Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. So, the question isn’t whether or not to write these texts at all.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Act-On

SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Use your most important keyword in the title, but do so naturally. Simple SEO: Don’t overstuff keywords. Make sense?

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. Opportunities for Keyword Integration Each new piece of content presents an opportunity to incorporate relevant keywords, which can improve your visibility for specific search queries. Keyword optimization.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions. Our approach is to be empathetic to audiences and use our expertise to answer the questions they have. So, what’s the secret?

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. The easiest way to write for the Experience E is to include unique perspectives or case studies.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Kevin Indig

APRIL 25, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. I found 3 strategic questions critical: /1 How big of a problem is CSR?

Case Studies 141

Case Studies Case Study Studies SEO 141

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. competitor websites, target keywords, review sites).

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

APRIL 15, 2024

Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. It’s crafting content that addresses the distinct challenges, questions, and interests of a particular industry or professional group. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

ClearVoice

APRIL 13, 2024

Surveys often contain several questions about a particular product, company, event, etc. For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. In this case, you can use Google Forms , which is free and intuitive. Convenience.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Contently

MARCH 14, 2023

A featured snippet may also answer a common question that many people search for answers to. To take advantage of featured snippets, our SEO recommendations include adding an FAQ (frequently asked questions) section to the end of your article based on some of the most popular questions on Google related to your topic.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Salesforce Marketing Cloud

APRIL 10, 2024

We found that 67% of organizations are now tracking case deflection, typically done through customer self-service or automated processes. To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. This can be done virtually or in-person).

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Martech

APRIL 9, 2024

The user must follow the folder paths to find their results, as keywords can be unreliable. Remember that free text fields like “keywords” and “description” provide flexibility in tagging but can fall victim to typos and inconsistencies and require more end-user training to get solid metadata. Create titles with targeted keywords.

Digital Asset Management 104

Digital Asset Management Industry CMS Transparency Work Management 104

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Martech

AUGUST 28, 2023

However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so? There are certainly some AI ethical questions , but there are also other questions worth asking. In this context, giving an AI tool prompts that it isn’t equipped to handle can also yield questionable results.

Marketing AI 97

Marketing AI Ethics Sample Keywords 97

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Contently

FEBRUARY 14, 2023

Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. When they enter their query, they get a direct answer to the question they ask. Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand.

Intent 194

Intent Optimization Google SERP 194

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Sprout Social

OCTOBER 31, 2023

Plus, explore different types of prompts and use cases. It’s no longer a question of when but how they will adopt AI. Keyword These AI writing prompts are words or phrases that are closest to the goal of the generative content. Read on to understand the mechanics of AI writing prompts and how to craft them for the best results.

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

seo.co

DECEMBER 19, 2021

It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. So for an article about “desktop PC cases,” that phrase might appear 4 times in your 700-word article. It reads the article. 12/700 = 1.7%).

Optimization 115

Optimization Keywords SERP SEO 115

FMG Suite

APRIL 25, 2024

Build curiosity and ask questions. If your home page doesn’t answer these questions in five seconds, here is how you can fix it. To fix this, first start by answering those four questions. But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9 What is the next step?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Animalz blog

MAY 2, 2023

We will see more companies creating more search content targeted at the same number of keywords. Companies will be less discerning and more willing to tackle any keyword with a passing relevance to their product. Why bother with prioritization when you can target every keyword?

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

ClearVoice

APRIL 9, 2024

This could look like: Adding new information Replacing outdated info with the latest updates Enriching it with new media content Optimizing it with more relevant keywords Updating links For example, you might have expanded your service offering to include several value-added services. Should You Refresh or Archive the Content?

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Adobe Experience Cloud Blog

JANUARY 9, 2020

But, how do these companies decide which information best answers the questions you ask? When your audience asks a question, the leading article most relevant to the question they asked will be sent to them. . For example, let’s look at the question: “What is the best recipe for apple pie?”

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

SmartBug Media

SEPTEMBER 7, 2022

Whichever the case, don’t underestimate the traffic those old posts can bring you. Step 1: Have Your Keyword Research Ready. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Does it rank for many keywords or few? Here’s how.

Optimization 98

Optimization Keywords Traffic Tagging 98

Conductor

JULY 8, 2022

Dealing with business cases, procurement, infosec, and other internal processes can prevent you from achieving the value you need to reach—and surpass—your goals. This means ensuring your account is configured properly, aligning users to relevant use cases, and getting them trained from the start so you can hit the ground running.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

FunnelEnvy

FEBRUARY 5, 2024

At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Avoid keyword stuffing. Keyword strategies are what fuel PPC marketing. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Top Rank Marketing

DECEMBER 20, 2023

Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website. Consider starting with Pinterest to find keywords. Consider starting with Pinterest to find keywords. Research keyword trends and topics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Go Beyond SEO

APRIL 13, 2023

Keyword Research Keyword research involves identifying the keywords and phrases that potential clients use when searching for legal services online. Moz Keyword Explorer – A keyword research tool that provides detailed insights into search volume, difficulty, and opportunity for each keyword.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.” ” or “how to use widgets.”

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Martech

OCTOBER 11, 2023

People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? AI is supplementary to search.

Marketing AI 132

Marketing AI SEO Thought Leadership Search Marketing 132

seo.co

JANUARY 14, 2024

Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles. Insert important keywords naturally in blog and page content. For instance, you’ll want to analyze the keyword difficulty (KD) of popular search phrases to see what you’re up against. Do you already have some backlinks?

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Martech

APRIL 4, 2024

While the jury is still out on that question, as my very inexpensive Magic 8 Ball likes to say: “Outlook not so good.” So AI is an environmental worst-case scenario and a money pit. CoSchedule’s Hire Mia adds free SEO Generators for keyword research and other SEO tasks. Is it a money-losing proposition for them?

Marketing AI 72

Marketing AI Paid Content Marketing Management Forecasting 72

Martech

APRIL 4, 2023

The goal in all these cases is to keep the visitor engaged with yet another compelling piece of content on your platform. But this raises two critical questions: How does the system know what to recommend? If that’s the case for your site, keeping them separate ensures you make the most relevant content recommendations.

Marketing Websites 122

Marketing Websites Content Marketing AI Tagging 122

Launch Marketing

JULY 28, 2021

Why is this the case? Voice search is the go-to method for many when asking a question or looking for a quick update on something. In most cases, the voice assistant will respond with a short answer, but other times can lead the inquirer into a more in-depth research phase. Focus on keywords and language.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

seo.co

MARCH 7, 2023

There are hardcore purists who insist that SEO is perfect for everybody and will perpetually remain a viable and cost-effective marketing strategy, but there are also business owners who refuse to partake in what they feel is an unsafe and questionable strategy, and tons of variance in the people in between.

SEO 110

SEO Campaigns Burn Rate Advertising Agencies 110