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9 Things To Look for in a Digital Marketing Agency

Marketing Insider Group

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Your marketing firm needs a team capable of getting your work done on time, under budget, and at peak quality. A Robust and Skilled Team When it comes to your digital marketing agency, size matters.

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How True Classic uses post-purchase experiences to increase revenue

Martech

ParcelLab elevates the brand’s capability to control these customers’ experiences,” said Julian Krenge, CTO and co-founder of ParcelLab. “We The company has a dedicated returns portal with designated “Happy Returns” locations where customers can easily print labels and ship returns.

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[Research Round-Up] The Effectiveness of AI-Generated Images for Marketing

B2B Marketing Directions

Study 1 - Human Perception of Quality and Realism The objective of this study was to compare the perceived quality and realism of AI-generated vs. human-made images across three marketing use cases - product design, social media, and print ads. Prompts engineered by experienced marketers would likely have resulted in more effective AI images.

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Pega combines customer journeys with AI-driven next-best-actions

Martech

Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached. Why we care.

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Good morning: Media is changing

Martech

At that time, I was probably also questioning my resilience in consuming a form of print media. What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? Before the pandemic, I admit I wasn’t that impressed with finding a QR code on a magazine ad.

Media 89
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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

These tools have a vast number of capabilities that are making huge differences. The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing.

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Bionic Unveils “Custom Fields Everywhere” in Media Planning

Bionic

For details, see Bionic Capabilities. Every media channel: digital, TV, radio, print, OOH, and all other media channels. How to Get Custom Media Planning Fields Everywhere If you’re already on Bionic for Agencies, you already have all the capabilities described above. Every currency. Every media cost method. Every vendor.