The Buyer’s Journey Is Changing – How Can Government Contractors Adapt?

Hinge Marketing

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting.

Spark Energy Digital Conference

Datafusion Solutions

To top it all, the never seen before pandemic of Covid-19 is wreaking havoc to economies across the world due to strict lockdown measures imposed by Governments. With the Spark Digital conference, it has become easy to approach the right B2B clients at the right time.

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Government Services Research Released

Hinge Marketing

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. Because within government services they do in fact, secure business in very different ways. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription.

Code Conference – Some Thoughts on Big Tech Companies and the Government

Walker Sands

Events Code Conference Recode

6 Ways To Reach Government Decision Makers With Account Based PR

Bluetext

When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” Government Marketing Public Relations Top Public Relations Firms Trends

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

Every MarTech conference is always a whirlwind of insights and ideas. Principles of IT Governance for Martech. However, even you choose to lead marketing technology operations from within the marketing department, you can benefit from the ideas of good IT governance that Docker shared: Get all the data in one place for a single source of truth (centralization). It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event.

4 PR Considerations For Virtual Conferences & Events

Bluetext

We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. This continues to pose a challenge for traditionally face-to-face organizations that need to reach business, government, and consumer technology decision-makers.

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15 government communications leaders getting crisis response right during COVID-19

Sprout Social

Almost overnight, public information officers and digital media directors in government agencies across the country had to switch gears into what’s looking like a long-haul crisis response. link] via @GOVERNING cc: @ELGL50 @GovernmentSM. Subject: US Government? ????)

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. Research from the Hinge Research Institute found that these high-visibility experts confer major benefits to their firms—allowing them to be better known, attract more business, grow faster, and command higher fees. These are the industry icons Washingtonians fight over for their annual conferences. They’re the problem solvers who immediately come to mind when the government hits a roadblock.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. Research from the Hinge Research Institute found that these high-visibility experts confer major benefits to their firms—allowing them to be better known, attract more business, grow faster, and command higher fees. These are the industry icons Washingtonians fight over for their annual conferences. They’re the problem solvers who immediately come to mind when the government hits a roadblock.

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

chiefmartech

An update on a marketing technology conference right now should be kept in perspective. The MarTech conference that was scheduled for April 15-17 is officially canceled. 30 companies — and one government agency — submitted entries, and wow, many of them are superb. The post Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead appeared first on Chief Marketing Technologist. Hey, I hope you’re doing okay.

Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. We all brushed it off — there was no way we would cancel our largest conference of the year six weeks out!

Top 3 Learnings & Observations from Tableau Conference 2015

Fathom

I was fortunate enough to attend the Tableau Conference 2015 in Las Vegas, Nevada last week. The conference was amazing; they had different sessions to meet your experience levels and also have different types of sessions such as customer stories to show how other customers are leveraging Tableau within their company, hands-on training, and more. Below I’ve listed very high-level learnings (some unexpected) from the conference.

Online communities are the best thing about the internet

Biznology

It was a man-online conference that was invitation only and run by my mentor for many years, Frank L Burns, who was also not only part of Task Force Delta featured in The Men Who Stare at Goats but also created the military recruitment slogan “ Be All That You Can Be ” in 1980. The Meta Network in general and the Fire Conference, in particular, helped me through my 20s.

Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

Growing surveillance, tracking, and monitoring by governments and companies have also made privacy a burning issue. By businesses, governments, organizations. Data Governance

The 10 most fascinating people in B2B marketing in 2017

Biznology

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. BIIA’s most recent conference in Bangkok was a sellout. Top 10 lists are everywhere this year.

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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year 2021, with over $1 trillion going to Health and Human Services alone. Government contracting is a long game, built on endurance.

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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

The opportunity for your business at government agencies is immense. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year 2021, with over $1 trillion going to Health and Human Services alone.

RFP 26

MarTech, the vendor-agnostic conference for marketing technology and operations leaders, returns in October

chiefmartech

This has become abundantly clear to me as I’m programming the next MarTech conference , which will take place in Boston, October 1-3. On the contrary, it’s more important than ever to have strong technical and operational leadership in the marketing department — to forge the right infrastructure for distributed digital marketing, with centralized data management and overarching governance for everything from customer experience continuity to new privacy compliance.

How culture breeds commitment

Biznology

Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21 st Annual Senior Corporate Communicators Conference was so exceptional. It’s no longer governments; they’re dysfunctional.”. They’ve grown up in a world in which trusted institutions are under assault, job security is a myth, and government is in perpetual gridlock.

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Gotten a pitch to attend a conference or trade show lately? It’s tough to get people to part with their money, or their time, to attend conferences these days.   A recent email from the SAP Insider trade pub for their Administrator and Infrastructure Conference   did a good job of doing exactly that. Tip 5 – How to understand the difference between centralized, distributed, and autonomous data governance models, and.

Takeaways from WITI Boston’s Breaking Through Barriers: Climbing the Tech Ladder

Aberdeen HCM Essentials

The speakers (left to right) included Kaye Cullum – Senior Director, Global Talent Acquisition at Thermo Fisher Scientific, Paola Lucetti – Director, IT Global Transformation Office, Governance and Innovation at Proctor and Gamble, Deirdre Schreiber – Sr. Last night, Aberdeen had the pleasure alongside Randstad Technologies to host the Women in Technology International (WITI) event, Breaking Through Barriers: Climbing the Tech Ladder.

Annual Content Marketing Retreat 2012

Ambal's Amusings

brands, non-profits, even government agencies) that’s going to make the past decade look more like a warm act, than the main event. ClickInsights: Expert Interviews ConferencesDo you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change. Old habits related to how people gathered in meetings, cafeterias, conference rooms, and etc.

The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

At that point I thought back to a data literacy roundtable discussion Jonathan Scharr , who leads BI and analytics for Middlesex Health, and I gave at this year’s virtual Dresner Advisory Services Real BI Conference.

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. How has this been received, and any updates to report between last fall and this spring’s MarTech conference?

When will B2B trade shows and in-person events return?

Biznology

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. Those big company conferences are just a discretionary use of marketing funds that brings the big company publicity and makes customers happy and possibly more loyal.

May Monthly Round-Up

Outreach

From helping us host the largest virtual sales engagement conference ever, to delivering the latest and greatest in SEP products, catch-up on what happened last month in our May Round-Up. As May passed by in the blink-of-an-eye, a few things remain true for us in June.

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. CMOs are reporting that marketing budgets are being slashed.

FIR B2B #131: HOW TO RUN WEBCASTS AND VIDEO CALLS

Biznology

Here is an example of a recent speech David gave to an audience of local government IT managers. Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS. Both Paul and David have run and participated in various webinars and online meetings over the years.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

Below are several ideas – that also support the development of a governing program. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology.

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Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

Marketing Envy

But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. It features speakers from government bodies, new startup founders, and established industry thought leaders. RSA Conference 2021.

The Top 25 Cyber Security Trade Shows for 2020

Marketing Envy

At CyberTech Global conference, top cyber tech experts from around the world share and learn innovations and new approaches to cyber security. RSA Conference 2020. The RSA conference occupies pride of place on every cyber security events calendar.

When segmenting customers, don’t forget your silent majority

Oracle

They love your annual conference and happily retweet your marketing tweets but never agree to speak to your prospects. Companies are too despite the preponderance of processes, governance, and standards. Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

Trescon & LEAD Ventures Come Together for World Blockchain Summit in Dubai

Valasys

The Summit will be an elite gathering of investors, government authorities, blockchain startups & enterprises & will commence on 22 nd October with a pre-party followed by conference sessions under the benefaction of the Office of His Highness, Sheikh Sultan Bin Abdullah Bin Sultan Al Qasimi. The conference sessions will be led by global thought leaders, exhibitors & start pitch competitions on the 23 rd & 24 th of October at the Jumeirah Emirates Towers in Dubai.

Executive Insights: A Conversation with the “Father of Business Intelligence” Howard Dresner

Marketing Insider Group

Howard took the concept to Gartner, became a VP and Research Fellow, and established the Gartner BI practice and a successful BI customer conference. It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology.

Prognostications, Predictions And Hot Topics For 2021

Biznology

Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. CEO, JEM & Distinguished Principal Fellow, The Conference Board, former senior executive, Thomson Reuters. Welcome to 2021!

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