Free trial vs. demo: What’s more effective in B2B SaaS ads?
Martech
SEPTEMBER 5, 2024
Demos: See the software in action, usually with a product specialist and a seller present. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. For now, most of Obility’s clients remain focused on demos and sales-focused strategies. The ads offered either a free trial or a demo.
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