Is Social Media Just Winning Price Sensitive Customers?
Digital B2B Marketing
AUGUST 23, 2011
In social media, marketers buy attention with promotions or discounts. 44% connect with brands on Twitter for discounts (source). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. Content Social Media alienware Jay Baer preference segment pricing social media twitterAnd research shows consumers expect this from marketers.