Expert insights. Personalized for you.
You might think you’re familiar with the most efficient ways to increase demos on less budget. Here’s what happened: Our website had never been optimized to convert leads or demo requests. Our demo results were inconsistent month to month. MORE
My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here: https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958. MORE
We’ve recently enhanced our appointment scheduler to make it easier for SaaS companies performing demos to manage bookings with multiple people. Now, you can add multiple people’s calendars to a single appointment booker, such as to your demo request page. You can assign the demo: Based on priority, choosing the highest priority calendar available. Based on round-robin assignment so that the team shares demo requests. MORE
With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. MORE
For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad. We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.”. Great, what’s your close rate on demos?” MORE
So why doesn’t anyone want a demo? “It’s A lot of companies struggle to get prospects to show up to sales demos. It’s time to ditch the product demo. Effective salespeople are focused instead on solution sales : A thoughtful sales demo process that addresses issues specific to the customer. The modern sales software demo is value-based, and focused on use cases that address the prospect’s unique and specific problems. Before the sales demo: Do your homework. MORE
The post Most Viewed Video Ads: Product Demos Never Looked So Good appeared first on AcuityAds Inc. We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! MORE
Contact and demo request forms are two of marketers’ best performing lead generation assets, but a large percentage of the submissions are junk leads—looking for support or general info, but not necessarily ready to buy. However, marketers can optimize their demo request process to sift out leads displaying buying intent from the rest of the pack simply showing interest. The post How to Use Demo Requests to Qualify Leads appeared first on SnapApp. MORE
The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. The event, hosted by B2B Marketing, was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. Since the event, I […]. MORE
How to Make Demo Videos That Drive Pipeline and Revenue. Learn some of the secrets to recording captivating demo videos to speed up buying cycles and save you time. The post B2B Reads: Demo Videos, Dysfunction Tax, and Work-at-Home Marketers appeared first on Heinz Marketing. MORE
Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app. Yesterday we got a chance to do just that and won the Demo Jam event by showcasing how our HG Data for Salesforce app can be used to convert and close opportunities faster. Watch the Demo Jam Below to See the Demo for Yourself. The post HG Data Wins Salesforce Demo Jam Competition appeared first on HG Data. MORE
e-Spirit wins the Salesforce Demo Jam by transforming product pages into shoppable, experience-driven commerce MORE
Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. It’s easy to understand the appeal that demo offers provide. Secondly, what sales rep doesn’t like demo leads? A demo request is almost always a Sales Accepted Lead (SAL). MORE
Learn how to identify, understand, and REACH your ideal customers or prospects with Versium REACH for B2B. MORE
This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of time and ask them during the main event. Demos are full of useful information, but do you know what else they are? Questions play a huge role in demos. MORE
The post Demo of Bionic + Ad-ID Integration first appeared on Bionic Advertising Systems. This video demonstrates the simple, yet powerful integration between Ad-ID and Bionic media planning software. MORE
More compelling, accessible product demos. Most tech companies do online demos now. The post 2021 Hot Topics: Digital Selling, Product Demos and More appeared first on Biznology. Welcome to 2021! MORE
This includes a thoughtful demo process that addresses specific concerns that the customer has. Asking questions at the beginning of the sales demos can be as, if not more, important than sales demos itself. The post 6 Tips for Sales Demos appeared first on Blog Visitor Queue MORE
That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. Field marketers often fall into the same trap with their product demos that all other areas of marketing struggle with—focusing too much on the product. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs. MORE
The post Demo: Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales appeared first on Ledgeview Partners. Are you ready to compare two of the world’s leading CRM solutions back to back with our team? MORE
The post 5 Best Software for Scheduling Sales Demos appeared first on Blog Visitor Queue. Meetings and appointments are essential for any growing business. Sales teams need to maximize their time scheduled appointments so they can focus on speaking to prospects. MORE
Demo Resources Videos MORE
So why doesn’t anyone want a demo? “It’s A lot of companies struggle to get prospects to show up to sales demos. It’s time to ditch the product demo. The modern sales software demo is value-based and focused on use cases that address the prospect’s unique and specific problems. MORE
For many organizations, demo requests are an easy way to identify sales qualified leads and begin developing a more personal relationship with prospects. The way your website is built and optimized makes or breaks your ability to convert visitors to demo requests. MORE
We brainstormed ideas on how to address this and created an automation that lets us book 20+ demos monthly without doing anything at all. Considering that these demos are converting to trial at ~30% and our average customer Lifetime Value, this campaign generates ~$21k of projected revenue each month. We think it’s a great result for a fully automated campaign - besides the demo calls - and you can easily replicate this for your business. MORE
That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. MORE
This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Be sure to ask this question during your next demo so you will know if the company is the right choice for you. Request a Demo! MORE
Product demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs. A stellar product demo can quickly lead to a closed deal. But, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere. Demo the product at the right time. MORE
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. MORE
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. MORE
Why App Demos Should Be More Interactive. Thankfully, interactive app demos to show off your product’s features is a powerful tool that keeps people engaged and helps educate. What Are App Demos? App demos are the medium most software companies use to educate prospective, new and existing users about how to best use the features of the application. Many people use the terms app demos and demo apps interchangeably but the differences are much deeper than semantics. MORE
How many times have you run an awesome demo that didn’t close? Today, I’m going to show you how to run demos that convert into closed deals. We’ll talk about the five stages of a good demo, and what to do and not to do, at each stage. Step 1: Set an agenda for the demo. tive Sales Demo. It’s still not the demo yet! Step 4: Demo your product. Keep the demo short. PRO TIP : DON’T demo your whole product. MORE
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Sell the demo, not the product. Nothing, in other words, that might convince me that the demo is worth my valuable time. MORE
Demo Related Topics 
Ledgeview Partners
OCTOBER 6, 2020
The post Demo: Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales appeared first on Ledgeview Partners. Are you ready to compare two of the world’s leading CRM solutions back to back with our team?
Zoominfo
MAY 1, 2020
So why doesn’t anyone want a demo? “It’s A lot of companies struggle to get prospects to show up to sales demos. It’s time to ditch the product demo. The modern sales software demo is value-based and focused on use cases that address the prospect’s unique and specific problems.
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This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.
DiscoverOrg Sales
MAY 29, 2019
So why doesn’t anyone want a demo? “It’s A lot of companies struggle to get prospects to show up to sales demos. It’s time to ditch the product demo. Effective salespeople are focused instead on solution sales : A thoughtful sales demo process that addresses issues specific to the customer. The modern sales software demo is value-based, and focused on use cases that address the prospect’s unique and specific problems. Before the sales demo: Do your homework.
Visitor Queue
OCTOBER 5, 2020
This includes a thoughtful demo process that addresses specific concerns that the customer has. Asking questions at the beginning of the sales demos can be as, if not more, important than sales demos itself. The post 6 Tips for Sales Demos appeared first on Blog Visitor Queue
The Effective Marketer
NOVEMBER 30, 2016
My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here: https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958.
Visitor Queue
MAY 4, 2020
The post 5 Best Software for Scheduling Sales Demos appeared first on Blog Visitor Queue. Meetings and appointments are essential for any growing business. Sales teams need to maximize their time scheduled appointments so they can focus on speaking to prospects.
Sales Lead Insights
JUNE 14, 2018
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […].
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Sales Lead Insights
JUNE 14, 2018
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […].
Vidyard
MARCH 4, 2020
That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6.
DiscoverOrg Sales
OCTOBER 10, 2018
How many times have you run an awesome demo that didn’t close? Today, I’m going to show you how to run demos that convert into closed deals. We’ll talk about the five stages of a good demo, and what to do and not to do, at each stage. Step 1: Set an agenda for the demo. tive Sales Demo. It’s still not the demo yet! Step 4: Demo your product. Keep the demo short. PRO TIP : DON’T demo your whole product.
Bionic
OCTOBER 2, 2020
The post Demo of Bionic + Ad-ID Integration first appeared on Bionic Advertising Systems. This video demonstrates the simple, yet powerful integration between Ad-ID and Bionic media planning software.
Lead Liaison
OCTOBER 6, 2016
This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of time and ask them during the main event. Demos are full of useful information, but do you know what else they are? Questions play a huge role in demos.
SmartBug Media
JULY 24, 2020
For many organizations, demo requests are an easy way to identify sales qualified leads and begin developing a more personal relationship with prospects. The way your website is built and optimized makes or breaks your ability to convert visitors to demo requests.
Versium
OCTOBER 20, 2020
Learn how to identify, understand, and REACH your ideal customers or prospects with Versium REACH for B2B.
Lead Liaison
NOVEMBER 1, 2016
This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Be sure to ask this question during your next demo so you will know if the company is the right choice for you. Request a Demo!
Outgrow
DECEMBER 26, 2019
Why App Demos Should Be More Interactive. Thankfully, interactive app demos to show off your product’s features is a powerful tool that keeps people engaged and helps educate. What Are App Demos? App demos are the medium most software companies use to educate prospective, new and existing users about how to best use the features of the application. Many people use the terms app demos and demo apps interchangeably but the differences are much deeper than semantics.
Marketing Insider Group
AUGUST 15, 2016
The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. The event, hosted by B2B Marketing, was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. Since the event, I […].
Heinz Marketing
MARCH 14, 2020
How to Make Demo Videos That Drive Pipeline and Revenue. Learn some of the secrets to recording captivating demo videos to speed up buying cycles and save you time. The post B2B Reads: Demo Videos, Dysfunction Tax, and Work-at-Home Marketers appeared first on Heinz Marketing.
Aberdeen HCM Essentials
JULY 8, 2019
That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. Field marketers often fall into the same trap with their product demos that all other areas of marketing struggle with—focusing too much on the product. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.
The Point
SEPTEMBER 24, 2012
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Sell the demo, not the product. Nothing, in other words, that might convince me that the demo is worth my valuable time.
Albacross
SEPTEMBER 3, 2019
We brainstormed ideas on how to address this and created an automation that lets us book 20+ demos monthly without doing anything at all. Considering that these demos are converting to trial at ~30% and our average customer Lifetime Value, this campaign generates ~$21k of projected revenue each month. We think it’s a great result for a fully automated campaign - besides the demo calls - and you can easily replicate this for your business.
ActiveDEMAND
AUGUST 20, 2019
We’ve recently enhanced our appointment scheduler to make it easier for SaaS companies performing demos to manage bookings with multiple people. Now, you can add multiple people’s calendars to a single appointment booker, such as to your demo request page. You can assign the demo: Based on priority, choosing the highest priority calendar available. Based on round-robin assignment so that the team shares demo requests.
Hubspot
JUNE 12, 2019
With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”.
The Point
JUNE 10, 2013
Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. It’s easy to understand the appeal that demo offers provide. Secondly, what sales rep doesn’t like demo leads? A demo request is almost always a Sales Accepted Lead (SAL).
HG Data
APRIL 20, 2018
Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app. Yesterday we got a chance to do just that and won the Demo Jam event by showcasing how our HG Data for Salesforce app can be used to convert and close opportunities faster. Watch the Demo Jam Below to See the Demo for Yourself. The post HG Data Wins Salesforce Demo Jam Competition appeared first on HG Data.
AcuityAds
NOVEMBER 13, 2019
The post Most Viewed Video Ads: Product Demos Never Looked So Good appeared first on AcuityAds Inc. We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away!
E-Spirit
SEPTEMBER 26, 2018
e-Spirit wins the Salesforce Demo Jam by transforming product pages into shoppable, experience-driven commerce
Metadata
MAY 15, 2020
You might think you’re familiar with the most efficient ways to increase demos on less budget. Here’s what happened: Our website had never been optimized to convert leads or demo requests. Our demo results were inconsistent month to month.
SnapApp
SEPTEMBER 17, 2019
Contact and demo request forms are two of marketers’ best performing lead generation assets, but a large percentage of the submissions are junk leads—looking for support or general info, but not necessarily ready to buy. However, marketers can optimize their demo request process to sift out leads displaying buying intent from the rest of the pack simply showing interest. The post How to Use Demo Requests to Qualify Leads appeared first on SnapApp.
Square 2 Marketing
MAY 21, 2020
For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad. We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.”. Great, what’s your close rate on demos?”
Zoominfo
JULY 23, 2018
Product demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs. A stellar product demo can quickly lead to a closed deal. But, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere. Demo the product at the right time.
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