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10 Creative Ways to Use Videos for B2B Marketing

Webbiquity

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

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How to Fit the AI Tile into the Innovation Mosaic | What’s Your Edge?

Vision Edge Marketing

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? We really don’t know.

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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human.

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SAP on the New AR for B2B Content Marketing: Authentic Reality

Top Rank Marketing

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

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Transforming content marketing lifecycles with AI

Martech

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

Each of these companies is a trailblazer and a storyteller. They must strategically position their products and use messaging that grabs users’ attention and captures their interest. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Quick Takeaways. Driving demand and sales for the product.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.