Artificial Intelligence: A beginner’s guide
Martech
MAY 8, 2023
Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. If she searches for Jane Austen, also show her Emily Bronte.” “If
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