KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. Each section includes benchmark metrics B2B businesses should keep a close eye on.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

JULY 24, 2023

Track Your Keyword Rankings Last but not least, you need to keep an eye on your progress. Use an SEO tool (we like to use Semrush) to track how your pages are ranking for their target keywords. You also need to stay on top of your other SEO tactics, like using meta tags and alt-text. Image Source: Semrush 2.

Keywords 238

Keywords SERP SEO Eye-Tracking 238

Webbiquity

OCTOBER 11, 2022

Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics. Improve Your SEO.

Digital Asset Management 275

Digital Asset Management Product Branding Brand Identity 275

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. It depends on your business, of course. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

MAY 20, 2024

Only to discover it’s all a ploy to sell you a second-rate customer experience design course. Ultimately, achieving good marketing demands a great product, the resources to support it and the agility to constantly learn, adapt and scale your offerings to meet the ever-changing needs of the modern consumer.

Branding 122

Branding Brand Identity B2B Thought Leadership Paid Search Agency 122

InsightSquared

MAY 15, 2019

Gathering resources at my stage in career involves the practice of active networking, user conferences, sales leadership groups, slack channels, above par googling skills, and sheer grit to piece together a resource pool. Heck, we’re even gaining recognition in our own backyard, Trailhead. I personally got my B.S.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Marketing Insider Group

MAY 16, 2023

Of course not! Image Source: Giphy And remember, creating more published text doesn’t have to be entirely your responsibility… If you’re short on resources, outsourcing creation allows you to crank out high quality content while you sit back, relax, and reap the rewards. Image Source: Giphy What is this, the zombie apocalypse?

SEO 268

SEO Lead Ranking Content PR 268

Martech

MARCH 21, 2024

This sets the course for your entire AI-driven strategy. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives. Scrutinize your current martech infrastructure with a discerning eye. Creating a strategic roadmap for AI integration Of course, not all of this can happen overnight.

Marketing AI 123

Marketing AI Contingency Planning Work Management Digital Transformation 123

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 116

Social Media Template Work Management Marketing Management 116

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures. This dual approach ensures that resources are allocated efficiently.

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Litmus

MARCH 2, 2023

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Universal Analytics is the OG web analytics platform created by Google that tracks activity on and to your website. Basically: If you can create a UTM for the action, you can track it in Universal Analytics.

Analytics 94

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 94

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers.

Social Media 132

Social Media Marketing AI Media Branding 132

Unbounce

JUNE 10, 2021

It’ll give you a bird’s-eye view of what you’re paying to get results. Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. Of course, landing page quality is in the eye of the beholder.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Marketri

APRIL 17, 2024

CEOs want marketers to use data analytics for three purposes: To drive decisions on where to allocate their marketing resources, continually optimize their marketing campaigns, and measure the results with confidence. See, your eyes are glazing over.) So of course, they expect their marketers to do the same.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Top Rank Marketing

DECEMBER 27, 2023

After all, before you can plot a course of action for your SEO process, you have to understand the current state of affairs. It also reinforces the context of what is most important about each page’s content in the eyes of search engine crawlers, which can help inform which keywords the content may rank for.

Process 112

Process SEO B2B Marketing Lead Ranking 112

Optinmonster

MARCH 11, 2024

Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. Users can track their runs, set goals, and participate in challenges with runners worldwide. Students taking online learning courses. Customers in eCommerce loyalty programs.

Examples 110

Examples Planning Paid Search Agency Interactive Marketing 110

Seismic

MARCH 14, 2023

By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. M easurable: Each goal should be quantifiable, allowing it to be tracked and assessed over time. Break this down by rep or region to track and benchmark over time.

Cross-Selling 52

Cross-Selling Eye-Tracking Sales Cycle Urgency Marketing 52

Trade Press Services

MARCH 18, 2024

Of course, the cost depends on the services you require, such as editing, cover design, formatting, and marketing. In addition to an eye-catching cover, graphic designers help create page designs, illustrations, charts, and other graphics that enhance a book. Do you have graphic capabilities or access to a graphic designer?

Marketing Proposals 103

Marketing Proposals Thought Leadership Distribution Eye-Tracking 103

Martech

JUNE 26, 2023

Any marketing strategy aims to generate enough interest in a brand and guide consumers toward brand-related resources to learn more about what it offers. Of course, we know event marketing is resource-intensive and can be a real hit or miss. You also don’t just want anyone there either — the audience size matters.

Event Marketing 107

Event Marketing Paid Search Agency Marketing Management Storytelling 107

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Our advice? Start where you are.

Branding 135

Branding Brand Identity Marketing & Strategy Eye-Tracking 135

Optinmonster

JULY 18, 2024

Of course, growing a YouTube channel is just 1 aspect of video marketing. Of course, you don’t have to limit your video marketing to just 1 or 2 platforms. Set milestones : Establish clear milestones and deadlines to keep the project on track and ensure timely completion.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. We’ll dive into how you can use social media to keep an eye on your competitors. Identify your competitors.

Analysis 118

Analysis Social Media Lead Ranking Lead Scoring 118

Zoominfo

OCTOBER 5, 2021

Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products. Competitive analysis allows you to keep an eye on competitors and what actions you must take to gain a competitive advantage. What are your competitors’ strengths and weaknesses?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

B2BMarketing.net

MARCH 12, 2024

Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises. Of course, this wouldn’t be the first time a technology has promised much, but under-delivered. Of course they do.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Scoop.it

OCTOBER 12, 2021

On the other hand, if you’re an established brand with plenty of eyeballs and clicks, your strategy might be centered on establishing authority through high-value content like eBooks and courses. More specifically it helps you: Track progress. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes.

Organization 103

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 103

Oktopost

MARCH 7, 2022

However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors. There’s a great opportunity to get your brand in front of new eyes. Social Listening Metrics to Track. Share of Voice.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

ClearVoice

APRIL 3, 2024

In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. Content’s ROI is harder to track by itself. Data-backed evidence: Do everything you can to weave in eye-catching statistics highlighting the potential for increased ROI and conversions.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Zoominfo

MAY 20, 2019

Agendas also help to ground the meeting so it can get back on track if the conversation veers off course. What resources or reports should each attendee review prior to the meeting? Of course, it’s not feasible to create an agenda for every business meeting. Meeting overview: What is the purpose of the meeting?

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Zoominfo

OCTOBER 25, 2019

Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. Of course, public perception shouldn’t be the driving motivation behind your CSR program. Unfortunately, this example is all too common.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Convert

DECEMBER 9, 2022

What’s the one resource you recommend to aspiring testers & optimizers? Many online resources can help people learn more about testing and optimization, including books, articles, and tutorials. Is there a specific question or topic you would like to know more about? “Unleashing the Ideavirus” by Seth Godin.

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Hubspot

SEPTEMBER 18, 2023

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. Track sales trigger events with: Earnings Calls : Earnings calls are open to the public.

Trigger Marketing 74

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 74

Vision6

OCTOBER 5, 2020

Thousands of Aussie Nonprofits are tasked with saving the world, but a severe lack of resources, time and budgets can create damaging roadblocks. We’ve compiled a list of resources that will help you quickly and easily market your nonprofit and reach your fundraising goals. Google analytics is a quick and easy way to track data.

Budget Programs 72

Budget Programs Tools Marketing Analytics Tools Paid Search Agency 72

chiefmartech

MARCH 22, 2022

Anita has a bird’s-eye view of this challenge. CabinetM not only helps companies track and optimize their technology stack. They also help you keep track of the different martech-related skill sets on your teams. Either self-paced remote courses or in-person workshops and conferences. More real-world examples.

Buy 111

Buy Ad Building Training Marketing Automation Services 111

Sprout Social

MARCH 8, 2021

Monitor topics that are most relevant to your brand and ensure you have the resources to enable you to move quickly. Using tools like Google Trends and social listening , you can keep an eye on trends in real-time and dig deeper into the online conversations that are gaining traction. Fail to prepare and prepare to fail.

Content 135

Content Trends Social Media Eye-Tracking 135

Sprout Social

DECEMBER 12, 2022

Are you adequately resourced to take this on? If you’re a social media manager, at some point in your career you’ve looked your boss in the eye and said with all sincerity, “Yeah, I don’t know why that happened. It’s time to get clear on where your audience spends time and whether that tracks with existing beliefs.

Social Media 98

Social Media Media Paid Search Agency Advertising Agencies 98

Navigate the Channel

SEPTEMBER 27, 2023

There are lots of resources to nurture creative thinking in every member of your team, but why not tap into the creativity that’s already at hand? Agile Strategist The Agile Strategists can be characterized as deliberate, analytical and critical thinkers with a one-track focus on identifying problems. Why that image? Why that headline?

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Optinmonster

JUNE 6, 2024

AIOSEO automatically tracks the character count of your meta description. When you have an eye-catching title , a straightforward URL, and a compelling meta description, your click-through rate is going to increase. They’ll get a “crash course” on grant writing that answers questions and provides tips.

Click Rate 64

Click Rate SEO Examples CTR 64