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Artificial Intelligence: A beginner’s guide

Martech

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. If she searches for Jane Austen, also show her Emily Bronte.” “If

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17 Stunning Examples of Above the Fold Content to Hook Your Visitors

Optinmonster

Google values user experience, and a well-designed ‘Above the Fold’ area can contribute to better search rankings. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows. Then it shows how the product could help solve that problem. The homepage is simple.

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How Google (Actually) Works

seo.co

Google is undoubtedly the world’s greatest search engine. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Improving your website’s ranking on a search engine is called search engine optimization (SEO). What is Google?

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Creating Content That Satisfies Search Intent and Meets Customer Needs

Conductor

When thinking about optimizing content, your top priority should be search intent. This is something we may take for granted, but it’s the exact reason why search intent is so important. What is search intent? And with the growth of mobile search, we now have a search engine in our pockets at all times.

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Top Educational Resources for Content & SEO Team Alignment

Conductor

If you don’t weave SEO best practices into your content, you’ll eventually see lower search results rankings. By effectively integrating this research into your content, you’ll see more success when it comes to climbing search rankings; proving the value of content and SEO working hand-in-hand. Get ready to rise in the ranks.

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

They vary by industry and business, but they should always be well-defined and able to show progress toward achieving an identified goal. Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback.

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Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

The legal vertical is one of the most competitive in search, and for good reason. Optimizing pages for local search opportunities, is key to ensuring small firms can compete in organic SERPs. A whopping 96% of people seeking legal advice use a search engine and 74% of consumers visit a law firm’s website to take action.