Martech

NOVEMBER 20, 2023

Trigger-based emails have been shown to outperform standard blasts by 497% , pinpointing the prime times to reach out. Feedback and surveys. Use survey responses as triggers. Here’s how they transform email marketing into a resonant, responsive experience: Email engagement. Event registrations and webinar attendance.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

Lead Liaison

JANUARY 3, 2023

You can’t just send a giant email blast with generic content and expect people to engage. Having said that, we’ve seen a tendency to ask a lot of survey questions. . They copied the paper form which included 20 survey questions. When dealing with surveys, multi-select fields take very little time. What happened?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. With one CMO proudly claiming she simply had too many promotional tactics to blast out with the hopes of interrupting her audience. No matter our employment situation.

Business 353

Business Work Management Correlation Cable 353

Zoominfo

NOVEMBER 29, 2018

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand ( source ). 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Heinz Marketing

OCTOBER 26, 2021

Marketing emails have little to no overhead and can be sent in a “batch and blast” approach, reaching a broad audience in one click. For example, maybe we’re promoting a survey. The first email should be the longest, introducing the survey (why we’re conducting it, why we want their feedback, etc.).

Email Marketing 121

Email Marketing Effectiveness Tips Blast Campaigns 121

FunnelEnvy

MARCH 18, 2024

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes. By understanding your buyer personas, you can: 1.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Champion Communications

MAY 16, 2023

In this year’s State of Journalism Report , Muck Rack partnered with 10 journalist organizations to survey 2,500+ journalists on everything from popular reporting mediums and in-person event coverage to the most effective PR pitching strategies.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Brandpoint

SEPTEMBER 2, 2022

Edelman’s survey found that of all institutions, business leads the charge with 61% trust, while government and media come in closer to 50%. A great way to understand how you can be better as a business is by surveying your employees. You could also promote your updates on social media, in blog posts and in email blasts.

Transparency 96

Transparency Brand Identity Branding Ad Building 96

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. What if the ad is audible but the volume is turned down while you stream a podcast from your mobile phone via headphones full blast? Surveys and focus groups: Crude, less actionable. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Convince & Convert

NOVEMBER 30, 2023

For example, look at your most effective email blasts and try re-using those subject lines. When it comes to marketing research, surveying your current customers is also always a great idea. Or look at your most successful headlines or CTAs and find a way to follow the same style in your advertising copy.

Social Media 107

Social Media Advertisements Advertising Tools 107

PureB2B

SEPTEMBER 10, 2020

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

PureB2B

SEPTEMBER 10, 2020

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

Outgrow

FEBRUARY 8, 2024

Instead of sending out traditional email blasts, try incorporating interactive elements. These elements include surveys, quizzes, polls, clickable hotspots, carousels, forms, CTAs, countdown timers, games, and personalized content. Consider this exemplary case from Airbnb, showcasing an interactive survey email.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

Sprout Social

SEPTEMBER 30, 2020

The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. In fact, our #BrandsGetReal survey found that 55% of consumers want brands to help them connect with likeminded people through social media. Showcasing brand personality.

Twitter 141

Twitter Business Paid Search Agency Communities 141

SmartBug Media

NOVEMBER 28, 2018

Marketing automation isn't just about blasting emails to every lead. Test your workflow delays: Some sales cycles take longer than others, and you don’t want to blast five emails within the first week to a prospect who may need several months to move forward. No need for you to manage these feedback surveys anymore.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Automation Paid Search Agency 83

ANNUITAS

OCTOBER 27, 2016

The bottom line, according to the study, is that “43% of the marketers surveyed saw ABM as a sales enablement approach, noting that it’s most effective for converting leads to deals. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

ANNUITAS

MARCH 8, 2022

And while a majority of companies see the value of chat ( a recent report by Drift found that 74% of its survey respondents were planning to add a chat solution to their marketing strategy) unfortunately, most companies aren’t maximizing their investment. You’re only using a live operator or a bot, not both.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

Only B2B

FEBRUARY 6, 2018

You will see that the best demand generation tactics include content upgrades, free resources, survey, reports, webinars etc. For example, email blast. Just look at Moz and Fractly survey. We recently wrote a post on top 6 demand generation strategies where we included all of these in detail. Yes, the second overlap!

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Martech

NOVEMBER 5, 2021

Molly Early, Director of Marketing Data Analytics at PwC, cited her organization’s study of US consumers in her recent MarTech session: “The survey revealed that, financially, the pandemic has further polarized the ‘haves’ versus the ‘have nots,’ creating a stark change among consumer segments and individual households.

Ideal Customer Profiles 117

Ideal Customer Profiles Touchpoints Aggregators Conference 117

ClearVoice

AUGUST 14, 2023

This can be through emails, online surveys, and social media posts. AERO’s third and fourth email blasts contained links to promotion details. AERO’s final email only went to contacts who clicked on links or answered surveys about working on their homes. And subsequently attracts more clients. Track clicks from recipients.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Martech Advisor

FEBRUARY 26, 2020

But rousing audiences from their Avoid-Ignore-Delete routines requires more than generic postcard blasts. Fully 97% of business buyers in a Demand Gen survey said content tailored to their company mattered, while 96% said they sought proof of expertise addressing industry-specific needs. Key Components for Success TMA Campaigns.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Inbox Insight

DECEMBER 1, 2020

Gone are the days of mass email blasts and broad segmentation techniques. This was the biggest challenge marketers faced when asked in our recent survey – and is also the most critical mistake marketers are making. Another benefit reported by our survey respondents was “reaching leads earlier in the buyer journey”.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Martech

MAY 10, 2022

Take the 2022 MarTech Replacement Survey today! Bastedo calls this a “hypersensitive” approach: “Blasting across all channels can work in some cases, depending on what you’re doing, but it tends to get a lower response rate and feels a lot less relevant.”. Let us know! Media optimization.

Top of Funnel 96

Top of Funnel Digital Marketing Funnels Blast Campaigns Touchpoints 96

Optinmonster

MARCH 16, 2020

The difference in tactics is like the difference between how a shotgun and a sniper rifle operate: The former blasts away broadly and blindly hopes a few of the pellets hit. Survey Respondents. If you sent out a survey , send something special to those who participated. How Segmentation Surveys Fit into Your Current Strategy.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Conversica

AUGUST 10, 2021

Traditionally, companies share mass email blasts. Our own Sales Effectiveness Report surveyed Sports and Entertainment companies to examine their efficiency in lead follow-up to a secret shopper. But Entertainment businesses run into a problem. But impersonal massages often fall flat when competing for people’s attention.

Conversion 52

Conversion Paid Search Agency Companies Bundling 52

Conversica

AUGUST 10, 2021

Traditionally, companies share mass email blasts. Our own Sales Effectiveness Report surveyed Sports and Entertainment companies to examine their efficiency in lead follow-up to a secret shopper. But Entertainment businesses run into a problem. But impersonal massages often fall flat when competing for people’s attention.

Conversion 52

Conversion Paid Search Agency Companies Bundling 52

TowerData

OCTOBER 25, 2022

These include people who have complained to your customer-service center, blasted your brand on social media or in a customer survey or had some other negative interaction. Incorporate customer service contacts if you can (see next item). Segment special-use cases for different messages.

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

DemandBase

AUGUST 21, 2020

The ability to identify what companies are in-market for a solution today has made intent the fastest growing data category over the last two years, with use increasing from 28 percent to 62 percent in companies surveyed by TOPO. Intent is simply a game-changer for B2B go-to-market. Personalization wins every time. percent to 10 percent.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Navigate the Channel

MAY 22, 2023

Here is where we insert the sound of rockets blasting off and add these statistics: In 2022, for the first time in history, more than half of all digital audio listeners in the U.S. Podcast ads are the most memorable, according to the Super Listeners 2021 survey, with 86% of respondents recalling hearing one. were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Adobe Experience Cloud Blog

SEPTEMBER 5, 2017

As Matt put it, “We can go blast a message out all over the world, and just hope that one small percentage point of those folks will actually engage with us, and that’s just not going to work anymore.

Marketing AI 134

Marketing AI Blast Campaigns Thought Leadership Marketo 134

ATAK Interactive

MAY 23, 2019

Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Emails are now including things like image carousels, navigational anchor tags, sliders, survey forms, and more.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

KoMarketing Associates

JULY 3, 2018

About 93% of professionals surveyed feel personalization at scale is attainable, but 58% are unsure of how to achieve it at scale in their marketing and creative work. In truth, you can start small by simply personalizing subject lines in an email blast. What do you think marketers can do to overcome these hurdles?

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

The Lead Agency

JUNE 6, 2019

Now, despite the massive increase in social media marketing interest and spend, 85% of B2B marketers haven’t been able to show a quantitative impact on their business as a direct result of social media spend ( The CMO Survey 2016 ).

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. You can gauge that people will feel big feelings as the pandemic stays like an unwelcome guest, Gongo’s survey gives you clear insight into what exactly are the masses’ feelings: .

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

ANNUITAS

OCTOBER 27, 2016

The bottom line, according to the study, is that “43% of the marketers surveyed saw ABM as a sales enablement approach, noting that it’s most effective for converting leads to deals. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Atomic Reach

FEBRUARY 12, 2019

Recently, we surveyed 150 of the top content marketing influencers on how they are approaching content marketing today. You can set up chat drip campaigns and send chat blasts that get 80% open rate. Seeing as they are the best of the best, we did not want to keep their insights to ourselves. Set (somewhat) delusional goals.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80