Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 274

Trends Event Marketing Interactive Marketing Network Marketing 274

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

B2B Marketing 52

B2B Marketing B2B Conference B2B Thought Leadership 52

Martech

MARCH 22, 2022

And speaking of premium … To keep up with other B2B and B2C trends, there’s no better way than to immerse yourself in over 45 sessions at our MarTech virtual conference March 29 and 30 ( registration is free ). on pending EU law requiring Apple to change what apps its phones can use. The post Good morning: Cheers, or ‘Priek?!’

Co-Registration 82

Co-Registration B2B Marketing B2B Sales Internet Marketing 82

Martech

OCTOBER 29, 2021

. “Connecting all of your channels — delivering an omnichannel, consistent experience — is very important because we are talking about a 30% higher lifetime value among omnichannel shoppers,” said Vijay Chittoor, co-founder and CEO of CDP company Blueshift, in his recent MarTech presentation.

Brand Identity 116

Brand Identity Branding Touchpoints Interactive Marketing 116

Marketing Insider Group

SEPTEMBER 17, 2020

Metrics like speaker profile views, session registration, and content downloads can provide the needed insight to plan content and select speakers for future events. Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows. User Data.

User-Generated Content 348

User-Generated Content Lead Generation Organic Leads Network Marketing 348

LeanData

AUGUST 3, 2022

Every day, LeanData co-founder and CEO Evan Liang drives up to the company’s offices in Santa Clara, California in his well taken care of Tesla. A highlight of OpsStars is the annual Conference & Awards. Registration is free , so make plans to attend and maximize your entire Dreamforce/OpsStars experience.

Co-Registration 52

Co-Registration B2B Sales B2B Marketing Conference 52

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. More from the MarTech Conference >> Understanding customer-centricity. Watch the full presentation from our MarTech conference here (free registration required).

Marketing 133

Marketing Marketing Proposals Marketing Strategy Co-Registration 133

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! Dreamforce is the world’s biggest enterprise software conference, and always sells out. Salesforce Co-CEOs Marc Benioff and Bret Taylor will kick it off with a keynote highlighting our mission, global Trailblazer community, customer success stories, and the latest innovations.

Blast Campaigns 98

Blast Campaigns Co-Registration Digital Transformation Conference 98

Martech

DECEMBER 16, 2021

Part of the problem is that inboxes are overflowing,” said Matt Harris, co-founder, and CEO of email builder Dyspatch, in his session at our MarTech conference. Watch the rest of this presentation at the MarTech conference here (free registration required).

Email Marketing 124

Email Marketing Marketing Interactive Marketing Co-Registration 124

LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData.

Conference 55

Conference Account Based Marketing B2B Thought Leadership ABM 55

nDash

JULY 30, 2021

The conference wraps up with a two-hour closing ceremony. Registration fees range from $799 to $1,499 for walk-up registrants. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. 2: Engage 2021.

Content Marketing 52

Content Marketing Content Co-Registration Marketing 52

Outbrain

JANUARY 27, 2019

We must stay up-to-date and follow the latest tweets, keep up to speed on search conference recaps, watch the In-Office Hours Hangouts by Google, the list goes on an on…We can never get enough! What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms.

Conference 40

Conference SEO Search Marketing SEM 40

Heinz Marketing

JULY 26, 2022

Or another event that you’re driving registration for? Co-host or sponsor an event. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship. Team up with another organization to get the word out.

Marketing 90

Marketing B2B Marketing Co-Registration Marketing Strategy 90

Sword and the Script | B2B

MARCH 29, 2022

B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. Omnichannel in this report refers to all the digital channels that became paramount during the pandemic – tools like webchat and video conferences. Customer marketing is often an afterthought aside from an annual user conference. 24/7 support.

B2B 71

B2B B2B Marketing B2B Sales Research 71

Sword and the Script | B2B

NOVEMBER 24, 2020

Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> Give our services a try.

B2B Marketing 98

B2B Marketing B2B B2B Sales Marketing 98

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Marketing 149

Marketing Digital Marketing Funnels B2B Thought Leadership Marketing Strategy 149

Hootsuite

MARCH 26, 2020

Even some of the largest conferences have gone partially or completely digital. These events can range from small question-and-answer sessions to large-scale conferences with thousands of attendees. Conferences and shows. Features include flexible registration, social media integration, and real-time analytics.

Practices 145

Practices Tips Best Practices Social Media 145

LeanData

SEPTEMBER 30, 2022

The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. This year’s conference was titled, “Dawn of the Revenue Generation.”

Account Based Marketing 52

Account Based Marketing B2B Sales ABM DemandBase 52

LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData.

Account Based Marketing 40

Account Based Marketing Conference B2B Thought Leadership Generation 40

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

B2B 118

B2B Research Brand Identity Branding 118

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration Marketing Cost Per Thousand 80

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Golden Spiral attended the RSA Conference in San Francisco in February, 2020.

Co-Registration 62

Co-Registration Trade Show Conference Interactive Marketing 62

Webbiquity

MAY 3, 2022

More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 270

Marketing Report Event Marketing Research Trends 270

Unbounce

OCTOBER 13, 2020

ticket sales and registrations). Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden. Here’s why: Event landing pages are the best way to drive ticket sales and registrations.

Landing Pages 88

Landing Pages Examples Co-Registration Click Rate 88

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. It identifies visitors based on IP address, domain, and registration forms on the publisher sites.

Bombora 120

Bombora B2B B2B Marketing Co-Registration 120

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

B2B 119

B2B Generation Content Leads 119

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? From a marketing and communications perspective, that’s what you naturally lean into as a value proposition of going to a conference,” Jody said. Read More: Top Marketing Conferences in 2021 ].

Social Marketing 62

Social Marketing Event Marketing B2B Thought Leadership Digital Marketing Funnels 62

Marketing Insider Group

NOVEMBER 12, 2019

Salesforce’s annual event, Dreamforce , has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 248

Trends Interactive Marketing Social Marketing Network Marketing 248

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

Thought Leadership 52

Thought Leadership CPO Co-Registration Storytelling 52

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs.

B2B Marketing 59

B2B Marketing B2B Automation Bombora 59

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

Started in 2003, Dreamforce has grown into far more than just a conference — it’s an experience like no other. Salesforce co-founder Parker Harris celebrates three “golden hoodie” Salesforce administrators at Dreamforce. Read Dreamforce 2021 schedules, speaker list, and registration info.

Broadcasting 98

Broadcasting Co-Registration Advertising Channels Communities 98

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive.

Digital Marketing Funnels 122

Digital Marketing Funnels Marketing Prospects Marketing Funnels Business 122

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Offers a gated landing page option to charge for events, which is a great option for hosting online conferences or other high-value content alongside regular webinar programming. Image source.

Software 87

Software Best Practices Digital Marketing Funnels Co-Registration 87

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ I’ve been a fan of Andy’s ever since catching him at a conference a couple of years ago. Check out the Analytics account of a mature content marketing program.

Relevance 118

Relevance Ad Frequency Blogger Search Marketing 118

Biznology

AUGUST 10, 2016

One of the main threads of that conference was on attribution, which attempts to give the proper credit to marketing tactics.We Google doesn’t index assets that require a registration. So the only way they find your assets if you put a registration in front of them is through your digital experiences.

Digital Marketing Funnels 80

Digital Marketing Funnels Marketing Marketing Funnels Buyer's Journey 80

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first. Internet at trade shows and conferences can be spotty and expensive. Do you have offline mode?

Lead Management 48

Lead Management Vendors Leads Lead 48

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing Content Marketing Custom Publishing 100