The Forward Observer

OCTOBER 13, 2023

About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. Douglas Burdett, host of The Marketing Book Podcast. She previously led Microsoft’s global learning and thought leadership programs and is an award-winning former journalist.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Biznology

MAY 18, 2021

In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.

Consulting 197

Consulting ROI Conversion Organization 197

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. That story becomes the heart and soul of everything you write. Every article, podcast episode, or web page should connect back to and reflect it. Companies are made of people with emotions and desires.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Martech

NOVEMBER 15, 2023

Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. This is especially true if you offer consulting services where your judgment and thought processes are central to your value. Industry-specific videos.

Thought Leadership 136

Thought Leadership Work Management Marketing Management Opinions 136

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community. Known for his expertise in the SaaS field, he is a regular conference speaker.

CRM 110

CRM Work Management Marketing Management Marketing Automation Services 110

Marketing Insider Group

MAY 16, 2023

What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content. Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.)

SEO 243

SEO Lead Ranking Content Thought Leadership 243

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Heidi’s writing is personal, relatable, and informative.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

FEBRUARY 2, 2021

Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Thinkers360

MARCH 22, 2024

Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Interviewing business and technology leaders is one of my favorite things to do so podcasting, panels and on-line videos take up a good portion of the week.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Hubspot

AUGUST 16, 2019

If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. How to Become a Successful Social Media Consultant. Network, network, network.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Martech

DECEMBER 5, 2022

In addition to being founder and fractional evangelist for the Idea Empire consultancy, she is co-host and co-creator of the popular Humans of Email podcast. Catch up with her latest writings, videos, webinars and more here. He runs the email consultancy InBox Collective and publishes the appropriately named NotANewsletter.

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. LinkedIn: Juliet Randall (14.6K

Account Based Marketing 96

Account Based Marketing ABM DemandBase Marketing Analytics Tools 96

Marketing Insider Group

MAY 3, 2021

You Aren’t Writing for Your Audience. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). They also have a podcast, guides, and business courses. Image: Shopify.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Writing well. He is currently serving as President of SitelLogic Marketing Consultants. Watch the recording: Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today: We’re on Apple Podcasts. And on Spotify.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Content Standard

OCTOBER 5, 2023

A Content Disrupted podcast with guest Patrick Ward, Vice President of Marketing at Formula.Monks. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 102

Vidyard

JANUARY 24, 2022

A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Webbiquity

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Look outside the company for help with interviewing, writing, and technical production. 10% of B2B Marketers Are Idiots.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! I am a business economist with a master in management consultancy.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. Neil Patel Content topics: Marketing with a focus on SEO Why read: Neil Patel writes great content on SEO, optimizing your website and growing through marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Zoominfo

FEBRUARY 22, 2021

If you’re in sales and haven’t heard of this guy, crawl out from under your rock right now and start watching his videos and listening to his podcasts immediately. Additionally, David is the lead consultant at Tenbound , a program that helps teams build an SDR infrastructure from scratch. Gary Vaynerchuk. Jill Konrath.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. When a customer takes the time to write a review, become one of your social media followers, or participate in a campaign, it says something about your products: they’re worth shouting about. Now don’t get me wrong. But employee-generated content builds trust.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

FEBRUARY 7, 2023

Brand messaging frameworks keep blogs , podcasts, videos and other content aligned. If you haven’t already, learn how to write your brand’s value proposition by enjoying the short video below. Perfect your brand messaging framework by checking out our weekly blog content service today, or schedule a free consultation now!

Brand Identity 203

Brand Identity Branding Word of Mouth Guidelines 203

Biznology

APRIL 28, 2017

For instance: I once worked with a brilliant consultant. He was well-known in his field, consulted with top brands, and was popular on the lecture circuit. Because there was a content marketing medium my client did enjoy– podcasting. He would faithfully record a podcast wherever he was. We found his ONE thing.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Marketing Insider Group

OCTOBER 20, 2020

Once you have the webinar topic selected, you need to write a catchy title that captures the attention of your target audience. Develop content marketing like videos, blogs, or podcasts to create a buzz. Schedule a free consultation to learn about our Weekly Blog Writing Services that make quality content seamless.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Onalytica B2B

DECEMBER 11, 2017

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Andy Crestodina is practical and honest with his insights and writing.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Envy

JANUARY 16, 2020

David’s role as chief cloud strategy officer at Deloitte Consulting is just the tip of the iceberg. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. David Linthicum. Graham Cluley. He’s the author of the first “Dr. Melissa Elliott. Jack Rhysider.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Buffer

MARCH 23, 2023

This can lead to more opportunities, such as speaking engagements or consulting work. Josh Ho, founder of Referral Rock and podcaster, thinks about niching down like this: “I agree with niching down because there are a lot of things I'm interested in that I don't write about. Them: How do I grow my following?

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Launch Marketing

APRIL 20, 2022

A Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast and the author of six best-selling books, Jay Baer has been an influential marketer in the B2B space for over a decade. For over two decades Neil has been providing consulting and thought leadership to the business and marketing community.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Martech

MAY 30, 2023

She’s also the host of Adweek’s Metaverse Marketing podcast. followers) Lindsey McInerney Lindsey is founder and CEO of Black Sun Labs, a web3 and metaverse consultancy. She’s written three books: “The Augmented Workforce,” “Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Buffer

JANUARY 18, 2023

Writing tools If you create any form of written content, whether that’s a long-form newsletter or Instagram captions, then these tools might work great for you. How it helps : For people who need to do a lot of writing but don’t have the time or skills, AI tools could be a great addition to your toolkit.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

ClearVoice

FEBRUARY 1, 2022

Alex Wolf, Host of The Alex Wolf Podcast. Adweek also noted her as one of the Top 20 Influencers Who Radiate Creativity & Get Everyone Talking and sold her company in 2018 to focus on speaking and consulting. Her Podcast, The Alex Wolf Podcast, will have you listening for hours, leaving fans anxiously anticipating the next season.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98