No I Do Not Want To See Your Demo

ANNUITAS

Then, they ask if I have time for a 30-minute demo. In response to this segment of the speech, one of the attendees (who is in sales) emailed me and asked, “ What would your suggestion be on how we fill top of the funnel (tofu) if we do not suggest a demo?

No, I Do Not Want To See Your Demo

B2B Marketing Insider

The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.

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Does a Demo Ever Make Sense as a Demand Generation Offer?

The Point

Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious.

Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017

Kaon

Create authentic AR and VR experiences that are relevant to real-world B2B environments.

Being Prepared in a Marketing Automation Demo

Lead Liaison

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Questions play a huge role in demos. Request a Demo!

5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos

Vidyard

In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud.

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Being Prepared in a Marketing Automation Demo: Finding a Partner

Lead Liaison

This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?”

How To Create A Winning Demo Video For Your B2B Website

bizible

It’s also a great symbol for what your website’s demo video should be. A great demo video is the front door of your website. At Bizible, we recently created a demo video and learned a lot in the process. When Do You Need To Update Your Demo Video?

It’s Show Time! 6 Sales Demo Tips from Stage Performers

Modern B2B Marketing

” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. You can use this same principle in your demos to great effect.

5 Insider Tips to Get a Demo That’s Actually Useful

Modern B2B Marketing

Some of my colleagues have written excellent guides on how to get started but I’d like to focus this post on the product demo, which is a critical part of any evaluation of technology. For the demo, think of your situation today.

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How to Deliver the Perfect Sales Demo

Hubspot

I’ve listened in on a lot of sales demos. What I uncovered was an entire methodology that hasn’t necessarily been written about -- that of a proactive, interactive demo. Here are some pro tips I came away with for delivering demos that will wow your prospects.

Autonomous robots and game-playing A.I. — Incredible demos at Disrupt London, Dec 5-6

Opentopic

As well as speakers and panels, we’ll be featuring some demos by some amazing tech companies. Incredible demos at Disrupt London, Dec 5-6 appeared first on Opentopic. TechCrunch Disrupt in London is on December 5-6. Grab tickets here. The first will be by Boston Dynamics. Yes, folks, delegates to Disrupt London will get to see one of those amazing BD robots up close and personal, almost literally in the flesh (if. The post Autonomous robots and game-playing A.I.

The Marketing Genius of Curious George: How Demos Impact Your Business

Bulldog Solutions

Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . While it’s nice to see a mass of responses to a demo or free trial offer, the hope is that those responders turn into real revenue. I know way too much about Curious George.

The Six Best Screen Capture Tools

Webbiquity

Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox.

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4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo

Kapost

The post 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo appeared first on Kapost Content Marketing Blog. “Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” ” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ?

The Zen of an Awesome Demo Video

Vertical Response

Creating a great demo, or explanation, video. ” An explanation or demo doesn’t need to go viral or get passed around — most of the views it will receive will come from your company’s own website or marketing.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

From there they provided case studies, webinars, and other content that is all related to the prospect’s specific IT project–and move them forward to having a sales conversation and demo.

Show ‘em What You’ve Got – Send These Demo Emails Today

Vertical Response

Wouldn’t it be great if you could give everyone a demo of your product or service? “Product use” emails or “product demo” emails are some of the most effective ways to teach people about the products and services you offer.

Do you need different kinds of video for sales enablement?

Biznology

Some of these explanations will be right for video, such as answers to frequently asked questions, customer use-cases, and product feature demos.

The 10 Best Sales One-Liners of all Time

Sales Intelligence View

If you can’t thoroughly demo your product, you’ll die on the vine. Great sales managers are great coaches.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Prospects in the middle of the funnel are interested in your product, but may not be ready to commit to a demo with a sales representative. Many B2B companies opt to retarget visitors with either brand messages or a demo request. Demo ad campaign. Direct mail demo campaign*.

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If It’s Truly Easy-To-Use, Let Sales Do the Demo

Modern B2B Marketing

Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie&# has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo&# is a critical step.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

Brand it nicely, so they know it’s from you -- and ask them to take a specific action (email, phone call, demo, etc.) Opportunity-stage, pre-demo email workflows. Post-opportunity marketing outreach can be a powerful tool to keep leads and accounts engaged through the demo process.

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The Content Marketing Debate: More (Better) Is Definitely More

B2B Marketing Insider

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained.

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

The key here, and how we set this campaign apart from a brand awareness campaign, was that in order to receive the actual amount listed on the gift card, the contact had to complete a demo with our team before Jan. Delivered to Demo Scheduled Rate: 9.9%.

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Spice up your emails - Link to your video demos

Anything Goes Marketing

What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Therefore, don't just stick the video under a section called "demo" on your website.

How to Add a Personal Touch to Your Marketing Automation

Act-On

For instance, it may be better to offer to answer people’s questions and address their problems rather than to just keep urging them to “schedule a demo.”. Click here to talk to a specialist” might get you more business than pushing demos.

Infographic: 10 Commandments of Email Copywriting

The Point

No matter what you’re selling – a white paper, a Webinar, a demo, a free trial, or 25% off your latest software – there are certain rules that disciples (ahem) of good B2B email marketing should always follow. Email copywriting is more than simply an exercise in brevity.

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Infographic: Influencer Marketing Survey

Onalytica B2B

Get a free demo today by clicking the button below! REQUEST A FREE DEMO. This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.

3 Reasons Why Your Webinars Suck

Act-On

If you market your webinar as a product demo, fine; the people who sign up will know what to expect. In all other situations, webinars should not be a demo of your product. Learn more at Whizzkers.com, or check our online demo at whizzkers.com.demo.”.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

This is reinforced by another headline from the report: “Live Demo Offers Produce the Highest Quality Leads.” Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels.

Demo Quantifies Opportunity. Psycho Makes the Sale.

Proteus B2B Marketing Blog

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.].

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

Some videos, like those created specifically for social campaigns will be early-stage content that require higher-production assets; whereas others, like product demos that are targeting leads closer to purchase can get by with lower production value.

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Kaon 3D Provides More Flexibility for Cisco

Kaon

They only had one full-scale demo built out to take to shows. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around. A 3D demo alternative is not just a solution for IT solution providers.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

a white paper download, a demo request) can help uncover hot leads that might otherwise be missed, or at the very least can help sales prioritize which leads merit being called first.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

Get a free demo today by clicking the button below! REQUEST A FREE DEMO. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs.

Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. If you expand your SEM offer strategy to include early-stage content, yes – you’ll generate a mix of leads and not just highly qualified demo-ready prospects – but, if you have the right nurture strategy in place, you’ll end up with many more qualified leads, and a greater ROI, in the long run.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

REQUEST A FREE DEMO. Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016.

Cloud: Top 100 Influencers & Brands

Onalytica B2B

Get a free demo today by clicking the button below! REQUEST A FREE DEMO. We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. 90% of the world’s content was generated in the last two years alone!

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