Marketing Insider Group

JANUARY 4, 2021

At that point I thought back to a data literacy roundtable discussion Jonathan Scharr , who leads BI and analytics for Middlesex Health, and I gave at this year’s virtual Dresner Advisory Services Real BI Conference. Theresa talked about her own journey to her role as a Data Scientist. This made me think about my own unique journey.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Martech

JUNE 20, 2023

Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. I think it’s going to take governance and control.” He had explained the difference between opaque and transparent algorithms.

Marketing AI 109

Marketing AI Enterprise Management Generation Allocation 109

Marketing Insider Group

JANUARY 30, 2023

Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Hinge Marketing

FEBRUARY 8, 2017

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. So just click the link below to download the study.

Marketing Management 48

Marketing Management Research Service Case Studies 48

readwrite

OCTOBER 26, 2017

Government organizations have historically not been early adopters of much hyped technology like virtual reality. How has the technology captured the attention of government workers and how are they deploying it for effective use? Let’s dig a little deeper into specific use cases where governments have deployed VR.

Training 52

Training Budget Programs Distribution Education 52

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. PR may be required to address the fact that, among government workforces, transformation can create uncertainty. Are state and local government leaders tapping AI to deliver citizen services?

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Martech

SEPTEMBER 13, 2023

At the SAS Explore conference this week, the following core capabilities were announced: Integration via the SAS connector framework to large language model (LLM) providers. He laid out a framework for governance: “Prioritising data privacy. Specific capabilities. No sharing of company or customer data with the models.

Marketing AI 135

Marketing AI Enterprise Management Marketing Management Generation 135

Martech

MARCH 22, 2022

It also renamed itself Stoli to differentiate itself from the entirely separate Stolichnaya vodka made in Russia and owned by the Russian government. Stolichnaya is now making a big point that it’s from Latvia. Constantine von Hoffman. Managing Editor. Quote of the day.

Co-Registration 92

Co-Registration Conference Differentiation Internet Marketing 92

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

Digital Experience Platform 88

Digital Experience Platform Guidelines Privacy Acquisitions 88

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Data governance and identity tools also live in this layer. Register and watch The MarTech Conference here.

Privacy Protection 131

Privacy Protection Paid Search Agency Advertising Agencies Work Management 131

Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. Dig deeper: DAM governance structure defined and explained DAM remains essential in modern martech stacks Marketing and creative professionals need easily accessible content to stay competitive.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Tony Zambito

MAY 4, 2020

While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change. Old habits related to how people gathered in meetings, cafeterias, conference rooms, and etc. Demos, Conferences, Conventions On Hold.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Martech

NOVEMBER 1, 2021

. “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference. Watch the full presentation from our MarTech conference here (free registration required). ” What’s wrong with basic CMPs?

Marketing Management 110

Marketing Management Privacy Conference API 110

Martech

DECEMBER 20, 2021

These roles go hand-in-hand with implementing marketing taxonomy, as two experts from data governance company Claravine recently discussed at our MarTech conference. View the full presentation from our MarTech conference here (free registration required).

Digital Asset Management 111

Digital Asset Management Business Conference Tagging 111

Martech

DECEMBER 22, 2022

We hear that phrase in countless vendor presentations, conferences and advertisements. Would that information be valuable to security application providers, security officers, the government or the private industry? Establish governance over the operation. “Data is an asset.” And for some companies, data is, indeed, an asset.

Lead Scoring 121

Lead Scoring Lead Ranking Tips Work Management 121

Hinge Marketing

JUNE 29, 2016

government. Research from the Hinge Research Institute found that these high-visibility experts confer major benefits to their firms—allowing them to be better known, attract more business, grow faster, and command higher fees. These are the industry icons Washingtonians fight over for their annual conferences.

B2B Thought Leadership 48

B2B Thought Leadership Business Thought Leadership Ideal Customer Profiles 48

Hinge Marketing

JUNE 29, 2016

government. Research from the Hinge Research Institute found that these high-visibility experts confer major benefits to their firms—allowing them to be better known, attract more business, grow faster, and command higher fees. These are the industry icons Washingtonians fight over for their annual conferences.

B2B Thought Leadership 48

B2B Thought Leadership Business Thought Leadership Ideal Customer Profiles 48

Bluetext

MAY 10, 2021

We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. While segments of the country are inching back toward some sense of normalcy, it will be a while before thousands of people are gathered in convention centers and hotel conference centers again. . At least a little.

Conference 26

Conference PR Advertising Agencies Press 26

Martech

NOVEMBER 15, 2021

Among the services that ON24 provides, business users can host live and on-demand webinars, custom virtual conferences and multimedia content experiences, all which now can pull rich audience data for marketing and sales. HubSpot platforms are used by over 128,000 customers currently.

Hubspot 107

Hubspot Conference Ideal Customer Profiles Marketing Management 107

Martech

AUGUST 3, 2023

Emails from government lists. Emails from business cards collected at the annual conference. Sign-ups for email newsletters. Emails that come with a paid subscription. Emails that come with a non-subscription purchase. Emails from lookup services. Given in exchange for a free white paper. Rank them from least to most valuable.

Lead Scoring 97

Lead Scoring Lead Ranking Deliverability Ad Exchange 97

Ataccama

APRIL 28, 2022

Watch Ataccama Innovate 2021 Conference on demand! See firsthand our innovations for data quality and governance, watch panels of inspiring discussions by your peers, and more!

Demand 52

Demand Conference 52

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: We’re at a HubSpot conference, so I know that’s your CRM. Q: So who are your customers? What parts of it do you use the most?

Ideal Customer Profiles 125

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 125

Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. The law was notable for governing behavior that did not actually take place in the EU. In the wake of Brexit, the UK ditched EU governance but kept its own version of GDPR ( UK GDPR ).

Advertising Agencies 139

Advertising Agencies Privacy Paid Search Agency Privacy Protection 139

Martech

JUNE 22, 2023

are still our secret decoders for working across multiple data sources in my March 2023 MarTech conference presentation. Governance and training still needed to avoid blind trust Martech leaders need to be careful not to rely on AI alone for data management and quality. However, programming VLOOKUP is too technical for many.

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. More from the MarTech Conference >> Sony’s marketing data strategy. What are the benefits of customer data platforms?

Interactive Marketing 105

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 105

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Martech

JANUARY 10, 2024

He’s also spoken at The MarTech Conference. Presenting at conferences is very different from a writing forum. Dig deeper: Thinking content governance in the era of generative AI Get MarTech! This interview has been edited for clarity and length. He asked, “Do you think some of that is just the human nature of fear?”

Marketing AI 108

Marketing AI eCommerce Peer-to-peer CMO 108

chiefmartech

MARCH 25, 2020

An update on a marketing technology conference right now should be kept in perspective. The MarTech conference that was scheduled for April 15-17 is officially canceled. 30 companies — and one government agency — submitted entries, and wow, many of them are superb. No surprise, I’m sure. Details here.).

Conference 56

Conference Planning Work Management Marketing Analytics Tools 56

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. See the full presentation from our MarTech conference here.

Enterprise Management 129

Enterprise Management Work Management Marketing Management Paid Search Agency 129

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. Shell uses Welcome for content planning, creative services and brand governance — it has even developed an automated feature to detect whether the Shell logo is correctly represented in content. Why we care. To be fair, Macherzy?ski

Enterprise Management 97

Enterprise Management Work Management Marketing Management Digital Experience Platform 97

Biznology

JANUARY 21, 2021

Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. CEO, JEM & Distinguished Principal Fellow, The Conference Board, former senior executive, Thomson Reuters. John Clemons. Jen McClure.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. ” and “How do you manage rights, roles and permissions, and governance around that?” Perform a gap analysis and resource audit. .”

Digital Asset Management 127

Digital Asset Management Work Management Marketing Management Brand Identity 127

Martech

AUGUST 30, 2022

Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference. Only in this way can brands build trust, and with that, a competitive edge. Building transparent customer experiences.

Ad Building 112

Ad Building Privacy Ad Exchange Brand Identity 112

Martech

SEPTEMBER 17, 2021

Our conference has officially concluded, but everybody is still catching up on what they missed. The perspective from a Big Three movie chain is immensely valuable and relevant to MarTech, as we continue to assess the conference experience that our visitors value. Good morning, Marketers, MarTech is still buzzing. Read more here.

Marketing AI 114

Marketing AI Conference Paid Search Agency Buzz 114

Bluetext

OCTOBER 2, 2023

Here is your guide to making the most of your AUSA experience: Set Clear Goals: Before attending the conference, define your objectives. Having clear goals will help you tailor your conference experience accordingly. Network with Purpose: Networking is one of the main reasons people attend conferences.

Conference 40

Conference Trade Show Lead Nurturing Organic Leads 40

Webbiquity

MAY 3, 2022

The largest share (45%) prefer that celebrations be in-person only, while 11% prefer that government events be only virtual. More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. What type of measurements do you have in place and how is that supported by regular governance and reviews with stakeholders?

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328