Sprout Social

MARCH 15, 2024

Morgan Drinks Coffee Morgan Drinks Coffee’s Morgan Eckroth is a barista champion turned YouTube influencer who regularly publishes super creative branded content. million followers), she makes a point to regularly crosspost her videos to YouTube Shorts where they likewise earn impressive engagement. million subscribers to date.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Square 2 Marketing

NOVEMBER 23, 2023

Marketers can draw inspiration from the Thanksgiving tradition to create campaigns that leave a lasting impression. Much like the art of preparing a delicious Thanksgiving meal, successful marketing involves a careful blend of ingredients, a dash of creativity and a pinch of strategic planning.

Planning 100

Planning Marketing & Strategy Impressions Creativity 100

Spiralytics

SEPTEMBER 11, 2023

Formula: Total cost of your clicks / Total number of clicks Average Facebook Ads Cost-Per-Thousand Impressions (CPM) CPM refers to the cost incurred for every 1,000 times your ad is displayed, regardless of clicks. It measures the cost of creating impressions, offering insights into how your ad reaches your target audience economically.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. Emphasis on creativity and storytelling Despite the advancements in technology and data-driven advertising, the importance of creativity and storytelling in TV advertising remains constant. It also leads to higher engagement and conversion rates.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Valasys

APRIL 25, 2024

Real-Time Bidding (RTB): RTB is a core component of programmatic advertising, enabling advertisers to bid on ad impressions as they become available. Advertisers can adjust targeting parameters, creative elements, and bid strategies based on performance metrics such as click-through rates, conversions, and return on investment (ROI).

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Martech

DECEMBER 7, 2023

Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. What impresses me most about the DeNova Detect alarm is its early-warning technology. It alerts users to natural gas leaks a full 11 minutes sooner than other alarms on the market.

Marketing AI 121

Marketing AI Work Management Marketing Management Personalization 121

Engagio

MAY 31, 2023

Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression? Spending just a few extra minutes thinking creatively can make a significant difference. It’s about understanding your audience deeply and finding creative ways to connect with them emotionally. Is it memorable?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Sprout Social

OCTOBER 10, 2023

Product collaborations can take various different forms, but they leverage a creator’s creativity and influence by inviting them to design or produce specialized content, or a special edition of the brand’s products. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success. They need to apply the same levels of creativity they do for TV commercials – if not more.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 100

Impressions Paid Search Agency Ads Mobile Advertising 100

Mass Analytics

JUNE 20, 2023

On the other hand, if media investment consists of Display, which was modeled through impressions, what should be kept in mind is that impressions are not expressed in value. In this context, the diminishing returns curve will improve.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Top Rank Marketing

OCTOBER 17, 2023

Instead, it aims to empower them, giving them tools to produce more and elevate their creative prowess. An impressive acceleration in time-to-market rates, turning day-long tasks into matters of hours or minutes. It’s a reminder that in the dance between human and machine, when done right, the results can be impressive.

Marketing AI 98

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 98

Sprout Social

JANUARY 31, 2024

How to calculate your YouTube engagement rate Here’s a simplified formula to figure out your engagement rate: Total interactions / total impressions x 100 = engagement rate percentage To calculate your YouTube engagement rate , start with your total video interactions. There’s no shortage of video ideas to fill your content calendar.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Martech

APRIL 21, 2023

Creative distribution from creative delivery including transfer and all vendors involved. Global emissions per 1000 programmatic ad impressions are approximately 514.8 Media distribution via CMS; CDNs and hosting services. Consumer devices during views. gCO2PM (grams of carbon dioxide and equivalent greenhouse gasses).

Spending 100

Spending Ads Distribution Vendors 100

Oktopost

FEBRUARY 7, 2022

She shares her actionable tips for getting any account verified, as she impressively helped Namogoo get the blue badge on Twitter and Instagram just a few months into her role! In each episode, SMMs talk through how they stay creative and interesting across their various social channels.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Digilant

JANUARY 11, 2024

On the women’s side, the numbers were equally impressive, with a 71% increase in total viewership compared to the previous year. TikTok TikTok offers advertisers a wide array of creative and dynamic advertising opportunities to reach 108 million TikTok users in the U.S. The championship game drew an average of 9.92

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Salesforce Marketing Cloud

APRIL 22, 2024

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? Get innovative and creative Salesforce professional Jessica Mills shares, “Building a portfolio lets you have fun and unleash your creativity and out-of-the-box thinking. Ready to stand out?

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Contently

FEBRUARY 2, 2021

For ads, I want creativity. As a current marketing director and previous creative director, I’ve come up with a hiring shorthand that guides my decisions: For ads, I want creativity. In digital advertising, clients quantify effectiveness by impressions and clicks delivered through paid media. Career Trajectory.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Velocity Partners

AUGUST 29, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch).

Design 86

Design Generation B2B User-Generated Content 86

Digilant

JANUARY 16, 2024

In fact, ad impressions during March Madness can increase by up to 20% compared to regular months, highlighting the intense competition for viewer attention. Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Digilant

JANUARY 16, 2024

In fact, ad impressions during March Madness can increase by up to 20% compared to regular months, highlighting the intense competition for viewer attention. Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Martech

FEBRUARY 8, 2023

Dig deeper: AI in marketing: 7 areas where it shines and struggles AI is okay — and it’s just getting started Over the past year, we’ve seen glimpses of how AI could impact our creative profession and marketing world. I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future.

Marketing AI 115

Marketing AI Advertising Agencies Ethics Copywriting 115

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. ” There were several prompts about meal prep, poetry, leadership, hiring and creative thinking as well. Give MarTechBot a try!

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. Embrace authenticity and creative that speaks volumes. Your team has the creative prowess to translate your brand's voice and values into visuals that speak volumes.

Design 98

Design Practices Brand Identity Branding 98

Liveintent

JULY 17, 2023

Let’s dive into the new tools that are making a splash this summer: Our forecasting tool helps streamline the direct-sold campaign planning process and provides visibility, and a deeper understanding, into your available and booked impressions. You can even forecast using Adjusted Impressions for more accurate data.

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

Martech

OCTOBER 19, 2022

Was it the creative? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. Data-driven or data-responsive creatives can help you do this. Where it ran?

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Microsoft (@microsoft) Result Microsoft’s influencer marketing campaigns to promote their AI Assistant Copilot yield impressive results. Results This influencer marketing campaign generated an increase in Monday.com’s social media reach and millions of impressions.

Case Study 90

Case Study Case Studies Work Management Studies 90

Stevens & Tate

DECEMBER 4, 2023

Getting one premium item vs many less expensive items can make a big impression. Consider creating distinctive, eye-catching packaging that sets your brand apart on the shelves and leaves a lasting impression. While digital marketing remains a powerful tool, there’s a world of untapped potential in non-digital strategies.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Unbounce

FEBRUARY 17, 2022

However, just when you think it’s time to give up, a new trend pops out of the shadows and reminds us that creative advertising still thrives. But what exactly makes an advertising campaign creative? And why does creativity matter? What Is Creative Advertising and Why Is it Important? Be memorable. ” Heropost.

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Atomic Reach

FEBRUARY 23, 2023

In Part 2, we revealed how RAD AI's creative intelligence platform is empowering a new, data-driven way to do influencer marketing, yielding the same type of measurable ROI you'd expect from other types of performance-based marketing. million organic impressions generated 640,000 engagements, for an engagement rate of 3.7%.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Oktopost

JANUARY 10, 2022

With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Vidyard

NOVEMBER 11, 2020

You Have More Tools at Your Disposal to Make a Winning First Impression 2.6 Don’t Be Afraid to Have Fun and Get Creative 3.6 It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté. You Have More Tools at Your Disposal to Make a Winning First Impression.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Stevens & Tate

MARCH 21, 2024

This approach removes any clutter, allowing the brand’s core message to shine through clearly, making a memorable impression on the audience. These designs stand out for their uniqueness, ensuring your brand leaves a lasting impression. They bring a human touch to your brand, making it feel more approachable and authentic.

Design 91

Design Trends Loyalty Impressions 91

Martech

JANUARY 30, 2024

More thoughtfulness in the way that you market and educate the world, and using creative ways to get in front of the audience versus trying to force them into your funnel.” For Display, they shifted to viewable CPM, this cut the cost nearly in half and produced a large increase in impressions (+20%) month over month.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Martech

APRIL 13, 2023

To (the best) of our knowledge, this is the first time it’s been done,” Kalehoff said “We are answering a demand to provide detection of attention to creatives in a mobile environment.” What are they seeing, second by second, and is that creating a positive or negative impression? The Realeyes app is gauging their reaction. “To

Marketing AI 108

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 108