How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” event marketing Content Marketing marketing conferences

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The Power of Vulnerability in Event Marketing

Marketing Insider Group

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content Marketing

Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […].

Conference Season Prep: Make the Most of Trade Shows

Act-On

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management.

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. Producing an event is expensive and risky. Should you launch a client conference of your own?

How To Improve Events Marketing With Performance Management Reporting

bizible

Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost.

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Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.

How to Measure Event Marketing Performance and ROI

Marketo

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.

Could Event Marketing Be Your B2B Golden Ticket?

KoMarketing Associates

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional.

Is Content Marketing Killing Your Customer Conference?

Act-On

I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. And what does this mean for the future of customer conferences?

Industry Conferences and Seminars: How to Extract their Real Business Value

Marketing Craftmanship

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic?

Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. This obviously extends the event. Conference mobile app.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.

Want More from Event Marketing? You Need Intent Data

Aberdeen

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. For 68% of B2B marketers , events are all about lead generation.

10 Types of Content That’ll Make Your Event Marketing More Effective

Contently

Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration.

Event Marketing, Personalization and ABM

Listenloop

Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing.

Your 2017 Resource Guide to Digital Marketing Conferences

Act-On

You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season.

Events Marketing Analytics – A Game Changer

B2B Marketing Analytics

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies.

The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference.

An Event Marketer’s Guide to CES 2020

AgencyEA

CES is arguably the world’s largest consumer technology conference. This annual event, hosted by the Consumer Technology Association (CTA)®, is more than an exhibit with tech demos, it’s a playground for companies to showcase breakthrough technologies and innovations. Naturally, it’s an event marketer’s dream.

How to Improve B2B Event Marketing ROI with Marketing Attribution

bizible

Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it?

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Event Marketing For Lead Generation

Sales Intelligence View

You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. Before the Event. Social media is a great tool to market your event. During the Event .

B2B Event Marketing: A Central Component of Your Strategy

Launch Marketing

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events.

5 Tips for a Fantastic Marketing Conference

Cody Ward

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful.

How to Plan an Event That Will Get Attendees Talking

Influitive

Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with digitally on a regular basis. It’s also no secret that conferences deliver immense business value by enabling your passionate customers to connect with one another and share their own best practices, by extension empowering them […]. The post How to Plan an Event That Will Get Attendees Talking appeared first on Influitive.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone.

How to Craft an Event Marketing Plan

TrustRadius Marketing

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. What is Event Marketing?

7 Creative Event Ideas to Use in 2019

Marketing Insider Group

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group.

Event Marketing for a Lasting Impact

Semcasting

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. This may bring a limited degree of success by driving the targeted audience to take some immediate action like visiting a booth at a conference or dining at a local restaurant after the event. Step 1: Geo-fence the event location.

Event Marketer: Partner Conference Overhaul - Microsoft’s Year-Two Strategy

The Freeman Company

An insider look at the strategy, experience design, and technology behind Microsoft WPC

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. Conferences are hard to sit through.

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10 Motivational Speakers That Will Rock Your Next Event

Marketing Insider Group

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. The post 10 Motivational Speakers That Will Rock Your Next Event appeared first on Marketing Insider Group. Event Marketing