The 7 Deadly Sins of Product Demos

The Effective Marketer

My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here:


HG Data Wins Salesforce Demo Jam Competition

HG Data

Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app. Watch the Demo Jam Below to See the Demo for Yourself.


No I Do Not Want To See Your Demo


Then, they ask if I have time for a 30-minute demo. In response to this segment of the speech, one of the attendees (who is in sales) emailed me and asked, “ What would your suggestion be on how we fill top of the funnel (tofu) if we do not suggest a demo?


Being Prepared in a Marketing Automation Demo

Lead Liaison

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Questions play a huge role in demos. Request a Demo!


No, I Do Not Want To See Your Demo

Marketing Insider Group

The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.


Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017


Create authentic AR and VR experiences that are relevant to real-world B2B environments.


Kaon Demos Augmented Reality and Virtual Reality at VRARA Boston Event


Kaon President and CEO Gavin Finn and CTO and Founder Joshua Smith provided demos of the industry-leading Kaon AR® and Kaon VR® for the enterprise. To see what attendees experienced during the Kaon VR® demo, check out this video from Dell EMC at Cisco Live. Click here to schedule a demo!


5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos


In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud.


3 Crucial Tips for Promoting Live Product Demos

The Point

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Treat the demo like an event.


See How Technographics Can Help You Close and Convert Faster in 3-Minute Live Demo?

HG Data

Register for this month’s Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you can use HG Data Technographics in Salesforce to improve your sales and marketing outreach. What is a Demo Jam?


How To Create A Winning Demo Video For Your B2B Website


It’s also a great symbol for what your website’s demo video should be. A great demo video is the front door of your website. At Bizible, we recently created a demo video and learned a lot in the process. When Do You Need To Update Your Demo Video?


10 Secrets to Delivering a Great Product Demo

Modern B2B Marketing

Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. When you deliver your demo, pause early and often.


From Chemo to Demo: How My Stage 4 Cancer Diagnosis Helped Me Become a Better, Stronger Salesperson


In October 2010, I got the news that no healthy 24 year old wants to hear: I was diagnosed with Stage 4 Hodgkin's Lymphoma Nodular Sclerosis. To put it in simply: I had cancer. The doctor found a tennis ball sized mass in the corner of my chest that left no room for misinterpretation.


How to Deliver the Perfect Sales Demo


I’ve listened in on a lot of sales demos. What I uncovered was an entire methodology that hasn’t necessarily been written about -- that of a proactive, interactive demo. Here are some pro tips I came away with for delivering demos that will wow your prospects.


5 Insider Tips to Get a Demo That’s Actually Useful

Modern B2B Marketing

Some of my colleagues have written excellent guides on how to get started but I’d like to focus this post on the product demo, which is a critical part of any evaluation of technology. For the demo, think of your situation today.


Autonomous robots and game-playing A.I. — Incredible demos at Disrupt London, Dec 5-6


As well as speakers and panels, we’ll be featuring some demos by some amazing tech companies. Incredible demos at Disrupt London, Dec 5-6 appeared first on Opentopic. TechCrunch Disrupt in London is on December 5-6. Grab tickets here. The first will be by Boston Dynamics. Yes, folks, delegates to Disrupt London will get to see one of those amazing BD robots up close and personal, almost literally in the flesh (if. The post Autonomous robots and game-playing A.I.


7 ways to annoy webinar video watchers


I’ve sat in on many webinars and on-demand demo s. This applies to software demos. I’ve seen many demos that have tried to show me how easy it is to use the interface without showing me interesting data or other examples to use it on.


It’s Show Time! 6 Sales Demo Tips from Stage Performers

Modern B2B Marketing

” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. You can use this same principle in your demos to great effect.


The Six Best Screen Capture Tools


Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox.


If It’s Truly Easy-To-Use, Let Sales Do the Demo

Modern B2B Marketing

Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie&# has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo&# is a critical step.


4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo


The post 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo appeared first on Kapost Content Marketing Blog. “Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” ” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ?


Spice up your emails - Link to your video demos

Anything Goes Marketing

What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Therefore, don't just stick the video under a section called "demo" on your website.


Tactical video for technology sales and marketing


Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.


Why animation works for technology business video


On its own, animation isn’t well-suited to documentary-style videos: testimonials, use cases, product demos, and the like. Animation and technology explainers.


Outlook – Direct MSG Drag and Drop Support in OCMS

Technology Services Group

Demo HPI OpenContent Management SuiteOne feature that many clients ask for is the ability to drag and drop email messages directly from Outlook to OpenContent Management Suite in order to upload the email and any attachments to the ECM repository.


Do you need different kinds of video for sales enablement?


Some of these explanations will be right for video, such as answers to frequently asked questions, customer use-cases, and product feature demos.


Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


From there they provided case studies, webinars, and other content that is all related to the prospect’s specific IT project–and move them forward to having a sales conversation and demo.


The Marketing Genius of Curious George: How Demos Impact Your Business

Bulldog Solutions

Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . While it’s nice to see a mass of responses to a demo or free trial offer, the hope is that those responders turn into real revenue. I know way too much about Curious George.


Demo Quantifies Opportunity. Psycho Makes the Sale.

Proteus B2B Marketing

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.].


Free Trials Aren’t What They Used to Be


The article mentions alternatives, like trials with limited functionality, single-user trials or shared online demo systems that are wiped every night. Other Ideas: Demos & Training. Other possible trial replacements that are not mentioned in the DemandGen article are recorded product demos and live product demonstrations. Prospects with the right skills and knowledge are more likely to be successful with a demo.


The Power of Insulting Customers: Confessions of a Vacuum Cleaner Sales Rep

Marketing Craftmanship

The Rolls Royce of Vacuum Cleaners. My connection with advertising legend David Ogilvy is that, early in our careers, we both sold consumer appliances door-to-door.


The 10 Best Sales One-Liners of all Time

Sales Intelligence View

If you can’t thoroughly demo your product, you’ll die on the vine. Great sales managers are great coaches.


Going beyond the Big Three: 3 more social nets B2Bs should use

EMagine B2B Blog

Tags: B2B Web Strategy Social Media fit the network’s conventions stumbleupon – we’ve pointed content stumble worthy megan reports product demos and pseudo lifelike presentations leap reminds benefit customers youtube users stumbleupon comprehensive buttons using stumble vote


How sales hustle and automation hurt customer experience

B2B Lead Generation Blog

Here’s why: You can’t automate trust I registered for a demo account for CRM software. Wanted to try the demo first. Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Five minutes later I got a call. Didn’t answer. I got another call five minutes later. Checked caller […]. The post How sales hustle and automation hurt customer experience appeared first on the B2B Lead Blog. Marketing Strategy


The Content Marketing Debate: More (Better) Is Definitely More

Marketing Insider Group

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained.


7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”.


This Is The Clear Winner In The Content Marketing Quantity Vs Quality Debate

Marketing Insider Group

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].


Introducing Boomerang Stages — More Accurately Track Your Complex Customer Journeys


For example, if you have several opportunity stages, like demo scheduled, demo, decision-maker demo, negotiation, and diligence, you may not want to track repeat transitions for every stage.


Commonly Asked Questions about SmartForms’ Lead Enrichment Technology


We recently had a webinar and SmartForms demo on “Database-Driven Tips for Building a Powerful Demand Gen Engine.” On the webinar, we discussed key database-driven tips to increase the effectiveness of your demand gen engine. We also shared how automatically appending high-quality data to inbound leads with SmartForms improves the ROI of your marketing campaigns. […]. Data Quality Management SmartForms


Infographic: Influencer Marketing Survey

Onalytica B2B

Get a free demo today by clicking the button below! REQUEST A FREE DEMO. This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.