How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways An integrated marketing strategy is essential to maximize […]. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group.

The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? The post The Best Marketing Conferences To Attend In 2019 appeared first on Marketing Insider Group.

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The Power of Vulnerability in Event Marketing

Marketing Insider Group

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content MarketingAnd I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” ” Everyone looked up. Trying […].

How to Draw the Most Popular Speakers in the Industry to Your Conference

Marketing Insider Group

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. But, how do you attract these popular speakers to your next event? Event Marketing

The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms.

Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […].

Conference Season Prep: Make the Most of Trade Shows

Act-On

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management.

How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]

KoMarketing Associates

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?

Making Lemonade: Event Marketing Pros on Leaning into COVID-19

Lake One

In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. Jenna Johnson | Communications Marketing Manager – Dominium. Marketing in a Crisis

Is Content Marketing Killing Your Customer Conference?

Act-On

I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. And what does this mean for the future of customer conferences?

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

How To Replace The Lead Generation You Were Expecting From Live Events. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels.

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. Producing an event is expensive and risky. Should you launch a client conference of your own? In conversations with several marketers, I have identified six reasons to consider it. Customer events are especially popular in the tech world.

How To Improve Events Marketing With Performance Management Reporting

bizible

Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. In this post we'll switch gears to focus on events marketing, an important channel for many marketing teams. Events/conferences is one of the few channels where live, in-person engagement happens.

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Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Placed their logo and website link on the event’s webpage.

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. While events can be highly effective opportunities, they pose a measurement challenge for many marketers. Marketing budget allocation challenges.

Could Event Marketing Be Your B2B Golden Ticket?

KoMarketing Associates

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Industry Conferences and Seminars: How to Extract their Real Business Value

Marketing Craftmanship

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Here are three issues marketers should address, in advance of investing in a conference of any kind: Do I understand the inherent marketing value of conferences? Are my expectations for this conference realistic?

How to Use Video in Every Stage of Your Event Marketing

Vidyard

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time.

Your 2017 Resource Guide to Digital Marketing Conferences

Act-On

You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season.

10 Types of Content That’ll Make Your Event Marketing More Effective

Contently

Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology. Events designed for both virtual and live audiences. The hybrid event needs to be rehearsed and staged, with high definition video cameras.

Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time. This obviously extends the event. Content Marketing

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. of all retail sales worldwide: There’s no denying the fact that e-commerce is the future of retail , but what we’re finding out is that the brands that are succeeding in this new age of retail aren’t the ones who limit themselves to the realm of digital marketing – they're the ones that are able to find the right combination of online and offline marketing strategies.

Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers.

How to Plan an Event That Will Get Attendees Talking

Influitive

Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with digitally on a regular basis. It’s also no secret that conferences deliver immense business value by enabling your passionate customers to connect with one another and share their own best practices, by extension empowering them […]. The post How to Plan an Event That Will Get Attendees Talking appeared first on Influitive.

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5 Tips for a Fantastic Marketing Conference

Cody Ward

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful.

Want More from Event Marketing? You Need Intent Data

Aberdeen HCM Essentials

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)? With an average event sponsorship costing upwards of $20,000, you don’t have much room for error. Event Marketing Mistakes That Hurt ROI.

The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference.

How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? B2C event marketing is frequently focused around new customer activation, delighting current customers or even to build awareness.

Event Marketing For Lead Generation

Sales Intelligence View

You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. The best way to generate leads from event marketing is to incorporate social media in the marketing process, according to a 2012 MarketingSherpa survey. Before the Event. Social media is a great tool to market your event. Mail invitations to the event containing a QR code.

How to Improve B2B Event Marketing ROI with Marketing Attribution

bizible

Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it? This is why marketing attribution software is absolutely necessary in the B2B events world. Below, we outline the ways you can improve your event marketing with B2B attribution.

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How to Craft an Event Marketing Plan

TrustRadius Marketing

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. What is Event Marketing?

Events Marketing Analytics – A Game Changer

B2B Marketing Analytics

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them.

The Biggest Leadership Conferences Taking Place in 2020

Marketing Insider Group

If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. Founded by the team behind the Talent Development Hot Seat podcast, this is the conference to be at for talent development professionals. Event Marketing

Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

B2B Event Marketing: A Central Component of Your Strategy

Launch Marketing

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. This overwhelming majority of executives see beyond the cost of attending trade shows and are fully aware of the benefits of including them in their marketing strategy. Networking events. blog b2b event marketing branding lead generation