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Leads Generation Ideas for Trade Shows & Corporate Events


Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Enhancing Trade Show Presence: Moving Beyond the Booth


If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.


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Trade Show Booth Ideas to Create a Memorable Experience

SmartBug Media

Trade shows are a pinnacle event for marketing leaders. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. The Impact of Your Trade Show Booth Why is your booth so important?

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Increase Trade Show ROI with a Personalized, Digital Buying Journey


With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse. Better Trade Show Follow Up .

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How the loss of trade shows changed the customer acquisition funnel


Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With virtual conferences, prospective attendees are bombarded by sponsors.

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B2B Marketing: the end of traditional conferences and trade shows?

Exo B2B

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. No need for travel, the conference comes to you!

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Lead Generation Without Conferences Or Trade shows


They might be planning for virtual conferences, online meetups, and webinars. In the end, you get a bargain, you help your favourite conference, and you get valuable leads in return. . Maybe the organizers of the event you intended to attend aren’t in the position to hold a virtual conference. RUN YOUR VIRTUAL EVENT.