Marketing Insider Group

JULY 24, 2023

Group your keywords into categories based on their similarities. Image Source: Keyword Insights If the same pages rank highly for two different keywords, those keywords are probably related. Let’s take a look at some of the most useful tools , in our opinion, to make your life a lot easier.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. This post got a lot of traffic, so we hope it offered some valuable insights. Here’s some of our favorite blog posts from other marketers this past year. Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Marketing Insider Group

MAY 18, 2020

Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. Expert Insights. What sets thought leadership content apart from other content marketing is that it includes expert insights, research, and data. The true leader relies on the insights and experience of others.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions. Now let’s look back at the definition of an influencer.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Statistics indicate that 70% of consumers prefer reading blogs to watching ads. billion USD in 2023 to roughly $6.17 billion USD by 2032.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. “ Dave Chaffey , CEO, Smart Insights. Product categories (e.g. Identifying your influencers- Tech or talent?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13).

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

SocialPilot

FEBRUARY 11, 2024

We’ll get you started by diving into various categories where AI prompts can significantly amplify influencer marketing efforts. Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? That’s not all. Where’s the biggest impact?

Sales Management 90

Sales Management ROI Planning Work Management 90

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. Fortunately, Audience Explorer offers marketers the chance to uncover tangible insights into specific audience segments like the Legal field , based on the content users register for and consume on the NetLine platform.

Work Management 217

Work Management Content Marketing Management Paper 217

Adobe Experience Cloud Blog

JANUARY 7, 2019

But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Headline metric categories are easy to select, but marketers struggle to get the underlying metrics. Some yield great results. Some involve lots of marketing effort. Some take more sales resources.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. Yelp Yelp is a popular review platform where customers often turn to when seeking opinions on local businesses.

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

Huptech Web

NOVEMBER 3, 2023

They have the power to; Enhance your website conversions, Boost click-through rates (CTR), and Provide valuable insights into the effectiveness of your customer conversion strategies. We will look at what metrics to track when testing your CTAs in the blog. See Sale Items/Deals: Highlights products on sale within the category.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. With blogging, you can turn one-off anecdotes into helpful, insightful, and unique posts, by featuring information that competitors don’t have access to and demonstrating your expertise.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Sana Commerce

NOVEMBER 28, 2023

Consider this: Visitors take a mere 10 seconds to form an opinion about your website. This guide will be your compass on this journey, offering practical tips and expert insights on how to achieve that goal. Shoppers tend to trust fellow customers’ opinions over brand claims.

Optimization 52

Optimization B2B Business Conversion Rate 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

AUGUST 9, 2018

Predictive analytics software will be a big early-growth category for machine-learning applications. According to research by Adobe Digital Insights (ADI), the impact of automation and robots are top-of-mind, but, contrary to popular belief, most people are talking about how robots are helping them do their work, rather than taking away jobs.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. My [your category of products] is easy to use. Describe the process to me?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Sometimes you need both a movement to happen in conjunction with category creation. Movement = Change from on-premise software to cloud/SaaS Category = SaaS CRM. Gainsight for Customer Success).

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Marketing Insider Group

OCTOBER 4, 2021

Every single day, readers could expect coverage of each of those categories. When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. Why are blog categories and content themes important? And new content?

Content 314

Content Keywords Intent Planning 314

Velocity Partners

JUNE 6, 2023

The reality is a lot of marketers never measure beyond the categories Google Analytics defined. The good news is you can draw much firmer conclusions by combining elements of that paper trail to surface new insights. This could be a whole blog post in itself. But first it’s helpful to get really clear on what you want to know.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

LeadSquared

APRIL 5, 2013

In our last post of the series ‘How to Start Blogging – A Guide for Small Businesses’, we answered the most common questions you might have in your mind about kick-starting your blog. The best blogging platforms for your business . Self-hosted WordPress.org is the best blogging platform in our book.

Business Blogging 52

Business Blogging Best Practices Blogger Business 52

Martech Advisor

DECEMBER 6, 2019

The research involves feedback and opinion from consumers, which can be done in-house or by a third-party. This type of information has two categories: specific and exploratory research. Always Read Blogs. Don't neglect reading blogs that talk about products or services in your industry. How Does Market Research Work?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Heinz Marketing

MARCH 10, 2020

According to research I’ve seen quoted by many organizations (including Gartner and Vorsight), just three to four percent of companies in any given industry are in an active buying cycle for your prospect or service category. That may be an unpopular opinion, but I have yet to see a market dynamic or B2B organization prove me otherwise.

Buy 88

Buy Top of Funnel Buying Cycle Gartner 88

Brandwatch Marketing

JANUARY 29, 2024

It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises. LinkedIn users love offering up their opinions. Check out this blog post that explains what to avoid. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises. LinkedIn users love offering up their opinions. Check out this blog post that explains what to avoid. LinkedIn is obviously a prime place for this.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. ” Jamin Spitzer , Global Director of Communication Insights, Microsoft. Dare we call this the influencer marketing bible? Influencers are experts.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

MKT1

JANUARY 11, 2024

By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!) ” But the AI tools in this category from our Showcase, n8n and Default , do the opposite. Kathleen and I are marketers and investors. suggest which tools to use.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Envy

MARCH 11, 2019

Their blog keeps on top of the latest news in information security, looking at new threats and vectors. They have some great insights into privacy and surveillance as well. The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. Twitter: @nakedsecurity. Twitter: @TrialByTruth.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Marketing Insider Group

MAY 18, 2021

Editorial Blog Categories. Just like news outlets have an op-ed or opinion section, you can give employees their own place to sound off in your blog. Need some insight into creating a new content strategy for your employees? Their personal experience working at your company or in the industry.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

TrustRadius Marketing

APRIL 1, 2021

For instance, you can combine qualitative insights with factors like support, performance, and usability when comparing the software options you are researching. If you know Zendesk, you can browse for other products in that same category to compare. Features are defined at the category level. Feature Rating Comparison.

Software 59

Software Product Comparison Click Rate 59

SocialPilot

JANUARY 11, 2024

In this blog, you will find the study we conducted on over 50,000+ LinkedIn accounts to help you zero down on the best time to post on TikTok. LinkedIn analytics also provides rich insights into audiences’ demographics with filters like job function, seniority, and company size. This is true for any social media platform.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Outbrain

JUNE 29, 2022

Post your content beyond your blog. Just over 70% said that more than half the thought leadership content they consume does not give them valuable insights, and 55% said that if the thought leadership doesn’t spark their interest within a few minutes, they simply move on. That’s a category you definitely don’t want to fall into.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

Outgrow

APRIL 21, 2023

Winning one of these awards is a huge deal, meaning the product is considered one of the best in its category. Polls increase engagement and help brands collect opinions or votes on a particular topic. And Outgrow helps them get valuable insights into user contact details, needs, preferences, budget, challenges, etc.

Outgrow 52

Outgrow Budget Programs High Quality Lead User-Generated Content 52