Sprout Social

MARCH 15, 2024

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Table of contents: Who are YouTube influencers? Dude Perfect Five YouTube influencers, one channel.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Marketing Insider Group

AUGUST 7, 2023

And also to share the inside tricks we use to help our clients grow their traffic, leads and revenue through successful and engaging B2B content I made a lot of mistakes and learned through a ton of trial and error. From practical advice to innovative ideas, these blogs are must-reads for anyone looking to elevate their B2B marketing game.

B2B Marketing 137

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 137

ClearVoice

MAY 4, 2021

Other times, it’s executed through a variety of efforts from content marketers and experts. Finding champions with the right audience, like influencers, journalists, and other game-changers. While they will charge for their promotions, it could be worth exploring if they have a proven track record with paid content.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

B2B Digital Marketer

NOVEMBER 23, 2023

Crafting content for real people. He emphasizes the pivotal role of trust, authority, and expertise in crafting digital content that resonates with real people. Join us as we navigate the challenges and benefits presented by current SEO trends, gaining actionable insights that can shape your content creation endeavors.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. It’s not good business to be associated with vile conspiracy theories. Marketers will continue to engage with audiences on social media through advertising and organic social campaigns.

Gartner 135

Gartner Advertising Agencies Paid Search Agency Ad Exchange 135

Content Standard

JUNE 22, 2021

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Leveraging freelance talent gives brands flexible bandwidth, unlimited choice, and the ability to scale content quickly. In the beginning, creative ruled marketing.

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Although simple in theory, content marketing is a lot easier said than done. Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Customer Experience Matrix

DECEMBER 30, 2021

Think Survivor meets Game of Thrones with a dash of Big Bang Theory. Systems like this are hard to dislodge once they’re deployed because they are populated with many complex, difficult-to-replicate campaigns, reports, predictive models, and content libraries. It’s a picture that makes a lot of sense.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Crimson Marketing

OCTOBER 14, 2014

Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers. So is content shock for real? It’s continuously evolving.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

GrowPowerful

JANUARY 3, 2023

There's a lot of marketing content out there that focuses on marketing ideas, strategies and tactics for marketers. Many business and marketing shows can be heavy on theory and light on practical tips, but the GROW show delivers the goods. One of the things that sets Grow Up with GROW apart is its focus on practical, actionable advice.

B2B Marketing 52

B2B Marketing B2B Marketing & Strategy Marketing 52

Marketing Insider Group

DECEMBER 17, 2019

Just look at the number of companies that produced campaigns themed around the hugely popular series, Game of Thrones. This is because most B2B marketers follow the theory that B2B decision-makers buy with their head and not their heart. And people want content that is helpful and won’t put them to sleep.”. Screenshot: [link].

Tactics 270

Tactics B2B Marketing Work Management Planning 270

PureB2B

SEPTEMBER 5, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 62

Relevance Research Content Opinions 62

Hubspot

SEPTEMBER 17, 2020

Examples like adamenfroy.com , ryrob.com and GrowthMarketingPro come to mind, where the majority of their content follows this format. It’s important to build out product pages for decision-level keywords, architect a pillar and cluster content strategy , build some links, and try to rank for these terms. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Zoominfo

AUGUST 12, 2018

The company is well-versed in the world of content marketing. Most companies are familiar with the benefits of content marketing. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Their robust resource hub, social media presence, and content team are top-tier in the industry.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. And while some of these lawmakers begged the question , "Are networks suppressing content from one stream of thought or another?" -- these days, there's another big question in the ether. -- these days, there's another big question in the ether. August 1, 2018.

Social Media 61

Social Media Media Content Validation 61

xiQ

MARCH 2, 2022

William Moulton Marston came up with this theory. Digital Psychometrics Changed the Game. Next, produce content, campaigns, and bespoke presentations to assist consumers in overcoming specific biases or other decision-making bottlenecks. Schedule a call with us today and level up your marketing with bespoke, crisp messaging!

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Content4Demand

OCTOBER 1, 2020

But thanks to my super hip older sister (yeah, she still teaches me stuff), I’ve immersed myself in the platform and found that I can binge content all around marketing and branding, my two passions. Filled with funny memes, campaign hacks and tutorials, the account provides content for everyone. Honestly, it confused me.

Branding 131

Branding Brand Identity Work Management Marketing & Strategy 131

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

The Point

APRIL 26, 2018

Finally, because the buying cycle is longer and there’s so much content freely available online, B2B brands don’t typically learn until much later in the decision-making process that companies/individuals are interested in their solution. We make a very concerted effort at Bombora to dispel that theory.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Contently

JANUARY 19, 2018

It added another dimension to my theory about good writing. It’s like beating a tricky level on a video game on the first try. No one cares how smart the video game designer is. We just care if we love the game. appeared first on The Content Strategist. But Grant’s quote also gave me pause.

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

Martech

FEBRUARY 16, 2023

Brand is the long game. Consider everything from important keywords that are speaking to pain points that we know that these personas have down to color theory and color and shape of button to people versus iconography.” The demand side is connecting with the right organizations that we know, that we want to win to grow.

Paid Search Agency 102

Paid Search Agency Ads Campaigns Account Based Marketing 102

Oktopost

MARCH 20, 2021

Know when the data you’ve compiled is significant enough to prove your theories. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece of existing content can fit a variety of new needs. . Use Interactive Content.

Webinar Metrics 146

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 146

Champion Communications

FEBRUARY 1, 2023

The AI chatbot has sent journalists scrambling to report on everything from students cheating on their coursework to BuzzFeed using ChatGPT to produce more of their second-rate quizzes and content. But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Bannerflow

FEBRUARY 3, 2023

It is front-of-mind for businesses, especially content creators. In short, VOD lets users watch content in a convenient and accessible manner. Advertising Video on Demand (AVOD): AVOD is a content model where viewers must watch a video before unlocking the content they choose to view. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Marketing Interactions

MAY 21, 2018

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. consistency with their content.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Convince & Convert

FEBRUARY 8, 2017

While you may not make a sale right off the bat, you are looking for results from playing the long game on social. This is an idea from the Cognitive Consistency Theory. The attachment theory is one that overrides the Dunbar number , which states that a certain individual can only have so many stable relationships at one time.

Social Media 148

Social Media Media Trust Marketing Trigger Marketing 148

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). That’s the theory, anyway.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Litmus

SEPTEMBER 7, 2021

Use case: Deliver personalized content and product recommendations. Programs such as dynamic email content and email subject-line optimization are great places to start your initiative. With so many opportunities, where and how should you start your AI relationship? AI Love Language #2: Personalization.

Marketing AI 83

Marketing AI Paid Search Agency Advertising Agencies Planning 83

BuzzSumo

SEPTEMBER 20, 2019

Facebook’s algorithm changes simply reinforce the need for quality content. The future of content sharing is quality content and it is essential that you build your authority and reputation as a trusted and informative site. My research focused on the Social Penetration Theory , also known as the Onion Theory.

Social Media 95

Social Media Social Marketing Conversion Media 95

Brandpoint

NOVEMBER 9, 2021

Social selling will still be a thing, but the shift will be toward content creators and friends — reviews that feel authentic and trustworthy. In 2022, content should be created with future search behaviors in mind so that a story isn’t a one-and-done deal. In 2021, we saw more execs become active on LinkedIn — and it was about time!

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Seismic

JANUARY 30, 2023

Competition motivates sales teams “You play to win the game.” By leveraging sales enablement software, sellers can save time and personalize content at scale. In theory, this means that by sharing goals with leadership, reps become more accountable and, potentially, more motivated to make their mark.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

SnapApp

JULY 28, 2016

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes. Consumption of Interactive Content. Constructivism and Interactive Content.

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

KoMarketing Associates

MARCH 8, 2016

Rather than just emailing out a new white paper or research report, they are tailoring content and even brochures to be more personalized to an individual buyer or an individual account. The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. The subtitle, How Great Entrepreneurs Build Their Business and Influence—And How You Can Too, gives us a sneak peek into the content of this book. Tips on content writing with storytelling and emotion.

Social Media 135

Social Media Social Marketing Media Planning 135

PureB2B

SEPTEMBER 5, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 48

Relevance Research Opinions Content 48

Markempa

AUGUST 19, 2021

Influencer Marketing via video content creation – markempa. Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing. Garrels , a scholar of Rene Girard’s mimetic theory, reminds us that it is no longer “monkey see, monkey do.” Why does this work?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness. Problem Aware.

SMS 98

SMS Buy Process Paid Search Agency 98