Marketing Insider Group

DECEMBER 6, 2022

Feeling appreciated, customers are driven to return to your business and continue making purchases. To help you build long-lasting customer relationships, we’ll break down what customer delight is all about and offer 26 examples of how you can start wowing your buyers. A base of one-time buyers is a recipe for a sinking business.

Loyalty 325

Loyalty Sample Paid Search Agency Social Media 325

Marketing Insider Group

FEBRUARY 18, 2021

Whether you sell healthcare solutions, technology products, manufacturing services, or anything in between, it is critical to make people want to read what you have to say (and keep coming back for more!). In this blog, we discuss ways to excite your audience and keep them around for the long haul. How do you retain their interest?

FAQ 360

FAQ Customer Satisfaction Internet Marketing Paid Search Agency 360

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Videos are so popular that even Google loves them; they make up as much of 70% of the top 100 search result listings for some products and categories. What are product videos?

Video Marketing 302

Video Marketing Product Generation Lead Scoring 302

Webbiquity

MAY 31, 2022

How can you cut through the clutter and find qualified leads? How can you most effectively reach out to prospects, strike up a conversation that triggers their interest in your business, and keep them engaged to turn them into customers? How can visitors contact you to learn more? Image credit: StockSnap on Pixabay.

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

Marketing Insider Group

DECEMBER 12, 2022

Learning how to revise your content efficiently can do more for your business than you may think. Making the most of editing tricks allows you to share constructive feedback with your copywriter and build a portfolio of high-quality content. If you’re still learning how to edit your content efficiently, you’re in the right place.

Copywriting 200

Copywriting High Quality Lead Marketing Budget Efficiency 200

BenchmarkONE

FEBRUARY 20, 2020

Your company blog is one of your most valuable marketing assets. So when you have a very important product to push, service to highlight, or want to speak more specifically on an experience or feature pertaining to your business, your blog is an undeniable resource to utilize. How do you effectively measure the success of your blog?

Eye-Tracking 92

Eye-Tracking Stats Click Rate Marketing Automation Services 92

Mailmunch

MARCH 30, 2021

Have a website blog that you are proud and passionate about? That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. Here are a few powerful ways that you can use to grow your website blog in 2021: 1.

Marketing Websites 63

Marketing Websites Word of Mouth Budget Programs Blogger 63

ClearVoice

MAY 25, 2022

Coming up with blog topics ongoingly is no easy task, even when you have the most exciting subject in the world to cover. Make sure you choose their most interesting or visually appealing content to highlight. Here are some tips and considerations you should integrate into your content ideation process. Consider your audience.

Top of Funnel 52

Top of Funnel Custom Publishing Keywords Trade Show 52

Webbiquity

MARCH 23, 2021

As a marketing professional, you already know how to write sales emails that get responses. Here are five of the most common mistakes most marketers make when writing B2B sales email copy. Here are five of the most common mistakes most marketers make when writing B2B sales email copy. Guest post by Lesley Vos.

B2B Sales 282

B2B Sales Top of Funnel B2B Lock-In 282

SocialPilot

JANUARY 21, 2024

To make this happen, it is essential to focus on amplifying Twitter engagement. We have created this blog to help you master Twitter engagement. So basically, Twitter engagement is all about how people interact with your tweets. This platform could help you successfully reach a wider audience and promote your business.

Twitter 102

Twitter Marketing & Strategy User-Generated Content Paid Search Agency 102

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Social Media 142

Social Media Webinar Metrics Media Best Practices 142

Martech

NOVEMBER 20, 2023

How can curation help solve this problem and get you more conversions? Discover the power of curation and how to start curating content for more effective B2B marketing. Inviting guest posts to your blog. Publishing authoritative content is among the best ways to attract high-value B2B leads.

Curation 133

Curation B2B Marketing Top of Funnel Marketing Analytics Tools 133

Directive Agency

JUNE 23, 2017

The more expert level content you can publish and authoritative, industry trusted blogs – the more your own authority as a thought leader will grow. The more expert level content you can publish and authoritative, industry trusted blogs – the more your own authority as a thought leader will grow.

B2B Thought Leadership 74

B2B Thought Leadership Thought Leadership Outreach Custom Publishing 74

BenchmarkONE

DECEMBER 31, 2018

We published 250 blog posts. As we looked back on the year, we sorted through the 250 blog posts we published to see what you loved and to help us plan our editorial calendar for next year. We’re here to share the top five most popular blog posts of the year in case you missed them. And this one from G2 Crowd. What is ABM?

Account Based Marketing 66

Account Based Marketing Advertising Agencies Paid Search Agency Landing Pages 66

SnapApp

APRIL 17, 2018

Without one, how do you expect your target audience to do what you need them to do? A powerful email call-to-action could make for a VERY lousy social media CTA. But how are you supposed to stand out and be successful? The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Without one, how do you expect your target audience to do what you need them to do? . . A powerful email call-to-action could make for a VERY lousy social media CTA. . . But how are you supposed to stand out and be successful? . CTAs are not a one-size fits all deal either. Email Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

Litmus

MARCH 20, 2023

The first quarter of the year always seems to fly by (for me at least), and it’s got me reflecting on how I distribute my time, energy—and attention. I loved how they pulled in their advertising into the email. Can you believe it’s already the end of Q1?! That’s not much time at all, considering the average was 13.4 seconds in 2018.

CAN-SPAM 85

CAN-SPAM Paid Search Agency Newsletter Design 85

Kapost

MARCH 24, 2017

More often than not, a company’s blog becomes an afterthought for an organization. In order to understand how to make your content relevant and effective, the days of blog-as-afterthought must end. Instead, use your blog as an incredibly powerful tool for your B2B marketing strategy.

Top of Funnel 95

Top of Funnel Click Rate Advertising Funnels Marketing Analytics Tools 95

Litmus

MAY 24, 2023

In this blog post, Hannah Tiner ( Email Design and Production Specialist, Litmus ) shares essential tips and tricks for beginners to create Dark Mode optimized imagery. In this blog post, Hannah Tiner ( Email Design and Production Specialist, Litmus ) shares essential tips and tricks for beginners to create Dark Mode optimized imagery.

Optimization 79

Optimization Transparency Guidelines Opt-in 79

Buffer

NOVEMBER 23, 2022

We’ll go through what it is, how it works and how you can get started using it today. million blogs – keep in mind that one user can create multiple blogs The platform currently has 135 million monthly active users and 11.1 Users can easily personalize everything, from their blog’s colors to its HTML.

Tagging 131

Tagging Twitter User-Generated Content Ideal Customer Profiles 131

Oktopost

FEBRUARY 19, 2024

We’re going to say it. Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. Content is King: But Which Content Type Takes the Crown?

Social Media 62

Social Media Trends Webinar Metrics Media 62

Hubspot

MAY 17, 2021

It makes emails more fun to read, and on the brand side, is a great way to convert users. Let's dive into how to use interactive elements in your emails and examples of brands getting it right. You can add interactivity in email by adding a form , faux video , embedded video , animated GIFs , or carousel.

Webinar Metrics 99

Webinar Metrics Examples Tips Ad Exchange 99

DotDigital

JUNE 9, 2021

But you can also use geo-location to make them even more relevant. GIFs and videos. GIFs and videos bring joy and delight to your email openers. Customer experience is not a passing trend. Unfortunately, there is a significant disconnect between expectation and reality when it comes to CX. Customer experiences have changed.

Ideal Customer Profiles 98

Ideal Customer Profiles Dwell Lead Scoring Lead Ranking 98

Litmus

DECEMBER 6, 2021

Recently, we’ve heard rumblings from email geeks asking “Why is my GIF showing up with different colors in Gmail?” As we haven’t seen this issue with our GIFs at Litmus, we were wondering why our GIFs seem to have escaped this quirk and how we could help other email geeks avoid it. Why, Gmail, why?!

Class 94

Class Display Optimization Ads 94

Oktopost

SEPTEMBER 11, 2023

So how do you understand whether or not you’re reaching these goals? UTMs measure clicks and website traffic but lack depth on the who, why, how, and ultimate outcomes. As B2B businesses, we’re not posting on social media just for kicks and giggles. So if none of these options are the best solution for measuring social, what is?

Social Media 138

Social Media Media Click Rate Business 138

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Check out these tips on which sites to target and how to make the most of each opportunity: 1. Check out these tips on which sites to target and how to make the most of each opportunity: 1.

Social Media 133

Social Media Video Marketing Media Communities 133

Outgrow

NOVEMBER 18, 2021

Hence, in this blog, we’ve curated a list of fun quizzes to take when you’re bored AF! Now let’s find out how we can build a fun quiz of our own! How to Create a Fun Quiz? Once you’ve logged in and entered the quiz builder, set up your title and other display factors like background images or GIFs, etc. ESL Quizzes.

Outgrow 95

Outgrow FAQ Viral Marketing Curation 95

Sprout Social

DECEMBER 8, 2022

Before you pursue big-budget video content for your social strategy, you need a solid plan to make the most of that content. Make [BLANK] with us!”. Show your audience how your product is made, or how to make something with your product. Capturing that attention pays off. On social, video is a must. weareallbirds.

Social Media 126

Social Media Video Marketing Top of Funnel Media 126

Scoop.it

DECEMBER 10, 2020

If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Read on to understand all the best practices to make an email accessible to everyone. Take a look at the screenshot below to see how Title tag is used. Always set the email title. Source: Really Good Emails.

Guidelines 113

Guidelines Curation Tagging Display 113

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. How to Take Advantage of Video Trend #1 1.1.1 How to Take Advantage of Video Trend #2 2.1.1 Contents 1. FAQ Videos 2.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Adobe Experience Cloud Blog

AUGUST 21, 2018

How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content ? Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working?

Traffic 112

Traffic Banner Ads Banners Ideal Customer Profiles 112

Buffer

JUNE 14, 2022

In this post, I'll share more about how Start Page has been performing, what's working, and what's next. How has Start Page performed? In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

ClearVoice

FEBRUARY 17, 2023

Table of contents Meme Marketing in 2023: How to Leverage Memes for Your Brand What is meme marketing? Meme Marketing in 2023: How to Leverage Memes for Your Brand Memes are an integral part of our vernacular today. Meme Marketing in 2023: How to Leverage Memes for Your Brand Memes are an integral part of our vernacular today.

Brand Identity 81

Brand Identity Branding Marketing Management Marketing & Strategy 81

Vidyard

FEBRUARY 2, 2022

Have you wanted to add your own original GIFs to your digital marketing strategy, but never been quite sure how? This guide will walk you through the essentials of how to make a GIF using common (and mostly free) tools. So why are GIFs so valuable, anyway? Consider this guide your GIF bootcamp.

Sales Management 65

Sales Management Top of Funnel Statistics Work Management 65

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. Companies Making Use of Different Levels of Video Analytics 5. How to Use Video Benchmarks to Your Advantage 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Optinmonster

OCTOBER 10, 2019

Blogging is a great way to keep your site at the top of search results pages. But, you’ll want to pick one of the best blog sites to make sure you have all the features you need—no small feat when you see how many blogging platforms there are out there! Want to know what it takes to make it onto this list?

Best Practices 46

Best Practices Domain eCommerce Blogspot 46

Sprout Social

MAY 28, 2020

Let’s talk a bit more about what this feature is and how it works, before diving into how to utilize it. Let’s talk a bit more about what this feature is and how it works, before diving into how to utilize it. How to get the Instagram swipe up feature. How to add a link to your Instagram Story.

Features 136

Features Landing Pages Webinar Metrics Promotion 136