INDUSTRY INSIGHTS YOUR PEERS ARE READING
My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here: https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958. MORE
I’ve listened in on a lot of sales demos. What I uncovered was an entire methodology that hasn’t necessarily been written about -- that of a proactive, interactive demo. Here are some pro tips I came away with for delivering demos that will wow your prospects. MORE
The post 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo appeared first on Kapost Content Marketing Blog. “Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” ” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ? MORE
Then, they ask if I have time for a 30-minute demo. In response to this segment of the speech, one of the attendees (who is in sales) emailed me and asked, “ What would your suggestion be on how we fill top of the funnel (tofu) if we do not suggest a demo? MORE
In October 2010, I got the news that no healthy 24 year old wants to hear: I was diagnosed with Stage 4 Hodgkin's Lymphoma Nodular Sclerosis. To put it in simply: I had cancer. The doctor found a tennis ball sized mass in the corner of my chest that left no room for misinterpretation. MORE
The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. MORE
Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app. Watch the Demo Jam Below to See the Demo for Yourself. MORE
” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. You can use this same principle in your demos to great effect. MORE
Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. MORE
Some of my colleagues have written excellent guides on how to get started but I’d like to focus this post on the product demo, which is a critical part of any evaluation of technology. For the demo, think of your situation today. MORE
Demo HPI OpenContent Management SuiteOne feature that many clients ask for is the ability to drag and drop email messages directly from Outlook to OpenContent Management Suite in order to upload the email and any attachments to the ECM repository. MORE
Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. When you have a virtual product, it’s much easier to do online demos or walk-throughs for clients because the product itself is online, so users can actually experience it in real time, instead of imagining what it’s like physically (like you would for a virtual tour of an office building, for example). This makes setting up live demos easy and painless on both ends. MORE
Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . While it’s nice to see a mass of responses to a demo or free trial offer, the hope is that those responders turn into real revenue. I know way too much about Curious George. MORE
This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Questions play a huge role in demos. Request a Demo! MORE
I’ve sat in on many webinars and on-demand demo s. This applies to software demos. I’ve seen many demos that have tried to show me how easy it is to use the interface without showing me interesting data or other examples to use it on. MORE
Create authentic AR and VR experiences that are relevant to real-world B2B environments. MORE
When leads come in from a web form, the demo and the deal should be a slam dunk, right? Revive demo no-shows. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. MORE
Register for this month’s Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you can use HG Data Technographics in Salesforce to improve your sales and marketing outreach. What is a Demo Jam? MORE
Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. When you deliver your demo, pause early and often. MORE
What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Therefore, don't just stick the video under a section called "demo" on your website. MORE
Pipeline Development Video 3rd party integration API connector CRM demo NetLine Portal Salesforce video MORE
A carefully crafted demo video can speed up the sales cycle, save your sales engineering team hours, and help weed out unqualified leads–inevitably giving your sales pipeline better velocity and improved accuracy. Are you already using a video-first approach when it comes to demos? MORE
This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. MORE
Needless to say, when our marketing team approached me to participate in Salesforce’s “ Apps and More ” Demo Jam I was ecstatic. Salesforce Demo Jams are product demo competitions where four to six vendors get to demonstrate their product live for three minutes. MORE
Kaon President and CEO Gavin Finn and CTO and Founder Joshua Smith provided demos of the industry-leading Kaon AR® and Kaon VR® for the enterprise. To see what attendees experienced during the Kaon VR® demo, check out this video from Dell EMC at Cisco Live. Click here to schedule a demo! MORE
Some of these explanations will be right for video, such as answers to frequently asked questions, customer use-cases, and product feature demos. MORE
This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” MORE
In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud. MORE
Product demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs. MORE
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. MORE
It’s also a great symbol for what your website’s demo video should be. A great demo video is the front door of your website. At Bizible, we recently created a demo video and learned a lot in the process. When Do You Need To Update Your Demo Video? MORE
As a sales consultant, help your reps and be bold—think differently—and try sleeping through a demo. Not every customer needs a full-fledged demo. While your customer watches your pre-recorded custom demo, you could be anywhere, like focusing on more important demos. Which begs the question, if this works (it does), then why do we give everyone big, full-length demos anyway? And here are a few ways to use it: 4 types of micro-demo video content. MORE
From there they provided case studies, webinars, and other content that is all related to the prospect’s specific IT project–and move them forward to having a sales conversation and demo. MORE
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. MORE
How many times have you run an awesome demo that didn’t close? Today, I’m going to show you how to run demos that convert into closed deals. We’ll talk about the five stages of a good demo, and what to do and not to do, at each stage. tive Sales Demo. MORE
Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie&# has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo&# is a critical step. MORE
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Treat the demo like an event. MORE
Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. MORE
Alfresco Amazon Demo Documentum Hadoop Insurance Policy and Claim Analytics OpenContent Case MORE
Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. MORE
Demo Related Topics DiscoverOrg
OCTOBER 10, 2018
How many times have you run an awesome demo that didn’t close? Today, I’m going to show you how to run demos that convert into closed deals. We’ll talk about the five stages of a good demo, and what to do and not to do, at each stage. tive Sales Demo.
Sales Lead Insights
JUNE 14, 2018
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […].
The Effective Marketer
NOVEMBER 30, 2016
My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here: https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958.
Sales Lead Insights
JUNE 14, 2018
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […].
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Register now for an upcoming live demo from Genesys, where they will focus on the functionality and questions that matter to you. Each demo is 20 minutes with live Q and A. All cloud contact centers are not created equal.
Lead Liaison
OCTOBER 6, 2016
This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Questions play a huge role in demos. Request a Demo!
Lead Liaison
NOVEMBER 1, 2016
This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?”
Marketing Insider Group
AUGUST 15, 2016
The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.
The Point
JUNE 10, 2013
Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious.
HG Data
APRIL 20, 2018
Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app. Watch the Demo Jam Below to See the Demo for Yourself.
Kaon
MARCH 1, 2017
Create authentic AR and VR experiences that are relevant to real-world B2B environments.
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explaining or move straight to a demo. demo, focus on the big picture. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.
The Point
SEPTEMBER 24, 2012
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Treat the demo like an event.
Kaon
AUGUST 9, 2017
Kaon President and CEO Gavin Finn and CTO and Founder Joshua Smith provided demos of the industry-leading Kaon AR® and Kaon VR® for the enterprise. To see what attendees experienced during the Kaon VR® demo, check out this video from Dell EMC at Cisco Live. Click here to schedule a demo!
bizible
JULY 14, 2016
It’s also a great symbol for what your website’s demo video should be. A great demo video is the front door of your website. At Bizible, we recently created a demo video and learned a lot in the process. When Do You Need To Update Your Demo Video?
HG Data
JULY 22, 2018
Needless to say, when our marketing team approached me to participate in Salesforce’s “ Apps and More ” Demo Jam I was ecstatic. Salesforce Demo Jams are product demo competitions where four to six vendors get to demonstrate their product live for three minutes.
Zoominfo
JULY 23, 2018
Product demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs.
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to demo / MQL; MQL to opportunity; and opportunity to sale. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.
Vidyard
SEPTEMBER 25, 2015
This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video.
Vidyard
JUNE 21, 2018
A carefully crafted demo video can speed up the sales cycle, save your sales engineering team hours, and help weed out unqualified leads–inevitably giving your sales pipeline better velocity and improved accuracy. Are you already using a video-first approach when it comes to demos?
HG Data
APRIL 11, 2018
Register for this month’s Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you can use HG Data Technographics in Salesforce to improve your sales and marketing outreach. What is a Demo Jam?
Hubspot
SEPTEMBER 12, 2013
I’ve listened in on a lot of sales demos. What I uncovered was an entire methodology that hasn’t necessarily been written about -- that of a proactive, interactive demo. Here are some pro tips I came away with for delivering demos that will wow your prospects.
Outreach
MAY 11, 2018
In October 2010, I got the news that no healthy 24 year old wants to hear: I was diagnosed with Stage 4 Hodgkin's Lymphoma Nodular Sclerosis. To put it in simply: I had cancer. The doctor found a tennis ball sized mass in the corner of my chest that left no room for misinterpretation.
Modern B2B Marketing
MAY 9, 2016
Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. When you deliver your demo, pause early and often.
DiscoverOrg
JULY 3, 2018
When leads come in from a web form, the demo and the deal should be a slam dunk, right? Revive demo no-shows. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo.
Vidyard
NOVEMBER 6, 2017
As a sales consultant, help your reps and be bold—think differently—and try sleeping through a demo. Not every customer needs a full-fledged demo. While your customer watches your pre-recorded custom demo, you could be anywhere, like focusing on more important demos. Which begs the question, if this works (it does), then why do we give everyone big, full-length demos anyway? And here are a few ways to use it: 4 types of micro-demo video content.
KoMarketing Associates
JULY 12, 2018
Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. When you have a virtual product, it’s much easier to do online demos or walk-throughs for clients because the product itself is online, so users can actually experience it in real time, instead of imagining what it’s like physically (like you would for a virtual tour of an office building, for example). This makes setting up live demos easy and painless on both ends.
Modern B2B Marketing
APRIL 27, 2017
Some of my colleagues have written excellent guides on how to get started but I’d like to focus this post on the product demo, which is a critical part of any evaluation of technology. For the demo, think of your situation today.
Biznology
JUNE 30, 2017
I’ve sat in on many webinars and on-demand demo s. This applies to software demos. I’ve seen many demos that have tried to show me how easy it is to use the interface without showing me interesting data or other examples to use it on.
Vidyard
DECEMBER 23, 2015
In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud.
Modern B2B Marketing
AUGUST 24, 2011
Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie&# has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo&# is a critical step.
Webbiquity
JANUARY 3, 2017
Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox.
Kapost
OCTOBER 28, 2016
The post 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo appeared first on Kapost Content Marketing Blog. “Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” ” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ?
Bulldog Solutions
JUNE 20, 2016
Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . While it’s nice to see a mass of responses to a demo or free trial offer, the hope is that those responders turn into real revenue. I know way too much about Curious George.
Modern B2B Marketing
DECEMBER 29, 2015
” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. You can use this same principle in your demos to great effect.
Anything Goes Marketing
JULY 23, 2006
What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Therefore, don't just stick the video under a section called "demo" on your website.
Technology Services Group
OCTOBER 16, 2018
Alfresco Amazon Demo Documentum Hadoop Insurance Policy and Claim Analytics OpenContent Case
Biznology
SEPTEMBER 6, 2017
Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.
NetLine
OCTOBER 17, 2018
Pipeline Development Video 3rd party integration API connector CRM demo NetLine Portal Salesforce video
Biznology
DECEMBER 11, 2017
On its own, animation isn’t well-suited to documentary-style videos: testimonials, use cases, product demos, and the like. Animation and technology explainers.
Biznology
NOVEMBER 3, 2016
From there they provided case studies, webinars, and other content that is all related to the prospect’s specific IT project–and move them forward to having a sales conversation and demo.
Biznology
MAY 8, 2017
Some of these explanations will be right for video, such as answers to frequently asked questions, customer use-cases, and product feature demos.
Technology Services Group
MAY 16, 2018
Demo HPI OpenContent Management SuiteOne feature that many clients ask for is the ability to drag and drop email messages directly from Outlook to OpenContent Management Suite in order to upload the email and any attachments to the ECM repository.
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