Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Get Creative With Campaigns. Get creative with your marketing campaigns and new product launches. This should be included in the marketing report mentioned above, but you can also spot trends just by watching the market. There you have it.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

JANUARY 21, 2020

Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. As hackers get more creative and start to use more exotic and advanced techniques, you also need to up your level of knowledge and protection. Guest post by Ludovic Rembert.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Webbiquity

DECEMBER 20, 2022

This will add a sense of urgency to your event and get people to act now, or risk losing their spot. Invest in Video Content and Pre-Event Trailers. While creating written content is extremely important, it’s also helpful to focus on high-quality video production.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Digilant

AUGUST 10, 2021

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. 6 Creative Tips to Optimize your Digital Audio Advertising. Although the 30-second audio spot is common, it may not perform the best for every advertiser.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. There are, however, many creative ways to implement UGC in your B2B marketing strategy. Video Video will be THE content marketing channel of 2023. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

illumin

OCTOBER 6, 2023

Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. This leaves the video giant struggling to balance Shorts with their traditional video content. Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads.

Social Media 89

Social Media Trends Media Cross-Selling 89

Brandpoint

JULY 11, 2022

Email Newsletters Social Signals Author: Greg Swan, Chief Creative & Strategy Officer at The Social Lights Topic focus: Technical and future marketing, talks a lot about the metaverse, NFTs and social gaming. They also do LinkedIn live sessions, so check those out if you’re more of an audio/video person.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Sprout Social

MAY 10, 2022

Created by former Netflix creative director Mike Cessario, Liquid Death Mountain Water is a heavy metal-themed water brand. The commercial spot showed raging pre-teens and a pregnant woman drinking from tallboys, with the classic Judas Priest song “Breaking the Law” in the background. The spot earned over 5.1 liquiddeath. ?

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Contently

FEBRUARY 8, 2023

There are days when you are inspired and creative and deliver the best risotto ever. It can help you deliver the best content consistently and creatively. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Content marketing is like cooking.

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

FEBRUARY 10, 2022

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. They made a big splash with a Super Bowl ad, and executed a number of short video spots that showed everyday situations where Ricola can help.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 96

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, with video spending in 2024 expected to reach $85.52 Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Spiralytics

MARCH 13, 2024

According to recent statistics, more than half ( 55.6% ) of online Filipinos watch vlogs every day, which ranks the Philippines at the top spot as the country with the highest vlog consumption. They captivate millions with their unique blend of authenticity and creativity. As such, it’s no surprise that her videos have gained 1.4

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

SmartBrief - Marketing

SEPTEMBER 15, 2023

In her AI Weirdness blog and her book, “ You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It’s Making the World a Weirder Place ,” she showcases the blind spots AI still has and digs into the strange situations they can produce. Humans provide expert knowledge, empathy, creative development and moral judgment.

Marketing AI 52

Marketing AI Lead Ranking Lead Scoring Creativity 52

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 94

Marketing Attribution Creativity Analytics Paid Search Agency 94

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

SocialPilot

FEBRUARY 19, 2024

AI-generated content, also known as machine-generated content, refers to text, images, videos, or any other form of media that is created with the assistance of Generative AI chatbots. AI can help jumpstart writing and inspire creativity by generating content outlines or even producing initial content drafts. Not done yet?

Generation 95

Generation Psychographics Content User-Generated Content 95

illumin

NOVEMBER 3, 2023

So, how do you spot ad fatigue? Regularly refresh your ad content and creative assets to keep your messaging fresh and relevant. Consider testing different ad formats, such as image ads, slideshows, videos, or interactive ads to maintain the interest of your audience.

Ads 52

Ads Ad Frequency Click Rate Banners 52

SocialPilot

FEBRUARY 11, 2024

Evaluate the creative quality and originality of influencers’ content, prioritizing innovation. How can we get creative with fitting [your product/service] into fun stories or posts? Spot ways to sharpen our tracking tools during [ongoing campaign], making sure we’re on top of every like, share, and sale. What’s the buzz?

Sales Management 87

Sales Management ROI Planning Work Management 87

Sprout Social

AUGUST 8, 2022

Given the popularity of TikTok and Reels , brands are eager to squeeze as much as they can out of their video content. For brands already producing social video, publishing to YouTube is a no-brainer. With stock footage and font libraries at your disposal, you can customize videos to your exact specifications.

Youtube 104

Youtube Tools Social Media Keywords 104

QuanticMind

MAY 31, 2023

A Look at Google’s AI Search Future [:02] This video provides a glimpse at how generative AI will further evolve search in the coming months. Smart Creative is the content-side complement to Smart Performance campaigns, TikTok’s fully automated ad-buying capability.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Hubspot

NOVEMBER 30, 2017

November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis -- which dependably goes viral every year. Set to Ella Fitzgerald’s "Give a Little, Get a Little," the 60-second spot was produced by London based agency adam&eveDBB. To everyone else, hello.

Paid Search Agency 155

Paid Search Agency Ads Business Best Practices 155

Martech

AUGUST 31, 2023

He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. If you dig into that, you see they actually have higher average revenue per user for their AVODs (advertising-based video-on-demand). But, could martech solve it?

Paid Search Agency 101

Paid Search Agency Advertising Agencies Funnel Advertising Broadcasting 101

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. Give short tutorials.

Video Marketing 118

Video Marketing Viral Marketing Allocation Trends 118

ClearVoice

NOVEMBER 3, 2020

In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. ” Turns out, this video diary is pieced together as a “thank you” for the guy who gifted her the bike. But times have changed. Get it out there quickly. Take a guess.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

ClearVoice

AUGUST 27, 2020

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. Big companies that had historically relied on agencies of record for all creative work are increasingly looking toward small shops or independent content creators to work more nimbly. Hybrid creators are in peak demand.

Video Marketing 105

Video Marketing Branding Brand Identity Paid Search Agency 105

Buffer

MARCH 30, 2023

With a series, the point is to create multiple videos revolving around one specific topic. Ambitious Kitchen , a food blog run by cookbook author Monique Volz and her team, primarily shares recipes from their website in the form of videos on Instagram and TikTok. Create Now comes the time to plan out the content for your series.

Social Media 100

Social Media Marketing AI Media Communities 100

QuanticMind

JUNE 21, 2023

As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.” In addition to the basics (video orientation, length, etc.) Silliness is a big one (did we mention the songs about corn ?)

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Sprout Social

APRIL 29, 2024

Kamoliddin Kamoliddin ( @best.chefme ) is an 11-year-old culinary sensation making waves with his engaging cooking videos. million on his Instagram account, where he shares short, captivating videos that showcase his culinary creativity and skill. He has a following of 1.8

Branding 102

Branding Brand Identity Advertising Agencies Lead Ranking 102

SmartBug Media

DECEMBER 15, 2021

We’re seeing trends where more and more marketers are combining demand generation with revenue operations to produce high-growth systems with thoughtful, creative digital campaigns that break down the barriers between sales, marketing and customer success through the use of technology.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Top Rank Marketing

AUGUST 7, 2023

There’s a nuanced spot where B2B marketers will find just the right amount of AI technology — too much and the potential for backlash grows — too little and the risk of being considered a foe of innovation rises.

Marketing AI 86

Marketing AI Automation Best Practices B2B 86

Sprout Social

FEBRUARY 22, 2022

In fact, you’ve probably already been creating this type of short-form video content on other platforms. Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). What are YouTube Shorts? Then tap Next.

Youtube 134

Youtube Verticals Mobile Marketing Video Marketing 134

Metadata

AUGUST 24, 2021

Identify your sweet spot. You can follow Ahref’s topic scoring framework to find your webinar sweet spot. You won’t get to every question and attendees will ask their own, but creating an outline that aligns with your sweet spot helps guarantee you get repurposable content out of the show. Invest in a video editor.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98