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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend.

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Marketo’s October 2023 releases: A manager’s guide

Martech

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. View the complete set of October 2023 Marketo Release Notes. Get MarTech! In your inbox.

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Marketo’s September 2023 releases: A manager’s guide

Martech

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. View the complete set of September 2023 Marketo Release Notes. Marketo Release Notes is presented through a partnership between MarTech and MERGE ’s marketing operations consultancy. Get MarTech!

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This week’s roundup of AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Get MarTech! In your inbox.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Thought Leadership Creators (Plans for 2022).

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The latest in AI-powered marketing technology releases

Martech

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

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Marketo’s July releases: A manager’s guide

Martech

Marketo released a native function for creating visualizations of Smart Campaigns. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. View the complete set of July 2023 Marketo Release Notes here. Get MarTech! In your inbox.

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