Zoominfo

APRIL 26, 2022

Over the years, Boolean algebra has become the fundamental query methodology on which search engines are based. Essentially, Boolean logic makes a search more effective by establishing relationships between different variables. Recruiters often use Boolean queries to make their searches for ideal job candidates more specific.

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

MARCH 2, 2021

Improve search visibility for new topics. Your goals could focus on traffic, leads, search engine rankings, and anything else that will help you improve your content marketing strategy and achieve better results. She searches for “outsourced content creation services” on Google. How Do You Do a Content Gap Analysis?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Conductor

MARCH 16, 2022

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy. SEO Basics for Beginners.

Education 98

Education Resources SEO Lead Scoring 98

Martech

MARCH 8, 2024

Dig deeper: How to assess your organization’s AI readiness with the 5P framework Know before you go When searching for training resources to help you or your team better understand AI for marketing. I also recommend the Coursera Prompt Engineering for ChatGPT course as it offers an easy-to-understand approach to creating advanced prompts.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Brightedge

JANUARY 14, 2022

Judging by efforts both official and experimental , Google seems to be placing increased emphasis on local search. Altogether, BrightEdge classifies search intent broadly under one of four similar mindsets (note, searches can span multiple mindsets): I-Want-To-Know - Research-oriented searches.

Resources 105

Resources Google Features Comparison 105

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Biznology

JULY 12, 2019

However, when a brand is so successful, it runs the risk of becoming synonymous with the category, especially if the name is a made-up word. Basically, when a trademark becomes so pervasive that it no longer just represents the brand, it often is used as the action or a verb. vs. United Drug Co.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

seo.co

JULY 19, 2021

Google is undoubtedly the world’s greatest search engine. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Improving your website’s ranking on a search engine is called search engine optimization (SEO). What is Google?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

SmartBug Media

JULY 22, 2022

If you have a broader positioning, such as the whole country and both mobile and desktop, it could be easier to appear on search results than an overspecific campaign in just a certain narrow geographic or platform radius. The Topic and Nature of the Search. Which categories make the most sense to advertise?

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Only B2B

OCTOBER 18, 2023

Must Read: B2B Content Syndication Strategies for 2024 Success Syndicating Video Content: Maximizing Engagement in the Digital Era Video Syndication: Unpacking the Basics Video syndication is a strategy that involves sharing your video content on various platforms beyond your own website.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. An SEO audit is a detailed check of how well your website is ranking in search. Why Do I Need an SEO Audit?

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

Hubspot

OCTOBER 23, 2020

While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. A website's taxonomy can dictate the user experience, and can also influence search engine rankings. Ultimately, you want both users and search bots to understand your site.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

Exo B2B

NOVEMBER 28, 2023

Now, if somebody wants to find you through search and give you their money, they go to Google and enter juicy keywords. Do LinkedIn posts show up in any Google search? Yes , it’s content that drives Google’s search engine optimization. I don’t think Google is going to give LinkedIn a search engine.»

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

seo.co

AUGUST 15, 2022

Here we discuss how to improve the most important aspects of technical SEO to get your website ranking better in the search engines. Technical SEO is exactly what it sounds like: technical search engine optimization techniques. If your site doesn’t get indexed, it won’t turn up in search results.

SEO 105

SEO De-duplication Domain SERP 105

seo.co

OCTOBER 5, 2021

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

Optimization 121

Optimization Deep Linking API Mobile Marketing 121

Marketing Insider Group

NOVEMBER 9, 2020

This survey doesn’t ask about content marketing spend, which could fall under the website and SEO categories. Content pillars: The category topics you’ll write about. When you begin a strategic keyword search, you’re really learning about your audience and what and how they search. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

SmartBug Media

APRIL 2, 2020

Today, this journey often involves the use of search engines. As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Alignment Fails to Avoid. Responsibilities.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Brightedge

JULY 1, 2020

SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). Tags: seo and ppc, paid advertising, google ads Blog Category: Other What is the difference between SEO and PPC?

SERP 128

SERP PPC Top of Funnel SEO 128

seo.co

JANUARY 10, 2022

There are some basic best practices you’ll have to cover site-wide , including the implementation of a compelling, web design , but after the basic structure of your site is out of the way, you’ll have to zero in on specific pages—and some pages are strictly more important than others. Form the strongest impressions with new users.

Marketing Websites 105

Marketing Websites Landing Pages Lead Scoring Lead Ranking 105

Valasys

FEBRUARY 26, 2024

For easier understanding, this free tool allows you to analyze data from user searches on Google (and its various services, including YouTube). It is a service that you can use to search for topics to write articles or stay informed about the issues that have aroused users’ interest on the web. How can you do this? Simple enough.

Trends 40

Trends SEO Ad Frequency Keywords 40

Animalz blog

MARCH 8, 2023

The “height” of that threshold is influenced by a host of factors: the maturity of the search results , and the quality of the existing competition; the complexity of the topic; the expertise and expectations of the audience. There are only so many people searching for a given query. Basic information was long ago covered.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

ATAK Interactive

JULY 29, 2019

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Luckily, if you have chosen Magento for your store’s eCommerce platform , setting it up for search engines is a relatively simple and straightforward process.

CMS Development 78

CMS Development eCommerce Domain SEO 78

Choozle

FEBRUARY 7, 2024

What Does it Take to Feel Rich in America According to a Edelman Financial Engines report, 67% of Americans said they would need at least $1 million to feel rich, up from 57% a year earlier. How Many People Fall into the “Have Lesses” Category? Roughly 20% said it would take $5 million or more.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Anyword

APRIL 6, 2022

Basically put, AI-powered writing assistants support a copywriter in the performance of their tasks. As you type in a search term, it will underline spelling mistakes and give you clickable options as it auto-completes your search phrase. . AI Writing Assistants. One platform that includes both functions is Google. AI Writers.

Marketing AI 97

Marketing AI Copywriting Paid Search Agency Landing Pages 97

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. The more you understand video SEO, the more likely your video will show up in the search results. That being said, writing great YouTube descriptions does not negate poor video content. Think again.

Youtube 132

Youtube Tips Keywords Copywriting 132

Content Standard

SEPTEMBER 16, 2020

In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices. The long-tail search patterns encouraged by voice search are changing how businesses develop their keyword strategies to guide their content creation.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Martech

SEPTEMBER 17, 2021

The DAM universe is now segmented into three distinct categories that we label DAM 1.0, In his latest contribution to MarTech, Jarrod shows how DAM can evolve from just a basic asset library to a solution that supports marketing activities, to an omnichannel content platform enabling sophisticated mixed-media content.

Marketing AI 108

Marketing AI Conference Paid Search Agency Buzz 108

Optinmonster

APRIL 8, 2024

Sometimes they will need to find other related products in the same category, and sometimes they will want to go back to a previous search result. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Sprout Social

SEPTEMBER 16, 2022

This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Choose a category for your video and select a playlist if you like. When we think about search engine optimization (SEO), we often think about blogging. Start your free Sprout trial.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

seo.co

AUGUST 9, 2021

What this means, according to the search giant, is content that could affect the searcher’s health, financial stability, safety, or happiness. These days, YMYL content is a vital consideration when you are doing search engine optimization ( SEO ) and writing content for your website. Which Sites Does Google Say Are YMYL?

SEO 98

SEO Guidelines Google High Quality Lead 98

seo.co

AUGUST 20, 2020

The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Table of Contents. +

SERP 111

SERP Paid Content PPC Cost Per Click 111

Valasys

OCTOBER 10, 2022

Search Engines depend upon AI to arrange and present information across phones, PCs and even voice search. AI models from organizations like Google, or other major search engines, substantially determine your overall rankings and the audience who sees them. How does AI benefit SEO? Exploding Topics.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

seo.co

FEBRUARY 10, 2022

The easiest and most reliable way to find 404 errors on your site is through Google Search Console. Google Search Console (GSC) is one of the quickest ways to find 404 errors on your site. In these situations, it’s still a good idea to rectify the error—remember, your goal is to please both your user base and Google search crawlers.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

Sprout Social

FEBRUARY 17, 2020

Ensuring that you’re targeting people with interests, search behavior and demographics that match your business matters so that your ads are where they’ll have the biggest impact. The third main category is keyword targeting, which focuses on specific words or phrases that your target audience is searching on the platform.

Ads 124

Ads Top of Funnel Keywords Advertising Funnels 124