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How an AI Helped the Top Travel and Resort Company in Las Vegas

Atomic Reach

According to recent census data, in addition to being younger, visitors to Las Vegas were more diverse. About 56% of 2021 visitors were white, down from 2016 to 2019 results, which ranged from 69% to 77%. In 2021, about 19% of visitors were Hispanic, 17% in 2021 were African American and 6% were Asian.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics. The good: Like corpus data, scraped data comes from diverse sources and therefore covers a broad range of topics. The good: Anyone can access and use this data without restrictions or fear of copyright infringement.

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5 essential tips to clearly define your ideal target market

Tomorrow People

For this to happen, you should base your decisions on data that comes from a diverse range of sources. When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.). But other important sources may also include: Demographic censuses.

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No code app creators, startups, and the future of enterprise marketing

chiefmartech

Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. 29% of “no coders” in the census were self-employed.

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Data Superpowers: Skew Correction

ConversionLogic

Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. Sadly, things are slightly more complicated in reality. In our datasets, we are simultaneously correcting for sampling bias in over two hundred demographic categories using both the U.S.

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How an AI Named MAYA Helped the Top Travel and Resort Company in Las Vegas Get Its D&I On

Atomic Reach

According to recent census data, in addition to being younger, visitors to Las Vegas were more diverse. About 56% of 2021 visitors were white, down from 2016 to 2019 results, which ranged from 69% to 77%. In 2021, about 19% of visitors were Hispanic, 17% in 2021 were African American and 6% were Asian.

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Better reporting can improve email performance

Martech

Two recent surveys primarily of UK email marketers show the wide range of treatments email reporting receives. Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. Time spent on email marketing is increasing slowly.