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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics. The bad: Scraped data may include copyrighted or trademarked material.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity. If you’re not sure where to start, you can browse through the Intent Topic Explorer — no matter what industry you work in, we have intent topics that can help you pinpoint exactly when your next best prospect is in the market.

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Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

Before that, Nicolas got his MBA and worked in the software industry doing technical marketing, mostly in the open source/Linux space. So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors.

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Marketing leaders, are you actually ready for AI?

Martech

But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. How are copyrights handled (time to engage legal)? I lost count of the number of screens I clicked through.

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Role of artificial intelligence in marketing

Sprout Social

Data analysis for customer insights AI and machine learning give critical customer insights on a range of aspects to help you make strategic marketing decisions. It combines rules-based lexical and statistical methods, enabling you to scan a wide range of posts, messages, reviews or comments and extract critical information from it.

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

Opening up untapped data better grounds the pre-trained LLM Today’s public-facing LLMs, like GPT-4 (which powers ChatGPT, a pre-trained model), are trained on a vast range of sources across the internet. Fine tuning allows you to optimize the pre-trained model for use within a specific industry, domain, or set of problems, Savarese explained.