CMSWire

FEBRUARY 7, 2024

Upskill, shake a tail feather and network at these top customer experience conferences in 2024. Continue reading.

Conference 126

Conference Best Practices Customer Satisfaction 126

Salesforce Marketing Cloud

JUNE 13, 2023

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. This time, our theme is “The customer journey of a lifetime.” Grab your free pass for the Martech Conference. Customer journeys.

Conference 124

Conference CMS Development Digital Asset Management Marketing Automation Services 124

Litmus

DECEMBER 18, 2023

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. Can you create personalized versions based on where your customers are in their subscriber journey? What worked and what didn’t?

Conference 73

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 73

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said. Source: Tom Hannigan.

Ideal Customer Profiles 125

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 125

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Consumers expect that you’re going to talk to them and treat them the exact same way, and so that’s why orchestrating journeys is so important.”.

Advertising Channels 115

Advertising Channels Marketing Management Conference Word of Mouth 115

LeanData

NOVEMBER 22, 2022

Your hard-working sales reps hustle to chat with every conference attendee with a pulse. So you count yourself lucky if, at the end of the conference, you fly home with a handful of potential customers and 2,000+ badge scans. For many organizations, conference follow up looks like this: . (1) A lot, it turns out.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. This time, our theme is “The customer journey of a lifetime.” Grab your free pass for the MarTech Conference. Customer journeys.

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Conference CMS Development Digital Asset Management Marketing Automation Services 111

Martech

OCTOBER 11, 2021

Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”. What is customer journey analytics? Collecting customer data.

Analytics 135

Analytics Work Management Marketing Analytics Tools Marketing Management 135

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . How Content Marketing Can Influence The Buyer’s Journey? Buyers journey. There are 3 stages of the buyer’s journey.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. We know that content is king, but why is it especially so important for a modern customer journey? Let’s take a look.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Martech

SEPTEMBER 29, 2022

That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. Brands also need to understand the customer journey across digital and offline touchpoints, and be able to orchestrate that journey. Dig Deeper: What is customer journey orchestration and how does it work?

Conference 102

Conference Enterprise Management Marketing Automation Services Work Management 102

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Simon highlighted that the job for marketing doesn’t stop when sales picks up leads – marketers need a coordinated approach for prospects later on in the buyer journey to maximise opportunities converting.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Lake One

JULY 27, 2023

But between awareness and a signed deal, prospects take several more actions that move them from one stage in their journey to the next. But that changed when HubSpot introduced its new Customer Journey Analytics tool. But that changed when HubSpot introduced its new Customer Journey Analytics tool. Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

SpotMe Blog

MAY 17, 2022

Our guide to the best virtual conference platforms helps you pick the right virtual solution. So we created this guide to the best virtual conference platforms to help you. So we created this guide to the best virtual conference platforms to help you. Virtual conference platforms. What is a virtual conference?

Conference 52

Conference Best Practices Webcast RFP 52

Martech

MARCH 29, 2022

Today, The MarTech Conference ( registration is free ) kicked off its slate of more than 55 sessions over two days with a keynote delivered by editorial director Kim Davis. Journeys have changed for digital consumers. The post The MarTech Conference launches with keynote about transformation appeared first on MarTech.

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Conference Digital Transformation Marketing Analytics Tools Gartner 88

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Feb 24-26, 2020 | Scottsdale, AZ | Website. Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Martech

JULY 11, 2022

Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. AI-driven customer journey orchestration. Traditional customer journeys are mapped out in straight lines using rules to push customers from one action or stage to the next.

Marketing AI 120

Marketing AI Ideal Customer Profiles Terms and Conditions Work Management 120

Martech

NOVEMBER 19, 2021

Hannigan pointed to a client of his in the hotel industry who launched a mobile app to connect all the points of the customer journey. Mapping out the journey. In order to locate the best places in the customer journey for the hotel to offer services to their guests, they mapped out each step in the journey.

Paid Search Agency 110

Paid Search Agency Mobile Marketing API Conference 110

Trade Press Services Newsletter

MARCH 7, 2024

Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives. These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Biznology

AUGUST 17, 2018

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. Think of the customer journey as an “account journey,” said Lindsay Becker and Lisa deDonato form LogMeIn.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A tool to manage and produce conferences, workshops, and other virtual events. Total reviews: 339. Average user rating: 9.53 (out of 10). Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. ” A digitized customer journey was what many B2B buyers were craving. ” Buyers, Bruno observed, overwhelmingly start their journeys on a digital device.

Top of Funnel 96

Top of Funnel B2B Forrester B2B Sales 96

Hinge Marketing

DECEMBER 3, 2020

What was considered a normal and predictable government buyer’s journey at the beginning of 2020 no longer exists today. In-person conferences, tradeshows, and events have been shelved for virtual alternatives. Government buyers are more likely to do a web search than attend a conference or an event. Web searches (7.6)

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

MARCH 28, 2023

This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. What that means is that as the industry gradually weans itself from cookie-tracking, other ways of understanding customer behavior and the customer journey become paramount.” In your inbox.

Privacy 70

Privacy Conference Marketing Management B2B 70

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

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Conference Planning Content Marketing Content 94

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. If there’s any good news here at all, it’s that journey mapping just got very, very easy.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Salesforce Marketing Cloud

DECEMBER 9, 2021

Share your journey 2. Share your journey. When Uber driver Abdul Sultani happened upon Dreamforce attendees as his passengers for the 2019 conference, his career journey changed significantly. It’s always available to update, and it can grow with you on your journey.”. Show your skills 3. Ready to stand out?

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

Customer Experience Matrix

SEPTEMBER 19, 2016

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return on Investment analysis originated at DuPont in 1912?)

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). The post Transforming the buyer’s journey with video: Is your organization ready?

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

eDataSource

OCTOBER 2, 2019

Another year, another amazing client conference in the books. Journey mapping can help senders understand what messaging landed in the inbox to drive conversion, how specific engagements impact the messaging that’s received, and how regionality and inactivity play a role in messaging content and frequency.

Conference 51

Conference Deliverability Phishing Lead Ranking 51

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. No two customer journeys are the same. Well, not so fast.

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Sales Cycle Demand Generation Lead Nurturing Aggregators 100