s because the more data you have, the greater of an opportunity you have to focus on mindsets in your audience targeting. The truth is, your audience may not be who you think it is if you are simply basing your targeting off of demographics or uneducated assumptions.

Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. Use them to narrow down your targeting efforts—and boost your social impact.

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”.

27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. He cites ad-targeting related headwinds as a main reason for the slow down. The only platform that has Facebook beat with this demographic is YouTube, with 74%.

What Is Demographic Segmentation, & How Do You Do It?

Hubspot

But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. When the creatives at Dannon were brainstorming their Oikos Greek Yogurt commercial that would air during the Super Bowl in 2014, they knew they had to resonate with as much of their their target market as possible, which was most likely young-to-middle aged adults. Now, if Dannon’s target market consisted of young kids or older adults, they probably wouldn’t have went this direction.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Make the most of your marketing budget by targeting your campaigns at your most valuable audience segments. Audience Targeting.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks? To get started, click on any of the anchor links below to jump to the specific demographics data set: Facebook. Facebook Demographics.

How to Define & Target Your Target Audience

seo.co

From a young age, we’re taught to identify target audiences, interpret them, and then make calculated decisions based on how we believe we can get them to do what we want to accomplish. That’s because you understand your target audience. Defining Your Target Customer.

How to Get Started With LinkedIn's New Website Demographics

Hubspot

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. In other words, it sheds light on which types of professionals are visiting the site, to help you better target content and ad campaigns. Getting Started With LinkedIn's Website Demographics.

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Marketing Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Imagine if you could break down your website traffic by job title, industry or job seniority, and then create effective content and ad campaigns to target individual personas based on this information. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.

Perfecting Buyer Personas: 5 Tips to Stay On Target

Content4Demand

When you’re creating content, these basic questions have to be part of the initial discussion: Who is your target audience? Which of these personas do you want to target? In most cases, our clients know who they’re targeting and have buyer personas they share with us.

Take Your Questions To The ‘Targeting’ Twitter Chat

Oracle

Calling all modern marketers: Got questions about targeting? Beyond demographics. A customer base that demands personalised products and services is unlikely to be satisfied by marketing efforts built on traditional demographic profiling. Easier said than done… Good marketers always will be on the lookout for ways to better research and understand their buyers, so that future campaigns can be even more finely targeted.

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Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

The purpose of marketing is to satisfy target customer needs while growing profit. Market segmentation entails dividing a target market into distinct groups (segments) based on similar requirements for a product or service. Marketers must target those that are not just willing and capable of buying, but those that want and need to buy. Examples include demographics and firmographics. Figure 8: Customers will share their demographic data for a better experience.

Discussing the Importance of Strategic PPC Audience Targeting

QuanticMind

Social media platforms like Facebook, Instagram, and LinkedIn rely on audience data almost exclusively to help businesses target their aids, but it’s equally relevant for… Performance Marketing audience targeting demographic targeting location targeting performance marketing PPC Performance remarketing audiences

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In my last post , I discussed a few different options for targeting on LinkedIn.

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How To Find Your Perfect B2B Facebook Target Audience

Metadata

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Dice

And still, most financial services marketing globally continues to primarily target men , despite women’s increased economic power. Improvements to targeting tech aside, this explanation ignores the heavy tilt towards women being responsible for family financial decisions, and it doesn’t explain why targeting men is a more viable approach as opposed to a more gender-neutral stance. Finding Your Lost Demographic.

Developing Your Target Personas 

ATAK Interactive

One of the biggest challenges marketers face is targeting the right people at the right time with the right message. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.? . It also enables you to target or?

Unfair Advantage: How AI Targeting Creates Big Value

LeadCrunch

How you can create your unfair competitive advantage by applying AI to lead targeting. We explore how the process of targeting leads is broken in most businesses and why this can’t be solved by people alone. The journey they’ve been on to find their sweet spot in the market where a) the process of ‘Targeting’ was very broken and b) utilize technology in such a way it ‘enables the human spirit’, is fascinating. Artificial Intelligence B2B Targeting/Audience

Target 101

What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

5 Foolproof Ways to Improve Brand Trust with Content Marketing

DivvyHQ

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences. Content marketing can play a huge role in this effort, and here are five foolproof ways to get started.

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Quick Tour of 8 Targeting Tactics for Programmatic Display

TrueInfluence

Targeting has become one of B2B marketers’ most powerful tools for successful programmatic display advertising. Marketers want to identify appropriate individuals, groups, geographies or platforms, and there are a number of targeting tactics to consider. 2 – ABM Targeting.

Developing Your Target Personas 

ATAK Interactive

When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.? . Developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or? If you strip everything away, “personas” are just the people you are targeting to help you grow your business. Okay, so we’re calling these “Target Personas” now? . Target Personas Example .

Audience Targeting and Why It’s Important

Matchcraft

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Targeting Options in ad Vantage.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. It is likely that you already have some grip on the target audience for your business, whether that be a consumer or business audience. Last week, we covered how you can outline your influencer marketing strategy.

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How to create marketing that sings—with the most effective marketing personas

Litmus

It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences.

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Let’s start by defining what we mean by a target market.

Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat

Oracle

Here are the highlights from the first Twitter chat, on ‘Targeting’. Oracle Marketing Cloud’s Marketing Success Consultant Rob Heerdegen took #Eloquestions on ‘Targeting’ from marketers around the world. Here are some highlights from the Targeting Twitter chat: (Q) @paul_stevenson How important is having buyer profiles nailed down before you start looking at campaign development and targeting? Targeting is just as important in social media marketing.

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Switch the user interface to accelerate growth and leadership

Biznology

But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues.

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How to Boost the ROI of PPC Campaigns With Targeted Optins

Optinmonster

Using targeted optins is one of the most effective methods to boost signup rates and revenue. In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. Adding pixels to your optin campaigns for smarter targeting and tracking.

Developing Your Target Personas 

ATAK Interactive

One of the biggest challenges marketers face is targeting the right people at the right time with the right message. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.? . Developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or? Okay, so we’re calling these “Target Personas” now? . Target Personas Example .

How to Target Your Ideal Client

GreenRope

How to Target Your Ideal Client. million businesses seeking their attention, it's a challenging task to figure out precisely who to target. By practically targeting your ideal client, you can significantly improve your chances of success.