5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos
DECEMBER 23, 2015
In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud.
15 Call to Action Samples for Rocking Blog Posts that Convert
FEBRUARY 28, 2014
After sharing a customer success story, ask your readers to sign up for a free demo. Do you offer a 30-day free trial, product samples, or consultations? Demos, video tutorials, and case studies can be a highly effective form of lead-nurturing client.
The Six Best Screen Capture Tools
JANUARY 3, 2017
Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. Sample review: An “animated GIF is simple to create and will generally be small in size.
The Marketing Genius of Curious George: How Demos Impact Your Business
JUNE 20, 2016
Sulking, George heads back to the candy counter the next day, only to find Cayley ecstatic because the people who received the free samples were returning in droves to buy more of her product. Food samples in the grocery store, a free trial of a software application prior to signing up for a long-term commitment, a tiny-sized shampoo bottle that lets you try a little before you buy a lot—the examples are endless. I know way too much about Curious George.
Report: Trade Shows Generate Highest Quantity & Quality of Leads
NOVEMBER 14, 2014
In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. But does that mean that demos are the most effective demand gen offer?
Want to Generate More Leads? Try These 6 Tips
APRIL 20, 2016
For instance, if you have a product demo that you’d like a specific audience to sign up for, create an ad promoting the demo, and then get hyper-targeted with the audience you select: age range, gender, location, occupation, interests, and even certain purchasing behaviors.
Free Trials Aren’t What They Used to Be
JULY 29, 2009
The article mentions alternatives, like trials with limited functionality, single-user trials or shared online demo systems that are wiped every night. Other Ideas: Demos & Training. Other possible trial replacements that are not mentioned in the DemandGen article are recorded product demos and live product demonstrations. Prospects with the right skills and knowledge are more likely to be successful with a demo.
A Beginner's Guide to Conversion Rate Optimization
OCTOBER 5, 2015
It could be signing up for a newsletter, creating an account on the site, scheduling a demo, or anything else you decide. It could ask them to download an e-book, sign up for a newsletter, or schedule a demo-- all are CTAs.
18 of the Best Personal Websites We've Ever Seen
SEPTEMBER 7, 2016
She also shares links to additional writing samples, which bolsters her writing authority and credibility. Demos. This small touch makes his demo more interactive and will make visitors stop and think, "that's cool!". It's the perfect balance of a demo and a mini-resume.
The Most Untapped Leverage Point For B2B Growth
JUNE 2, 2016
See how in-depth intelligence could lift your company’s growth curve — request a demo now. Get A Free Sample of Our Data.
4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
Modern B2B Marketing
DECEMBER 29, 2016
If the average is continuously going down, perhaps it’s time for you to consider a data vendor to help boost your dataset or take a random sample to see who you’re really attracting with your marketing initiatives.
Building a B2B Product Launch Timeline [Template]
MARCH 27, 2017
As you review the sample timeline, let’s point out a few key components: 1. New Product Demo. To successfully launch a B2B product, you know you need a documented plan. You know that your organization and product need to be ready. And you also know you need a timeline.
Smart Agency Tips: How to Design Better Websites for Your Clients
JUNE 1, 2016
Below is just a small sampling of ways to invite prospects to interact through a client’s website in each stage of the buyer’s lifecycle: Links: Send visitors to pages with content = Attract anonymous visitors. Are they requesting a demo?
Why You Need an Editorial Calendar for Social
Modern B2B Marketing
AUGUST 26, 2014
Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule.
11 Tips to Get the Meeting and Not get Stood Up
APRIL 22, 2016
So, how do you know when it is time to lure them in and set the demo? For me, these meeting usually consist of demos, ran by our account executives (AE), or discovery calls to determine the fit level of leads coming in from our inbound channels and marketing team.
The 28 Best Web Design Tools
FEBRUARY 7, 2017
Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “Stuck on color choices?
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Promote offers, content, webinars, or free demos/trials. Below are some sample units, including polls, surveys, and opt-in lead forms.
Attribution: the science of marketing
AUGUST 10, 2016
You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) For example, demo videos have a low abandonment rate and a high response rate in the consideration phase.
How Your Digital Marketing Strategy Can Transform Your Storefront
JUNE 20, 2016
Moving toward the middle, we begin to see efforts that balance out on touch and cost; perhaps a brand releases demo videos, gives users access to an interactive 3-D model, or builds an online gaming experience to help users involve themselves in the experience.
Thoughts from Viewtopia 2016: Video Has Evolved
NOVEMBER 14, 2016
Whether you’re automatically suggesting relevant content to prospects that engage with your latest product update video, or signalling your sales team when a prospect watches 100% of your demo video, marketing automation and video data are an unbeatable combo.
3 Reasons to Adopt a Scalable Marketing Automation Platform
Modern B2B Marketing
JANUARY 13, 2017
To minimize risk, we can pull only a small, random sample of our target audience and use this as a test group—let’s say 10%. Author: Cassidy Milder Every growing organization has important thresholds to cross.
What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
The Forward Observer
MAY 12, 2014
Examples of enticements toward the next stage include things like free webinars, case studies, free samples, product spec sheets and catalogs. To help an MQL advance to the decision stage you could offer things like free trials, demos, free consultations, estimates/quotes or coupons.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study.
Lead Scores Too High? Maybe They Need An Expiration Date.
FEBRUARY 27, 2012
Using the sample logic outlined above, if a prospect took ANY “positive” action at least once every 2 months and 29 days, his or her lead score would continue to climb indefinitely. Request demo: add 30 points, wait 2 months, subtract 30 points.
Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
SEPTEMBER 15, 2016
” A vendor should be able to show how their product can solve your pain points with product demos, case studies, and customer references. The last option is the ‘Sample Meal’ , or pilot.
How to Apply Lifecycle Marketing for Your Agency Clients
NOVEMBER 20, 2015
Make sure to include clear calls-to-action (such as “Click here to see a Demo” or “Click here to Contact Us”) to maximize the opportunities for buyers to engage in behaviors that indicate sales-readiness.
[VIDEO] How to Evaluate a Data Provider
MARCH 22, 2017
Not everyone does this – but it’s pretty common for people to evaluate data 1 of 2 ways: They take a demo, ask to pull up an account or two that they know well, and then judge the quality of the data provider based on whether or not the people they know show up in that company’s profile. The problem with the first method is it’s too small a sample size. Does this situation sound familiar?
SEO, Meta Descriptions, Content, and Generating Leads
MAY 5, 2012
Let’s take a look at a sample search for Purchase Requisition Software. Page 2: Bellwethercorp- They show again; this time with a video and a free demo. Hi, It’s Paul Mosenson, President of NuSpark Marketing.
Why is Storytelling Important in Sales?
MARCH 25, 2016
So when they agree to show up for your demo, or stay on the phone longer when you call, a duty is owed to hold their interest, to engage their emotions, to make it worth it. See How an Org Chart Can Help You Avoid the Time Trap & Focus Your Efforts Sample our Org Charts!
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
Request a Demo. Sample outputs (e.g. One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets.
The Makings of an Award-Winning Video Marketing Tech Stack
OCTOBER 9, 2015
For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. Here are a few samples: TOFU.
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
MAY 20, 2016
5) Review samples thoroughly for dynamic emails. And while we've seen our fair share of demos, we try not to rely too much on automation for copywriting. You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment.
How Landing Pages Are Like Having Your Own NSA For B2B Marketing
The Forward Observer
AUGUST 14, 2013
Instead, the chance of conversion is higher with content that includes information about your company like webinars, case studies, samples, product spec sheets or catalogs. Artillery B2B Marketing Blog > The Forward Observer.
6 Principles of Persuasion for an Amazing Copy
JULY 15, 2014
Maybe not to a sale, but to a test drive or a free demo. For more conversion copywriting tips, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign.
The Marketer’s Guide to Producing Product Videos
AUGUST 9, 2016
Unlike a screencast or a demo, which often provide step-by-step walkthroughs, a product video’s goal is to create a deeper connection with an audience through story or narrative, and to show viewers the value of a product instead of telling them about it. I’m a girl on the go.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
For each group (which can emulate Google ad groups), I show a sample actual search query, and a modified broad match (denoted by a plus sign) that is the keyword format included in my ad groups. Offer: Trials, Demos.
10 things you need to know NOW about OmniChannel Marketing
grow - Practical Marketing Solutions
SEPTEMBER 2, 2014
Take a look at this: (Click here if you can’t see the IKEA Augmented Reality demo ). This is what the ad agency had proposed: Sunday newspaper coupon flyers, in-store displays, television ads, and in-store sampling.
A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
I have found a treasure trove of competitive information in otherwise hidden support pages that gave me full access to online documentation, product demos, and discussion threads showing what users complain about. Youtube can be a good source of information to catch product demos and reviews.
5 Event Planning Tips…Even If You’re Not An Event Planner
JUNE 6, 2011
Running a demo for analysts or prospects? Luckily, Best Events Catering have sample downloads for you. A more detailed, elaborate invite for a dinner event is appropriate, but you may want to be more simple and straight to the point if you’re presenting a demo. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help.
ABM Is the Greatest Thing Since Sliced Bread!
APRIL 13, 2016
But Norris added that a demo of LeanData Clarity , which allows businesses to launch campaigns into targeted accounts, allowed him to “see there is actually a different way of thinking and some concrete tactics for doing a totally different sort of marketing.”.