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MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. Whether you are talking B2C or B2B, the social outreach a company initiates will directly affect the business that company does.

Business to Business 79

Business to Business Tactics Trends Business 79

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APRIL 15, 2021

If you’ve looked into any sort of local directory marketing service or just wondered how your competitors got to the top of the search listings so quickly, the answer is Google My Business. Here’s a brief guide on Google My Business for contractors and other service providers. What is Google My Business?

Google 65

Google Business Ideal Customer Profiles Profiling 65

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NOVEMBER 17, 2021

Likewise, individual business pages allow each location to showcase what they offer, including staff members and other specific elements about that portion of the overall company. Individual business pages make this possible. 5 Tips for Creating Individual Business Location Pages. Going Global? Think About Language.

Business 65

Business Paid Search Agency Landing Pages Domain 65

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OCTOBER 10, 2017

Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making. Payroll is one of those business functions that actually should be automated as much as possible.

Automation 56

Automation High Quality Lead Business Social Media 56

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MARCH 29, 2018

Here are just a few of the ways that the head marketing strategist must evolve in the modern business landscape. Companies in all industries will eventually need to incorporate these concepts as standards – the businesses that lag behind will find themselves harshly removed from the commercial conversation. Master of Collaboration.

CMO 50

CMO Business Ideal Customer Profiles Planning 50

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AUGUST 22, 2017

If you own or manage a business and are not on social media, you are missing out on a fantastic opportunity to connect with clients as well as business partners. Armed with this information, you will be able to make sound business decisions. Use this information to make prudent business decisions. So post with care.

Social Media 62

Social Media Media Ideal Customer Profiles Business 62

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JANUARY 5, 2024

We’ve isolated four things that we think you—as marketers—should do every day to stay competitive and achieve your company or business marketing goals. Talk to those not in your target audience, but who have some interest or knowledge of your business, specialty or what you do day-to-day. And GOAL again. Go out and look.

Planning 65

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NOVEMBER 17, 2023

While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. Digital Advertising Digital advertising is a way that you can pay for your business to get into the minds of people who are already looking for a business like yours.

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

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JULY 12, 2023

In a Harvard Business Review article, right before the pandemic unleashed workforce upheaval, the director of the Center for Analytics and Behavioral Research (CABER) at leadership consulting firm DDI wrote that 66% of Gen X leaders had received only one promotion or none in the previous five years. How can businesses retain Gen-X employees?

Resource Management 65

Resource Management Work Management FAQ Lead Scoring 65

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DECEMBER 21, 2023

The Masters program in a good business school is where your new hire will learn the latest martech and peruse the latest case studies. Business is cutthroat. Adapting is essential in the competitive world of business, ensuring higher productivity and success in the marketing department. Adapt or die.

Planning 65

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MARCH 11, 2024

you know business shifted. Some brick-and-mortar businesses closed. Department of Commerce speaks to the (probably) unyielding “paradigm shift that COVID disruptions have brought to business.” eCommerce can be a substitute for brick-and-mortar stores, although some businesses choose to remain both (Target, anyone?)

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

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OCTOBER 11, 2023

In some ways, the features that make a website a good website vary from one small business to the next. Every small business serves a unique market, and your website should reflect that. RELATED: 4 Questions Small Businesses Should Ask About Your Website Moreover, consider the importance of fast loading times on mobile devices.

Small Business Marketing 65

Small Business Marketing Marketing Websites Business Customer Satisfaction 65

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NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs. You are not alone.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

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OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even if you don’t know much about blogging, these four reasons will convince you it’s necessary for your business. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

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SEPTEMBER 15, 2022

Customer retention strategies need to be at the core of your overall business strategy. They appreciate it when your teams look at their business and let them know that another product can help them be more successful. ” Track Churn Rate as a Key Metric for Your Business. How best do you foster B2B customer retention?

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Churn Rate Loyalty Cross-Selling B2B Sales 65

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JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. But users are more discerning than they used to be.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

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JUNE 8, 2022

You’d like to meet business goals faster, so you can grow into the future. ” When people in a business partnership assume they know what the other wants, both end up disappointed. What they do is too integral to business operations. Understanding Each Other’s Business. Set Expectations Early.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 65

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JANUARY 26, 2024

Defining the Basics When you strip away all the complexities and jargon that come with running a business, a sound business model comes down to this: What customer pain point has not been solved? How will my business solve that pain point better than any other business? How can addressing pain points improve my business?

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65

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DECEMBER 2, 2021

Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Consistent business is possible for the long term if you have the right marketing efforts in place. The good news? Feast or Famine Meaning. Comparable periods of excess and lack, for example.

Paid Content 65

Paid Content Paid Search Agency Marketing & Strategy Click Rate 65

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NOVEMBER 9, 2023

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception.

Privacy 65

Privacy Blast Campaigns Opt-out Paid Search Agency 65

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NOVEMBER 21, 2023

As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. Video marketing allows businesses to engage with their audience on a more personal and authentic level.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

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JANUARY 29, 2024

With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. This offers immense potential for businesses, but success depends on whether you are reaching the right audience.

Social Media 65

Social Media Media Demographics FAQ 65

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MAY 18, 2023

We won’t recommend classics, such as 1841’s “Extraordinary Popular Delusions and the Madness of Crowds” by Charles MacKay, almost anything by Seth Godin, Al Ries and Jack Trout, or the soon-to-be classics, such as “The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” by Marty Neumeier. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

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DECEMBER 11, 2023

Even if you do have a physical business, you need to be representing your brand on the internet. It’s not likely you will see foot traffic from millions of businesses, but with an online presence, your doors are always open for virtual traffic of the estimated 28.8 million small businesses in the U.S.

Design 65

Design Marketing Websites B2B Content 65

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MAY 24, 2023

If you’re not sure how to create those in a way that connects to your business plan, contact us. Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Have your company or business backgrounder ready and we mean out-the-door prepared. We can help.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

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DECEMBER 6, 2023

As a certified brand strategist, Shaw develops road maps for new brands and refreshes legacy brands through a process that focuses on understanding a business, its customers, what those customers want, why the business is different and why that matters.

Paid Search Agency 81

Paid Search Agency Planning Advertising Agencies Work Management 81

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OCTOBER 23, 2023

More and more businesses and advertisers are responding by gradually phasing out these outbound marketing channels. The Customers of the Future are Tuning out Traditional Outbound Marketing Channels The vast majority of businesses are constantly trying to increase their market share. These are the customers of today and tomorrow.

Inbound Marketing 65

Inbound Marketing Paid Search Agency Demographics Marketing & Strategy 65

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OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. In 2023, businesses across various industries are harnessing the potent influence of social media personalities and content creators to connect with their target audiences in meaningful ways.

PR 65

PR Trends Public Relations Transparency 65

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FEBRUARY 1, 2024

When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. Within the US, most businesses are back in operation (if they didn’t close permanently), although many still have labor shortages. How Do We Resolve Supply Chain Issues in 2024?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

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OCTOBER 20, 2023

An Appropriate Keyword Frequency Every business stands to benefit from identifying the keywords and key phrases that are the most important for SEO purposes. percent and 5 percent to ensure online web sleuths can find your business when searching for such keywords. Aim for a keyword frequency between 1.5

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

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SEPTEMBER 27, 2023

The myth endures that creative types are neurotic, overly sensitive artists—or worse, that they don’t understand or care about business. The point is to view your creatives not as monoliths of sensitivity or fussy behavior, but as creative brains that can help your marketing or business ideas triumph. #

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

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JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. Session duration metrics are more relevant for some businesses than others.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

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OCTOBER 26, 2023

In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and relevant. It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions.

B2B 65

B2B Terms and Conditions Customer Satisfaction Enterprise Management 65

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AUGUST 16, 2023

ROI in Home Renovations ROI, a term often associated with business investments, also holds immense significance in the realm of home renovations. By putting their needs first and offering solutions that truly make a difference, you play an integral role in shaping the success of both your customers and your business.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

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DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. With such a vast user base, businesses have the opportunity to reach an enormous and diverse audience. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

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NOVEMBER 16, 2023

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. Are customer surveys suitable for all businesses?

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

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NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. Consistent Content Production Blogging empowers your business to consistently produce fresh and relevant content.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65