Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Biznology

MAY 27, 2016

If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Start with one small tweak, and wait a few weeks to see if you notice a change in traffic and conversions. Blog: If you don’t have a business blog, this is an easy fix.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Writing on the Web

FEBRUARY 11, 2016

(It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.). 6 Principles of Quality Content. Be best of breed.

Content 100

Content Consulting Newsletter Opinions 100

Go Beyond SEO

OCTOBER 4, 2021

Swap out television for the internet, and much of what is described above can be said today. Despite these changes, many businesses have not risen to the challenge and have falling profits because of it. So, what’s a small business owner to do? As business owners, we’re used to our clients having similar issues.

Television marketing 88

Television marketing Multi-Channel Amazon Validation 88

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Albacross

MARCH 19, 2019

Advantages of Marketing Your Product on the Internet. The internet has created the most effective commerce model in history. With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. Start a Blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Webbiquity

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. A weekly industry news roundup I introduced on their blog helped double visits to the “news” category on the company blog in less than a year. It happens.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

KoMarketing Associates

MAY 24, 2012

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). By adding in your retargeting pixel you can add in stronger lures and ads on sites all around the internet. 2) Retarget Your Fans. 4) Focus on the ROI.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Writing on the Web

OCTOBER 28, 2015

In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. Small fee ($5, $7). This is what’s called the KLT factor. Big fee (up to $500).

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JUNE 8, 2010

All that changed in 2004 and 2005 with the popularization of blogging platforms like Typepad and Wordpress. This ushered in new business success for me and my former partner as The Blog Squad. We are social animals, and the Internet makes it incredibly easy to find like-minded others. Pick one or two and stick with them.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

JANUARY 2, 2013

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Directive Agency

FEBRUARY 4, 2022

However, Software-as-a-Service businesses require a distinct approach to content marketing. As every SaaS business aims to stand out against a sea of competitors, it has become a tough world with fierce competition in every niche. Unfortunately, only a small percentage of those who come across your article will read it thoroughly.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

LeadSquared

JANUARY 28, 2016

No expert will ever know your business as much as you do – in all of its history, glories and failures. Nobody will ever hand you for free an idea so refreshing, so new and so captivating – that it instantly makes your blog a success. 1) What goals do you want to achieve through your business blog? For example –.

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Writing on the Web

DECEMBER 8, 2010

I can blog about business blogging and content marketing. I love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. The other half is left-brained managing the business, operations, accounting, client services, etc. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. Mary Meeker’s Internet Trends ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Anything Goes Marketing

AUGUST 25, 2006

Problogger Darren Rowse's recent list of 301 blog lists and posted the ones that I liked the most that concerned blogging. How I Set Up Wordpress … Internet Weath Master Starting a Blog? 25 Things to Know BEFORE You Write for a Living by Liz Stuck? 25 Things to Know BEFORE You Write for a Living by Liz Stuck?

Blogger 100

Blogger Tagging Internet Marketing Small Business Marketing 100

Biznology

OCTOBER 14, 2011

As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. You see the Internet is a place where content is king, but most that are producing it aren’t exactly writing royalty.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

LeadSquared

MARCH 19, 2013

Why do Businesses Need to Start Blogging? ” To answer this is one (okay two) words I would say ‘Start Blogging’. ” To answer this is one (okay two) words I would say ‘Start Blogging’. A blog would help you do that. With increased traffic on your website, your business leads would increase too.

Small Business Marketing 52

Small Business Marketing Business Lead Scoring Lead Ranking 52

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. This is particularly true if your traffic numbers are small and your visitors are relatively homogenous. They’re largely used by B2B businesses, and it’s especially a popular marketing tactic for SaaS companies.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

AUGUST 11, 2011

I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. Add easy-to-find follow buttons to the sidebar of your blog. Where else do you suggest promoting your business' social media presence ? they're impossible to find!

Social Media 28

Social Media Promotion Media Business 28

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

MARCH 22, 2012

In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. The web tool supposedly helps small businesses micro-target direct mail by allowing companies to target customers by neighborhood or zip code -- no names or addresses required!

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

SEPTEMBER 10, 2014

When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. Some great posts from the Priceonomics blog: Are One-Star Reviews for A**holes?

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” Creates Content Marketing With Lasting Impact ).

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

MAY 20, 2010

The key to Internet Marketing is creating compelling content, which sounds easy enough. However, it can become difficult to consistantly think of new ideas for your business blog. The Extra Long Tail - Say for example your website sells small electrical supplies. Here are two areas to focus on in your analysis.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 18, 2010

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Go Beyond SEO

DECEMBER 20, 2018

Why are your competitors getting more business than you are? After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. Using the online world to gain business requires a few elements. What are they doing that you aren’t? Make It Easy.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

Hubspot

AUGUST 5, 2011

Although it's probably the most commonly tested internet marketing tool, there are probably many of you out there who don't do any email testing. What to Test: Subject Lines: Choose a couple of subject line variations and run a simple A/B test on a small segment of your audience to see which performs better. Business Blogging.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

JANUARY 27, 2011

Blogging about news and current events helps demonstrate that you are at the pulse of your industry. Additionally, writing about timely subjects and connecting them to your business, can drive additional traffic from search engines and social media. What speech inspired / inspires you and your business? ESPN was averaging 18.9

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28