B2B Marketing Traction

JANUARY 19, 2012

Blog categories that help visitors understand this blog’s content at a glance. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). A tag cloud which displays themes that the blog posts cover.

Business Blogging 100

Business Blogging Features Blogger Social Media 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization B2B Marketing B2B Sales 60

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation B2B Generation 120

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging Marketing Funnels Paid Search Agency 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging B2B Sales B2B Marketing Planning 60

NuSpark Consulting

OCTOBER 28, 2011

There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages.

Business Blogging 100

Business Blogging Business Work Management Marketing Prospects 100

Anything Goes Marketing

JULY 15, 2006

If nobody comes forward and says "I want to blog" you have a few options. You can use RSS feeds to pull in data on the business field that you're in, you can have someone write your copy for you or you can ask a certain blogger who writes articles in your field to become the voice of your organization.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Planning Keywords 124

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business Hubspot Social Media 28

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. What are your goals from social media marketing? Different goals mean different requirements. Conclusion.

Social Media 255

Social Media Media Tools Work Management 255

Hubspot

JULY 23, 2010

So give them the option to subscribe to your blog via email. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL.

Business Blogging 28

Business Blogging Webinar Metrics Business RSS 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Sales Qualified Leads Lead Scoring 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs.

Business Blogging 28

Business Blogging Design Business Inbound Marketing 28

The Forward Observer

MAY 30, 2013

So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose. Blogging Benefits. Done correctly, business blogging can generate financial results even better than the value of golden eggs.

B2B 100

B2B Buyer Personas Long Tail Marketing B2B Marketing 100

Hubspot

DECEMBER 10, 2010

All three share similar characteristics--frequency of publishing blog posts and inclusion of social media sharing and RSS feeds. Starting and maintaining a business blog should not require any technical background—you only need to be immersed in your industry and willing come up with interesting content ideas around it.

Business Blogging 28

Business Blogging Allocation Webinar Metrics Business 28

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic Social Media B2B Marketing SEO 100

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. If you love your blog, make it more findable to readers.

Search Marketing 100

Search Marketing Social Media Content Marketing Keywords 100

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. 4 Common Blog Writing Stumbling Blocks. You go there for a good meal and leave pleasantly satisfied.

Content 100

Content Planning Content Marketing Internet Marketing 100

WebMarketCentral

FEBRUARY 15, 2008

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.

Business Blogging 20

Business Blogging Effectiveness Business RSS 20

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

Social Media 100

Social Media Social Marketing Content Inbound Marketing 100

Webbiquity

MAY 6, 2020

Include blog posts in your email newsletters. Enable subscriptions: Keep your readers updated with your blog posts by allowing them to subscribe via email or RSS. Use a (tasteful, not obnoxious) pop-up or slide-in subscription box to encourage visitors to subscribe to your blog updates.

Enterprise Management 192

Enterprise Management Work Management Marketing Management Multi-Channel 192

Webbiquity

MAY 4, 2010

Add your blog and feed links to blog directories and RSS syndication sites. These links can help drive direct traffic, increase your blog’s subscribers, and improve the position of your blog in search. And if someone else bookmarks your content—vote it up! Seed this on Newsvine. Add this to Mister Wong.

SEO 100

SEO Traffic RSS Tagging 100

Writing on the Web

SEPTEMBER 26, 2012

Because if you license them so that people who repost them must credit your blog, you can build another channel of traffic flow to your blog. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Traffic 100

Traffic Blogger Email Marketing Internet Marketing 100

Webbiquity

JUNE 21, 2010

. • Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g. directories, social bookmarketing sites, news sites, articles), blogs also have their own unique link opportunities through blog-specific directories and RSS feed syndication sites.

B2B Thought Leadership 100

B2B Thought Leadership Business Thought Leadership Search Marketing 100

WebMarketCentral

APRIL 22, 2007

But once you've made the commitment to writing your own blog, here are seven essential tools—beyond the blogging platform itself ( Blogger , TypePad , WordPress , Moveable Type , etc.)—to —to help promote your business blog and make it successful.

Business Blogging 20

Business Blogging Web 2.0 Tools Digg 20

Industrial Marketing Today

AUGUST 17, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Planning 60

Planning Optimization Marketing & Strategy Content 60

Buzz Marketing for Technology

JULY 22, 2008

Comments RSS. Next: Three tools for seizing control of your business and personal life. Entries RSS. Comments RSS. StartupNation Blog is proudly powered by WordPress. Entries (RSS). and Comments (RSS). Â REGISTER HERE. t make the live call? Leave a comment. says: July 9th, 2008 at 11:21 am.

Work Management 100

Work Management Planning Marketing Management Advertising Agencies 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Your SEO may bring them to your blog the first time, but it may not bring them back.

SEO 146

SEO Keywords Search Marketing Social Media 146

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. If you're doing a real podcast in which you have an RSS feed, new content increases your web traffic. Remember, it's nota true podcast unless it's accessible via RSS. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Business B2B Thought Leadership 100

The Forward Observer

OCTOBER 16, 2014

Measuring the net growth of your blog’s subscribers is also important because the average email list deteriorates 25% per year due to unsubscribes, people changing jobs, etc. Similarly, the number of subscribers to your blog via RSS reader is also a good number to track for an indication of a growing audience.

B2B 100

B2B B2B Sales Lead Scoring Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. David Brazeal´s last blog. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation Content Marketing Planning Content 60

Industrial Marketing Today

APRIL 28, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Sales 60

B2B Sales B2B Marketing Planning Web 2.0 60

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. This means placing the subscribe RSS feed icon at the top of your blog.

Traffic 100

Traffic Lead Generation Blogger Eloqua 100

Industrial Marketing Today

SEPTEMBER 29, 2009

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Small Business Marketing 60

Small Business Marketing Blogger B2B Sales B2B Marketing 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

B2B 60

B2B B2B Marketing B2B Sales Marketing Prospects 60