SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Appending data can help you identify how to best approach your audience.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Webbiquity

JANUARY 11, 2022

As a result, much UX advice online isn’t practical for B2B businesses. Practical, informative content is just as important for B2B businesses as it is for consumer-focused companies. After implementing basic best practices for UX design, businesses will need to make changes that meet the specific needs of their audience.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

MAY 30, 2023

Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. For the best results, segment your email list based on demographics, behavior, and interests and personalize your content accordingly. Consider your budget.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

ScanmarQED

FEBRUARY 8, 2024

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Setting ‘the best’ price for a product is not just optimizing the revenue for one product.

Pricing 59

Pricing Price Elasticity Allocation 59

Martech

FEBRUARY 27, 2024

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

Advertising Agencies 126

Advertising Agencies Branding Brand Identity Marketing & Strategy 126

Marketing Insider Group

SEPTEMBER 6, 2021

It’s important for your company to put its best foot forward with its audio marketing collateral. Choose a mic model in your price range, but make sure that it is built to capture clean, crisp vocals. If you do your best to get a great recording, it can make the entire editing and publication process smoother.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

The Point

MARCH 23, 2023

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists. A well-planned CRO process involves these basic steps: 1.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces.

Content Marketing 127

Content Marketing Paper Content SEO 127

Martech

SEPTEMBER 28, 2023

That’s a best practice for user experience, but it also applies to advertisers. Spotify’s range of ad products include Sponsored Sessions and visual call-to-action cards. Why we care. The key to digital marketing is being able to reach users on any device. The company has also announced forthcoming video podcast ads.

Paid Search Agency 123

Paid Search Agency Ads Video Marketing Advertising Agencies 123

Zoominfo

JUNE 1, 2023

Until recently, getting a college degree seemed like the best way to secure a well-paying job. Companies like IBM and Accenture have implemented this practice and have removed degree requirements from many of their roles. From 2019 to 2022, nationwide enrollment in colleges and universities dropped 8% — the steepest drop on record.

Peer-to-peer 130

Peer-to-peer Zoominfo Barriers Education 130

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClickDimensions

MARCH 27, 2023

Marketing Services is a team of ClickDimensions Power Users & Marketing Experts whose sole purpose is to provide our customers with the best possible experience when working with ClickDimensions and beyond. Best marketing dollars we as a company have ever spent. What is Marketing Services? How can businesses use Marketing Services?

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Inbox Insight

FEBRUARY 19, 2024

Using a broad range of first party firmographic data points can help you to develop a profile of key characteristics that denote a baseline of lead quality. This enables marketers to keep a constant stream of MQLs flowing into the marketing funnel with more opportunities to intercept and influence them at key touchpoints in their journey.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Oktopost

FEBRUARY 20, 2024

Brittany walks us through CBIZ’s successful social selling program , sharing valuable tips on their best practices for training their revenue teams and advocates, how they are measuring their success, and how they are proving that social media influences revenue.

Social Media 69

Social Media Youtube B2B Training 69

Spiralytics

JANUARY 19, 2023

Before we share the best practices for incorporating conversational marketing into your SEO strategy, let’s first define conversational marketing and explore its benefits. Conversational marketing is the practice of engaging customers in one-on-one interactions through real-time communication tools and dialogue-driven strategies.

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

Martech

DECEMBER 14, 2023

Best practices for DAM governance call for three main tiers of stakeholders, described below. The governance council manages a full range of responsibilities related to DAM processes. And while governance is often misunderstood as a set of rules, it is so much more than that.”

Digital Asset Management 112

Digital Asset Management Work Management Customer Surveys Conference 112

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. Best Practices to Ask the Right Questions on WordPress Survey Popup Need some help creating survey questions? What is your price range?

Customer Surveys 80

Customer Surveys Marketing Websites Marketing Management Template 80

Martech

JUNE 9, 2023

”), a request for a recommendation (e.g., “What is the best CDP?”) MarTechBot was used to clarify concepts, explain best practices and provide expert opinions. Example conversations: What is the best way to level up as a marketing technologist? First, we determined the purpose of each conversation.

Account Based Marketing 111

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 111

The Daily Egg

JULY 22, 2021

We analyzed the wide range of social media marketing courses on the internet and whittled them down to a list of the top five. The best social media marketing course for most students is Social Media Marketing Specialization by Northwestern University.

Social Media 117

Social Media Course Social Marketing Media 117

Martech

MARCH 8, 2024

Engaging a broad range of perspectives, from executives to frontline employees, ensures that the AI strategy addresses varied needs and leverages collective expertise. The best and most effective way to engage people in the initiative is through user stories. Your business can choose the right platform that meets the most needs.

Work Management 131

Work Management Marketing Management User-Generated Content CMO 131

Content Standard

MARCH 12, 2024

Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience. They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact.

Media 95

Media Branding Brand Identity Storytelling 95

Martech

FEBRUARY 2, 2024

” “What are the best practices for designing email marketing campaigns?” ” “What are the best tactics for improving customer retention and loyalty?” As a result, responses to prompts are informed by MarTech’s content, but MarTech is fully capable of discussing any range of topics.

Marketing AI 112

Marketing AI Marketing Management Marketing Automation Services Planning 112

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. General social media video best practices. Facebook video length best practices.

Social Media 129

Social Media Practices Video Marketing Media 129

Outgrow

MARCH 7, 2024

In this blog, we will cover how you can use a Likert scale, the best practices, and why you need a Likert scale in the first place. It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. But first, let’s start with an important question, shall we?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

In this blog, we will cover how you can use a Likert scale, the best practices, and why you need a Likert scale in the first place. It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. But first, let’s start with an important question, shall we?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Martech

JULY 8, 2022

If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. Growth Product Manager @ Quorum (U.S.

Enterprise Management 129

Enterprise Management Account Based Marketing Work Management Marketing Management 129

Launch Marketing

JULY 13, 2022

There are so many questions about when the best time to send emails is, and most of the time, there is no universally correct answer. Some might find sending on Tuesday first thing in the morning yields the highest engagement while another organization could see the best results when sending on Thursdays in the early afternoon.

Email Marketing 125

Email Marketing CAN-SPAM Click Rate Open Rate 125

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

FMG Suite

APRIL 25, 2024

Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. To help you get started, I’ve outlined six practices that make the biggest difference. Use The Right Platform YouTube is the best place to host your videos. First off, it is easy to use.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Launch Marketing

NOVEMBER 1, 2023

This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Provides flexibility in reaching a diverse range of audiences. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Unbounce

AUGUST 26, 2021

At Unbounce, we love to learn—and lucky for us, we’ve got access to data from millions of landing pages (and billions of conversions) that we can use to determine whether marketing “best practices” hold up. So, we decided to explore a best practice that we’ve believed for years. mobile and desktop).

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! Ask yourself: What are the best ways to reassure and build trust with clients both on and offline?

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Sprout Social

DECEMBER 15, 2023

Best practices for optimizing scheduled Facebook posts There are ways to make sure your scheduled posts find the right audience and help improve your strategy. Global data states that the best times to post on Facebook are: Mondays from 8 a.m. Select the time range for your post. Tuesdays from 8 a.m. Thursdays from 8 a.m.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Heinz Marketing

JULY 21, 2023

Implementing strategies like mindfulness practices, setting healthy boundaries, and taking regular breaks can prevent burnout, enabling marketers to maintain their focus, energy, and enthusiasm for creating exceptional work. Adding mindfulness techniques into your daily routine can unlock more of that creative potential.

Work Management 96

Work Management Paid Search Agency Marketing Management Creativity 96

Only B2B

JUNE 12, 2023

However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. In this blog, we will explore the importance of data hygiene and provide practical insights on CRM data cleaning techniques, best practices, and future trends. So, buckle up and get ready to clean up your CRM data!

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62