As well as speakers and panels, we’ll be featuring some demos by some amazing tech companies. Incredible demos at Disrupt London, Dec 5-6 appeared first on Opentopic. TechCrunch Disrupt in London is on December 5-6. Grab tickets here. The first will be by Boston Dynamics. Yes, folks, delegates to Disrupt London will get to see one of those amazing BD robots up close and personal, almost literally in the flesh (if. The post Autonomous robots and game-playing A.I. MORE

My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here: https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958. MORE

I’ve listened in on a lot of sales demos. What I uncovered was an entire methodology that hasn’t necessarily been written about -- that of a proactive, interactive demo. Here are some pro tips I came away with for delivering demos that will wow your prospects. MORE

The post 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo appeared first on Kapost Content Marketing Blog. “Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” ” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ? MORE

Then, they ask if I have time for a 30-minute demo. In response to this segment of the speech, one of the attendees (who is in sales) emailed me and asked, “ What would your suggestion be on how we fill top of the funnel (tofu) if we do not suggest a demo? MORE

Get a free demo today by clicking the button below! REQUEST A FREE DEMO. This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. MORE

In October 2010, I got the news that no healthy 24 year old wants to hear: I was diagnosed with Stage 4 Hodgkin's Lymphoma Nodular Sclerosis. To put it in simply: I had cancer. The doctor found a tennis ball sized mass in the corner of my chest that left no room for misinterpretation. MORE

The Rolls Royce of Vacuum Cleaners. My connection with advertising legend David Ogilvy is that, early in our careers, we both sold consumer appliances door-to-door. MORE

If you can’t thoroughly demo your product, you’ll die on the vine. Great sales managers are great coaches. MORE

We recently had a webinar and SmartForms demo on “Database-Driven Tips for Building a Powerful Demand Gen Engine.” On the webinar, we discussed key database-driven tips to increase the effectiveness of your demand gen engine. We also shared how automatically appending high-quality data to inbound leads with SmartForms improves the ROI of your marketing campaigns. […]. Data Quality Management SmartForms MORE

The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. MORE

Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app. Watch the Demo Jam Below to See the Demo for Yourself. MORE

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. MORE

” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. You can use this same principle in your demos to great effect. MORE

Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. MORE

Some of my colleagues have written excellent guides on how to get started but I’d like to focus this post on the product demo, which is a critical part of any evaluation of technology. For the demo, think of your situation today. MORE

Demo HPI OpenContent Management SuiteOne feature that many clients ask for is the ability to drag and drop email messages directly from Outlook to OpenContent Management Suite in order to upload the email and any attachments to the ECM repository. MORE

Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . While it’s nice to see a mass of responses to a demo or free trial offer, the hope is that those responders turn into real revenue. I know way too much about Curious George. MORE

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Questions play a huge role in demos. Request a Demo! MORE

I’ve sat in on many webinars and on-demand demo s. This applies to software demos. I’ve seen many demos that have tried to show me how easy it is to use the interface without showing me interesting data or other examples to use it on. MORE

Create authentic AR and VR experiences that are relevant to real-world B2B environments. MORE

Register for this month’s Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you can use HG Data Technographics in Salesforce to improve your sales and marketing outreach. What is a Demo Jam? MORE

Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. When you deliver your demo, pause early and often. MORE

What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Therefore, don't just stick the video under a section called "demo" on your website. MORE

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. MORE

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […]. MORE

Tags: B2B Web Strategy Social Media fit the network’s conventions stumbleupon – we’ve pointed content stumble worthy megan reports product demos and pseudo lifelike presentations leap reminds benefit customers youtube users stumbleupon comprehensive buttons using stumble vote MORE

For example, if you have several opportunity stages, like demo scheduled, demo, decision-maker demo, negotiation, and diligence, you may not want to track repeat transitions for every stage. MORE

Kaon President and CEO Gavin Finn and CTO and Founder Joshua Smith provided demos of the industry-leading Kaon AR® and Kaon VR® for the enterprise. To see what attendees experienced during the Kaon VR® demo, check out this video from Dell EMC at Cisco Live. Click here to schedule a demo! MORE

Some of these explanations will be right for video, such as answers to frequently asked questions, customer use-cases, and product feature demos. MORE

This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” MORE

In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud. MORE

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.]. MORE

The article mentions alternatives, like trials with limited functionality, single-user trials or shared online demo systems that are wiped every night. Other Ideas: Demos & Training. Other possible trial replacements that are not mentioned in the DemandGen article are recorded product demos and live product demonstrations. Prospects with the right skills and knowledge are more likely to be successful with a demo. MORE

It’s also a great symbol for what your website’s demo video should be. A great demo video is the front door of your website. At Bizible, we recently created a demo video and learned a lot in the process. When Do You Need To Update Your Demo Video? MORE

As a sales consultant, help your reps and be bold—think differently—and try sleeping through a demo. Not every customer needs a full-fledged demo. While your customer watches your pre-recorded custom demo, you could be anywhere, like focusing on more important demos. Which begs the question, if this works (it does), then why do we give everyone big, full-length demos anyway? And here are a few ways to use it: 4 types of micro-demo video content. MORE

From there they provided case studies, webinars, and other content that is all related to the prospect’s specific IT project–and move them forward to having a sales conversation and demo. MORE

On its own, animation isn’t well-suited to documentary-style videos: testimonials, use cases, product demos, and the like. Animation and technology explainers. MORE

Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie&# has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo&# is a critical step. MORE

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Treat the demo like an event. MORE

Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. MORE

Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. MORE

Here’s why: You can’t automate trust I registered for a demo account for CRM software. Wanted to try the demo first. Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Five minutes later I got a call. Didn’t answer. I got another call five minutes later. Checked caller […]. The post How sales hustle and automation hurt customer experience appeared first on the B2B Lead Blog. Marketing Strategy MORE