Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. More from the MarTech Conference >> Understanding customer-centricity. Watch the full presentation from our MarTech conference here (free registration required).

Co-Registration 129

Co-Registration Paid Search Agency Marketing Proposals Work Management 129

Martech

DECEMBER 16, 2021

Part of the problem is that inboxes are overflowing,” said Matt Harris, co-founder, and CEO of email builder Dyspatch, in his session at our MarTech conference. Watch the rest of this presentation at the MarTech conference here (free registration required).

Email Marketing 116

Email Marketing Co-Registration Conference Click Rate 116

LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! Dreamforce is the world’s biggest enterprise software conference, and always sells out. Salesforce Co-CEOs Marc Benioff and Bret Taylor will kick it off with a keynote highlighting our mission, global Trailblazer community, customer success stories, and the latest innovations.

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Martech

MARCH 22, 2022

And speaking of premium … To keep up with other B2B and B2C trends, there’s no better way than to immerse yourself in over 45 sessions at our MarTech virtual conference March 29 and 30 ( registration is free ). on pending EU law requiring Apple to change what apps its phones can use. The post Good morning: Cheers, or ‘Priek?!’

Co-Registration 77

Co-Registration Conference Differentiation Internet Marketing 77

Webbiquity

MAY 3, 2022

More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

LeanData

AUGUST 3, 2022

Every day, LeanData co-founder and CEO Evan Liang drives up to the company’s offices in Santa Clara, California in his well taken care of Tesla. A highlight of OpsStars is the annual Conference & Awards. Registration is free , so make plans to attend and maximize your entire Dreamforce/OpsStars experience.

Co-Registration 52

Co-Registration Conference B2B Sales Communities 52

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. Ahava: I love that you need to put on a co-persona hat. So let’s get right into it.

B2B Marketing 84

B2B Marketing B2B Co-Registration Conference 84

nDash

JULY 30, 2021

The conference wraps up with a two-hour closing ceremony. Registration fees range from $799 to $1,499 for walk-up registrants. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. 2: Engage 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Heinz Marketing

JULY 26, 2022

Or another event that you’re driving registration for? Co-host or sponsor an event. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship. Team up with another organization to get the word out.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

Outbrain

JANUARY 27, 2019

We must stay up-to-date and follow the latest tweets, keep up to speed on search conference recaps, watch the In-Office Hours Hangouts by Google, the list goes on an on…We can never get enough! What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Marketing Insider Group

NOVEMBER 12, 2019

Salesforce’s annual event, Dreamforce , has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Top Rank Marketing

AUGUST 14, 2023

Workshops are October 4th with the main conference happening October 5th and 6th. Insights from Actual B2B Marketing Experts With conferences you can often find people who give great presentations because they’re adept performers but many times those performers are not actually practicing marketers.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. It identifies visitors based on IP address, domain, and registration forms on the publisher sites.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. Co-connecting other relevant events can drive the audience from there to your pages.

Case Study 90

Case Study Case Studies Work Management Studies 90

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

Started in 2003, Dreamforce has grown into far more than just a conference — it’s an experience like no other. Salesforce co-founder Parker Harris celebrates three “golden hoodie” Salesforce administrators at Dreamforce. Read Dreamforce 2021 schedules, speaker list, and registration info.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? From a marketing and communications perspective, that’s what you naturally lean into as a value proposition of going to a conference,” Jody said. Read More: Top Marketing Conferences in 2021 ].

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Top Rank Marketing

SEPTEMBER 11, 2023

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here. Visit mpb2b.marketingprof.com to learn more! to 9:15 a.m.

B2B Marketing 98

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 98

Convince & Convert

JUNE 4, 2013

Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended. Social Fresh Conference. June 6, 2013 Columbus, Ohio.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ I’ve been a fan of Andy’s ever since catching him at a conference a couple of years ago. Check out the Analytics account of a mature content marketing program.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Offers a gated landing page option to charge for events, which is a great option for hosting online conferences or other high-value content alongside regular webinar programming. Image source.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. October 4th is when the workshops are happening, with the main conference on October 5th and 6th.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Convince & Convert

DECEMBER 26, 2010

And for a short time, you can save 50% on registration at [link]. Here’s just part of the lineup for this virtual conference that takes place Feb 1 – Feb 22. Scott Monty from Ford Motor Co. All sessions are recorded so you can digest them when you have the time): Brian Clark of Copyblogger. Joe Pulizzi of Junta 42.

Co-Registration 114

Co-Registration Blogger Tips Conference 114

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Launch Marketing

FEBRUARY 15, 2018

For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. You can also test the inclusion of additional registration questions such as “do you use any of the following cybersecurity tools” for even more insight.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Speaking at conferences is part of my business. My man Joe Pulizzi is putting on a SHOW at the first-ever Content Marketing World conference. For a debut conference, it may be the best lineup I’ve ever seen.

Social Media 127

Social Media Media Blogger Co-Registration 127