Products in the “long tail” of martech have a wide range of different strategies and aspirations
chiefmartech
OCTOBER 22, 2023
Hobby horse — not (initially) intended as a scalable business. But the potential reward can be commensurate with the risk — hence why these businesses attract a lot of venture capital. And a few of them will evolve, typically by acquiring or being acquired, into larger head/torso businesses over time.
Let's personalize your content