As well as speakers and panels, we’ll be featuring some demos by some amazing tech companies. Incredible demos at Disrupt London, Dec 5-6 appeared first on Opentopic. TechCrunch Disrupt in London is on December 5-6. Grab tickets here. The first will be by Boston Dynamics. Yes, folks, delegates to Disrupt London will get to see one of those amazing BD robots up close and personal, almost literally in the flesh (if. The post Autonomous robots and game-playing A.I. MORE

My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here: https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958. MORE

I’ve listened in on a lot of sales demos. What I uncovered was an entire methodology that hasn’t necessarily been written about -- that of a proactive, interactive demo. Here are some pro tips I came away with for delivering demos that will wow your prospects. MORE

The post 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo appeared first on Kapost Content Marketing Blog. “Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” ” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ? MORE

Then, they ask if I have time for a 30-minute demo. In response to this segment of the speech, one of the attendees (who is in sales) emailed me and asked, “ What would your suggestion be on how we fill top of the funnel (tofu) if we do not suggest a demo? MORE

Get a free demo today by clicking the button below! REQUEST A FREE DEMO. This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. MORE

Prospects in the middle of the funnel are interested in your product, but may not be ready to commit to a demo with a sales representative. Many B2B companies opt to retarget visitors with either brand messages or a demo request. Demo ad campaign. Direct mail demo campaign*. MORE

If you can’t thoroughly demo your product, you’ll die on the vine. Great sales managers are great coaches. MORE

a white paper download, a demo request) can help uncover hot leads that might otherwise be missed, or at the very least can help sales prioritize which leads merit being called first. MORE

The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. MORE

Get a free demo today by clicking the button below! REQUEST A FREE DEMO. We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. 90% of the world’s content was generated in the last two years alone! MORE

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. MORE

” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. You can use this same principle in your demos to great effect. MORE

Get a free demo today by clicking the button below! REQUEST A FREE DEMO. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. MORE

Wouldn’t it be great if you could give everyone a demo of your product or service? “Product use” emails or “product demo” emails are some of the most effective ways to teach people about the products and services you offer. MORE

The key here, and how we set this campaign apart from a brand awareness campaign, was that in order to receive the actual amount listed on the gift card, the contact had to complete a demo with our team before Jan. Delivered to Demo Scheduled Rate: 9.9%. MORE

This is reinforced by another headline from the report: “Live Demo Offers Produce the Highest Quality Leads.” Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels. MORE

No matter what you’re selling – a white paper, a Webinar, a demo, a free trial, or 25% off your latest software – there are certain rules that disciples (ahem) of good B2B email marketing should always follow. Email copywriting is more than simply an exercise in brevity. MORE

Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. MORE

Some of my colleagues have written excellent guides on how to get started but I’d like to focus this post on the product demo, which is a critical part of any evaluation of technology. For the demo, think of your situation today. MORE

Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . While it’s nice to see a mass of responses to a demo or free trial offer, the hope is that those responders turn into real revenue. I know way too much about Curious George. MORE

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Questions play a huge role in demos. Request a Demo! MORE

Create authentic AR and VR experiences that are relevant to real-world B2B environments. MORE

Creating a great demo, or explanation, video. ” An explanation or demo doesn’t need to go viral or get passed around — most of the views it will receive will come from your company’s own website or marketing. MORE

If you market your webinar as a product demo, fine; the people who sign up will know what to expect. In all other situations, webinars should not be a demo of your product. Learn more at Whizzkers.com, or check our online demo at whizzkers.com.demo.”. MORE

Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. When you deliver your demo, pause early and often. MORE

What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Therefore, don't just stick the video under a section called "demo" on your website. MORE

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. MORE

Some videos, like those created specifically for social campaigns will be early-stage content that require higher-production assets; whereas others, like product demos that are targeting leads closer to purchase can get by with lower production value. MORE

Brand it nicely, so they know it’s from you -- and ask them to take a specific action (email, phone call, demo, etc.) Opportunity-stage, pre-demo email workflows. Post-opportunity marketing outreach can be a powerful tool to keep leads and accounts engaged through the demo process. MORE

Some of these explanations will be right for video, such as answers to frequently asked questions, customer use-cases, and product feature demos. MORE

For instance, it may be better to offer to answer people’s questions and address their problems rather than to just keep urging them to “schedule a demo.”. Click here to talk to a specialist” might get you more business than pushing demos. MORE

In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud. MORE

This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” MORE

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.]. MORE

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. If you expand your SEM offer strategy to include early-stage content, yes – you’ll generate a mix of leads and not just highly qualified demo-ready prospects – but, if you have the right nurture strategy in place, you’ll end up with many more qualified leads, and a greater ROI, in the long run. MORE

It’s also a great symbol for what your website’s demo video should be. A great demo video is the front door of your website. At Bizible, we recently created a demo video and learned a lot in the process. When Do You Need To Update Your Demo Video? MORE

From there they provided case studies, webinars, and other content that is all related to the prospect’s specific IT project–and move them forward to having a sales conversation and demo. MORE

They only had one full-scale demo built out to take to shows. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around. A 3D demo alternative is not just a solution for IT solution providers. MORE

Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie&# has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo&# is a critical step. MORE

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Treat the demo like an event. MORE

Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. MORE

REQUEST A FREE DEMO. Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. MORE