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I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. This obviously extends the event. Conference mobile app. MORE
I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. The post 10 Motivational Speakers That Will Rock Your Next Event appeared first on Marketing Insider Group. Event Marketing MORE
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events. MORE
In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. MORE
As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group. MORE
You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season. MORE
Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. Producing an event is expensive and risky. Should you launch a client conference of your own? MORE
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. MORE
You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. Before the Event. Social media is a great tool to market your event. During the Event . MORE
B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. MORE
An insider look at the strategy, experience design, and technology behind Microsoft WPC MORE
Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference. MORE
B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. For 68% of B2B marketers , events are all about lead generation. MORE
Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. This may bring a limited degree of success by driving the targeted audience to take some immediate action like visiting a booth at a conference or dining at a local restaurant after the event. Step 1: Geo-fence the event location. MORE
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture? MORE
CES is arguably the world’s largest consumer technology conference. This annual event, hosted by the Consumer Technology Association (CTA)®, is more than an exhibit with tech demos, it’s a playground for companies to showcase breakthrough technologies and innovations. Naturally, it’s an event marketer’s dream. MORE
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. MORE
As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management. MORE
Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic? MORE
Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration. MORE
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. MORE
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. MORE
It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. What is Event Marketing? MORE
I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. And what does this mean for the future of customer conferences? MORE
Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost. MORE
For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. MORE
I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful. MORE
I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. Conferences are hard to sit through. MORE
41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. MORE
I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” event marketing Content Marketing marketing conferences MORE
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys. MORE
A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content Marketing MORE
Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing. MORE
How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows MORE
Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional. MORE
Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it? MORE
Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with digitally on a regular basis. It’s also no secret that conferences deliver immense business value by enabling your passionate customers to connect with one another and share their own best practices, by extension empowering them […]. The post How to Plan an Event That Will Get Attendees Talking appeared first on Influitive. MORE
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. MORE
Marketing Insider Group
JUNE 25, 2019
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.
Marketing Insider Group
JANUARY 8, 2019
I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” event marketing Content Marketing marketing conferences
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Marketing Insider Group
APRIL 24, 2019
A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content Marketing
Marketing Insider Group
AUGUST 23, 2017
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […].
Act-On
AUGUST 24, 2017
How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows
Lead Liaison
NOVEMBER 2, 2018
As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management.
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Biznology
SEPTEMBER 3, 2015
Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. Producing an event is expensive and risky. Should you launch a client conference of your own?
bizible
NOVEMBER 14, 2016
Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost.
B2B Lead Generation
JULY 8, 2013
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true.
Marketo
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.
bizible
MARCH 20, 2017
For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.
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KoMarketing Associates
FEBRUARY 26, 2015
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow.
Single Grain
OCTOBER 11, 2019
Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional.
Act-On
MARCH 15, 2017
I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. And what does this mean for the future of customer conferences?
Marketing Craftmanship
FEBRUARY 16, 2017
Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic?
Marketing Insider Group
MAY 21, 2014
I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. This obviously extends the event. Conference mobile app.
Biznology
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.
Aberdeen
AUGUST 29, 2019
B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. For 68% of B2B marketers , events are all about lead generation.
Contently
OCTOBER 25, 2018
Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration.
Listenloop
JANUARY 3, 2017
Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing.
Act-On
FEBRUARY 9, 2017
You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season.
B2B Marketing Analytics
AUGUST 24, 2019
In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.
Valasys
APRIL 17, 2019
41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies.
Marketing Insider Group
JANUARY 6, 2020
Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference.
AgencyEA
JANUARY 27, 2020
CES is arguably the world’s largest consumer technology conference. This annual event, hosted by the Consumer Technology Association (CTA)®, is more than an exhibit with tech demos, it’s a playground for companies to showcase breakthrough technologies and innovations. Naturally, it’s an event marketer’s dream.
bizible
MAY 26, 2016
Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it?
Sales Intelligence View
MARCH 11, 2013
You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. Before the Event. Social media is a great tool to market your event. During the Event .
Launch Marketing
FEBRUARY 26, 2018
B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events.
Cody Ward
OCTOBER 25, 2012
I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful.
Influitive
SEPTEMBER 16, 2019
Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with digitally on a regular basis. It’s also no secret that conferences deliver immense business value by enabling your passionate customers to connect with one another and share their own best practices, by extension empowering them […]. The post How to Plan an Event That Will Get Attendees Talking appeared first on Influitive.
Zoominfo
JANUARY 29, 2018
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone.
TrustRadius Marketing
SEPTEMBER 5, 2018
It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. What is Event Marketing?
Marketing Insider Group
MARCH 13, 2019
As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group.
Semcasting
JUNE 22, 2018
Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. This may bring a limited degree of success by driving the targeted audience to take some immediate action like visiting a booth at a conference or dining at a local restaurant after the event. Step 1: Geo-fence the event location.
The Freeman Company
FEBRUARY 18, 2015
An insider look at the strategy, experience design, and technology behind Microsoft WPC
Smashmouth Marketing
DECEMBER 1, 2010
I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. Conferences are hard to sit through.
Marketing Insider Group
JULY 4, 2019
I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. The post 10 Motivational Speakers That Will Rock Your Next Event appeared first on Marketing Insider Group. Event Marketing
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