Remove measurement
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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

By promoting upsells, businesses can encourage customers to choose higher-priced products or bundles with higher profit margins. By leveraging personalized recommendations and tailored product bundles, businesses can differentiate themselves from competitors who may offer a more generic shopping experience.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. It also now uses Salesforce.com opportunity records to measure the close rates of leads from different sources. Small businesses willing to invest some effort should be pleased with the results.

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What’s the Best Content Marketing Course for Beginners?

Marketing Insider Group

You’ll learn the phases of the buyer journey, explore which types of content are most effective at different points in that journey, improve your writing, learn how to repurpose past content to get better mileage out of it, and discover how to use content analytics to measure the results. Promote a Business with Content by Google.

Course 332
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Pitch Perfect: Selling to Legal Operations

DiscoverOrg

Get the Pitch Perfect bundle and skip to the head of the line: Selling to Legal Operations. Sales and marketing professionals will note that, again, gains and setbacks for this buyer are measured in terms of efficiencies. Download the bundle, and get your B2B sales Pitch Perfect: Selling to Legal Operations.

Bundling 136
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Reach and Delight (The Right) Customers with Cooperative Marketing

Hubspot

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Instead of buying individual products at once, consumers are able to pay one price for a bundle. Streaming Service Bundle. Vegancuts Snack Box. Image Source.

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It’s Black Friday Into December for MarTech Tools

Webbiquity

Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. Just click the links above, make your choices, and save a bundle on the best martech tools. You come here for the latest trends and critical insights for B2B digital marketing. That’s it!

Tools 238
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What new ad-supported streaming TV announcements mean for digital marketers

Martech

These include avoidance measures such as multitasking (61%), skipping (49%) and ignoring ads (43%). Planning media placements and buys for any platform entails often-proprietary tools, ad formats, and targeting and measurement data. This effectively renders them unreachable by most connected TV (CTV) and over-the-top (OTT) advertising.