Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Marketing Marketing Prospects 163

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? User Conferences.

B2B Marketing 118

B2B Marketing Event Marketing B2B B2B Sales 118

Lake One

MAY 28, 2020

In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19.

Event Marketing 98

Event Marketing Marketing B2B Marketing B2B Sales 98

Marketing Insider Group

JANUARY 8, 2019

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?

Conference 279

Conference Marketing Best Practices Event Marketing 279

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Event Marketing 113

Event Marketing Marketing Strategy Marketing B2B Marketing 113

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. Set up a conference or summit to discuss the latest trends and share your insights.

Event Marketing 146

Event Marketing Marketing Strategy Content B2B Marketing 146

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. But, organizing a B2B conference presents a unique set of challenges. Set specific event goals.

B2B 187

B2B Conference B2B Marketing Tips 187

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Event Marketing 62

Event Marketing B2B Thought Leadership Digital Marketing Funnels Intent Data 62

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Marketing Marketing Funnels 134

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Event Marketing 62

Event Marketing B2B Thought Leadership Digital Marketing Funnels Intent Data 62

Webbiquity

AUGUST 17, 2015

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends. A Facebook event listing can serve as an information hub for attendees.

Social Media 100

Social Media Event Marketing Social Marketing Media 100

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Then, we moved to holding one-day conferences. Provides Expertise.

B2B Marketing 120

B2B Marketing Event Marketing B2B B2B Sales 120

Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. Hybrid Events. Isn’t an event already an experience?

Trends 270

Trends Event Marketing Interactive Marketing Network Marketing 270

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Don’t be afraid to let your virtual event planners get creative. Start internally with your marketing team.

Event Marketing 83

Event Marketing Buzz Content Generation 83

Marketing Insider Group

JANUARY 29, 2020

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. A great speaker can transform your event from something mediocre into a memorable experience for years to come.

Conference 259

Conference Contact Marketing Social Media Social Marketing 259

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.

B2B Marketing 124

B2B Marketing Event Marketing B2B Marketing 124

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Marketing Marketing Prospects 65

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 288

Tips Mobile Marketing Event Marketing Microsite 288

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Marketing Conference Interactive Marketing 52

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339. Total reviews: 156.

Trade Show 363

Trade Show Best Practices Webcast Contact Marketing 363

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Let’s dive in!

Conference 52

Conference Marketing Outgrow Template 52

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? A motivating factor of why people attend in-person events are the social and networking components. But, what about lead generation?

Social Marketing 62

Social Marketing Event Marketing B2B Thought Leadership Digital Marketing Funnels 62

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Don’t miss the LeadsCon Conference in Las Vegas , March 4-6, 2019. AMA Marketing Week Live. 2019 dates TBD.).

Conference 132

Conference Marketing B2B Marketing B2B Sales 132

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent B2B Marketing 40

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

B2B Marketing 49

B2B Marketing Event Marketing B2B Marketing 49

Semcasting

JUNE 22, 2018

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. Step 1: Geo-fence the event location. Step 3: Retarget beyond the event. Contact us.

Event Marketing 40

Event Marketing Marketing Mobile Marketing Marketing Strategy 40

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Marketing CMO 40

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. It’s a statistic that should scare any event organizer who had hoped this two-year uncertainty for in-person gatherings was nearing an end. So what are organizers to do?

Conference 97

Conference Personalization Marketing Network Marketing 97

Marketing Insider Group

MAY 21, 2014

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But these are also some of the best marketing conferences I have attended. Event Advice From The Masters.

Event Marketing 100

Event Marketing Marketing B2B Marketing Content Marketing 100

TrustRadius Marketing

SEPTEMBER 5, 2018

In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? Event marketing goes by many different names, including field marketing, experiential marketing, in-person marketing, and live event marketing.

Event Marketing 40

Event Marketing Marketing Plans Marketing Marketing Strategy 40

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits? TAMI NEALY: Absolutely.

Event Marketing 44

Event Marketing Marketing Mobile Marketing Social Marketing 44

Square 2 Marketing

MAY 28, 2020

Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”.

Trade Show 93

Trade Show Event Marketing Lead Generation Marketing 93

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

B2B Marketing 48

B2B Marketing Event Marketing Marketing Strategy B2B 48

Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Business Marketing Strategy Guerilla Marketing 100

Contently

MARCH 15, 2021

For example, with in-person conferences on hold, brands cooked up virtual events from scratch in 2021. After an expected learning curve early on, marketers seemed to find their groove by adding more production value and experimenting with new formats like game shows and simulive presentations.

Content Marketing 217

Content Marketing Trends Content Marketing 217

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing Marketing B to B Social Networks 80

B2B Lead Generation

JULY 8, 2013

This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Event Marketing branding event marketing sponsorships trade show' But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand.

Trade Show 120

Trade Show Event Marketing Marketing Marketing Prospects 120