Sword and the Script | B2B
NOVEMBER 26, 2024
The top areas marketers plan to invest next year include the following: marketing technology – 54%; direct marketing – 36%; content marketing – 34%; branding – 29%; artificial intelligence – 22%; tradeshows & events – 21%; and public relations – 13%. The sample size was not disclosed (I have emailed the company to inquire).
Marketri
JULY 10, 2025
Marketri, a strategic marketing consulting firm that delivers fractional marketing leadership to growth-minded B2B companies, announced the appointment of Brady Lewis as Senior Director of AI Innovation. ” — Brady Lewis, Senior Director of AI Innovation, Marketri. 5000 in 2023.
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Heinz Marketing
JULY 19, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. PR Agencies : Manage public relations and corporate communications. We all know this, yet some companies are faster or slower to adapt than others. SEO Agencies : Optimize content and website performance for search engines.
Sword and the Script | B2B
DECEMBER 17, 2024
Im clearly biased because Im a consultant for hire too , but generally clients are better off hiring a consultant or PR freelancer for help. -based in-house comms leaders are satisfied with their agency A survey of 427 in-house communications leaders found Europeans are more satisfied with their PR firms than their U.S.
Thinkers360
OCTOBER 28, 2024
This award honors academics, advisors, analysts, authors, consultants, executives, influencers, and speakers who have made remarkable strides in shaping our collective knowledge and fostering meaningful connections. At Thinkers360, we believe that knowledge is the cornerstone of progress, and our community is a testament to that belief.
Sword and the Script | B2B
MARCH 4, 2025
Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago. As a public relations person, I do not understand the logic here. I can appreciate that sales is a hard and thankless job, but balance is still useful. No contact info on press releases.
SEMrush
JUNE 3, 2025
“We made sure our client appeared across multiple high-authority listicles and ‘best of’ pages for category-level search terms like ‘best running shoes’ and ‘affordable gym wear,’” shares Konrad Szymaniak , Enterprise SEO Consultant at Szymaniak Digital SEO Consulting.
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