Marketing Insider Group

JANUARY 4, 2021

Email marketing remains one of the best ways to create ROI. According to the Direct Marketing Association (DMA), you’ll gain a return of $42 for every $1 spent. You can be lean and mean with email marketing. Set up a quick consultation , and I’ll send you a free PDF version of my books. Image: DMA.

Growth Marketing 361

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 361

Marketing Insider Group

JUNE 24, 2024

Here’s how social media can still be a game-changer for marketing in 2024: Wider Reach and Targeted Audiences Social media platforms like Facebook, Instagram, and TikTok allow businesses to reach a global audience quickly. Marketing Insider Group can assist with our Content Builder Services.

Social Media 298

Social Media Media Privacy Paid Search Agency 298

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. He writes about technology, marketing, and social media for the aspiring entrepreneur.

Database Marketing 200

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 200

Convince & Convert

DECEMBER 15, 2011

But I don’t provide social business consulting, for two reasons. Despite the fact that I’ve owned five companies and worked with hundreds of brands since 1994, I am not a business management consultant, and do not have the finance and operations credentials (in my estimation) to go there. And that’s the question.

PR 127

PR Enterprise Management Work Management Marketing Management 127

ViewPoint

AUGUST 19, 2014

In the first part of the series, we heard from author and consultant Ardath Albee; entrepreneur Kyle Porter; author and consultant Joanne Black; and consultant and speaker Dave Brock. Lead Qualification Inbound Marketing Lead Management'

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 120

The Forward Observer

JANUARY 19, 2024

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. That’s what this book is all about.

Copywriting 148

Copywriting Wikipedia Advertising Mediums Marketing & Strategy 148

ViewPoint

AUGUST 26, 2014

We started the first series hearing from author and consultant Ardath Albee; entrepreneur Kyle Porter; author and consultant Joanne Black; and consultant and speaker Dave Brock.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 120

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. The post Does Marketing Have A Marketing Problem?

Paid Search Agency 269

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 269

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog.

Database Marketing 120

Database Marketing Paid Search Agency Paid Content Demand Generation Agencies 120

markempa

AUGUST 14, 2006

Although the advice comes from many directions, youll find some ideas will help you sell more. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Chock full of useful information, the eBook provides a broad look at the selling process. Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. While this first project left some bumps and bruises, it also served as the catalyst for my marketing technology framework – The 12Ps of Marketing Technology©. How the 12Ps work.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Customer Experience Matrix

OCTOBER 1, 2011

This is great news, and the logical next step as direct marketing principles continue to work their way into the couponing/offers and Web advertising spaces. We saw some industry consultants creating targeted campaigns social (Facebook especially), where the economics are impressive (some are obscenely profitable). 50 to $2.00

Conference 120

Conference Mobile Advertising Lead Ranking Lead Scoring 120

Convince & Convert

DECEMBER 7, 2011

The example we studied is Marketface , a respected customer experience consultancy that works with major corporations on user experience and related issues. Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Lisa is a experienced social media consultant.

Top of Funnel 133

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 133

Marketing Insider Group

JANUARY 20, 2020

Health-related content should always be customer-centered and focus on solving patient problems, rather than directly marketing the facility. It takes a lot of time and effort to achieve marketing goals with content, but the process can be speeded up when combined with more traditional advertising methods.

Effectiveness 184

Effectiveness Content Marketing Planning Marketing Budget 184

Webbiquity

APRIL 21, 2020

Years ago, I noticed a need in the market for a tech company that understood what architects and builders did with technology instead of just selling a product, so I started CADsoft Consulting. Getting people to see ICT Tracker in action has been one of our most successful calls to action in our advertising and direct marketing.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Budget Programs 189

ANNUITAS

AUGUST 30, 2011

HHS), a direct marketing services company that offers the widest variety of integrated, multichannel, data-driven solutions for top brands around the globe. Gary Skidmore, president of Harte-Hanks Direct Marketing, said, “ The Annuitas Group offers powerful insights to benefit clients who focus on B2B marketing.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Multi-Channel 121

Multi-Channel Training Consulting Paid Search Agency 121

markempa

SEPTEMBER 29, 2006

Validating direct marketing lists. Following up on direct mail campaigns. To use the phone as an effective lead generation strategy, consider creating a specialized teleprospecting function within the marketing group. Centralizing leads for profiling and scoring. Following up on requests for information.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Convince & Convert

AUGUST 3, 2012

I was especially interested in Steve’s question, because I ponder it a lot myself, and regularly get asked variations of it by our consulting clients. Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian. It’s fundamental direct marketing. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Branding 114

markempa

DECEMBER 7, 2006

I had the chance to interview Michael Webb, founder of Sales Performance Consultants and an expert on sales process improvement on his excellent book, Sales and Marketing the Six Sigma Way. Michael gives some great input on how sales and marketing can use the six sigma process to create better sales and marketing results.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

MARCH 2, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What are trigger events?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 6, 2006

Watch video "All Marketers are Liars" - Seth Godin speaks at Google FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. His talk is 48 minutes long and includes questions and answers from Google employees and hey, its free.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

MAY 16, 2006

Listen to podcast (right-click to save to your desktop) Link: The Innovative Marketer: Podcast #4 - Brian Carroll, Author of Lead Generation for the Complex Sale. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

JUNE 6, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 26, 2006

Johns Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and was twice named " Best Small Business Marketing Blog " by the readers of Marketing Sherpa. While youre visiting Johns blog, be sure to subscribe to his newsletter. Its terrific.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

OCTOBER 17, 2006

Lead nurturing Role of the ideal customer profile Read the interview transcript FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Do you have to understand the customer buying cycle? Whats your definition of lead generation?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

B2BMarketing.net

SEPTEMBER 13, 2024

Although clearly not a directly marketing or even business focused presentation, there were clearly lessons and takeaways for marketing, and it encouraged everyone in the room to raise their horizons in terms factors that will inevitably impact on opportunities in the coming years and decades.

B2B Marketing 52

B2B Marketing Enterprise Management B2B Work Management 52

Zoominfo

MARCH 8, 2018

If you’re not sure, we recommend that you consult with a legal advisor or seek the advice of the Data Protection Commissioner. This includes, if a company uses personal data for the purpose of direct marketing, scientific and historical research, or for the performance of a task in the public interest. The right to object.

FAQ 186

FAQ Zoominfo Advertising Agencies Paid Search Agency 186

markempa

MARCH 2, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 8, 2006

Wolf argues, "The real asset for marketing managers is numbers. the ones we help generate with targeted, addressable marketing campaigns." Link: Context Rules Marketing: Marketing. " I agree.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 5, 2006

Sales and Marketing - collaborate as one team Muti-modal lead generation using a portfolio approach to tactics Lead nurturing is critical Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required) Read the article Pacifica Group Blog: Best Practices in Demand Generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 24, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Thanks again!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 27, 2006

Listen to podcast now (36:26 minutes) FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120