Benchmark Email

MARCH 20, 2024

However, it is not just any email blast that will do; it requires… The post Building Stronger Distributor Relationships with Targeted Email Campaigns appeared first on Benchmark Email. In the digital age, email marketing has become a crucial tool in cultivating these relationships.

Email Campaigns 98

Email Campaigns Campaigns Ad Building Blast Campaigns 98

KoMarketing Associates

APRIL 6, 2021

Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%).

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

NOVEMBER 17, 2022

DemandGen recently published the results of its “2022 ABM Benchmark Survey,” and statistics suggested that most marketers (45%) are still in the early stages of utilizing ABM and testing their program. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. Prioritizing target audiences also is a critical step in the planning phase. I suggest at least five or six.)

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

KoMarketing Associates

JANUARY 11, 2023

DemandGen conducted its “2022 ABM Benchmark Survey,” and data suggested that the majority of marketers (45%) are still in the early stages of leveraging ABM and testing their plan. Approximately 34% claimed that they were finding it difficult to achieve personalization at scale toward target accounts.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Webbiquity

JANUARY 23, 2024

Examine social media discussions, comments, and reviews to identify common pain points of your target audience. This requires accurate benchmarking through competitor analysis. It will uncover what your target market likes about your competitors and gauge their preferences. Identify trending topics.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Benchmark Email

MARCH 26, 2024

When executed correctly, it can significantly boost occupancy rates by targeting potential guests with personalized, timely, and enticing offers. How to Increase… The post Email Marketing Tactics to Increase Your Hotel Bookings appeared first on Benchmark Email.

Tactics 81

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 81

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

Benchmark Email

FEBRUARY 20, 2024

Despite the rise of social media and other messaging platforms, email marketing continues to offer unparalleled return on investment, direct access to a targeted audience, and personalized communication options that can significantly boost sales figures. But how do you connect A to B?

Email Marketing 98

Email Marketing Advertising Benchmark Social Media Marketing 98

KoMarketing Associates

JUNE 2, 2021

Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience. Influencer Marketing Hub conducted its “Social Media Benchmark Report 2021,” and statistics indicated that 44% of marketers utilize social media to promote their content.

Spending 286

Spending B2B Marketing B2B Content 286

Benchmark Email

FEBRUARY 19, 2024

However, as email usage has grown, so too has the sophistication of threats targeting email security, including spam, phishing, and other types of email fraud.

Deliverability 97

Deliverability Phishing Advertising Benchmark Organization 97

SmartBrief - Marketing

MARCH 10, 2024

Segment your email list so you can send targeted emails to distinct groups of people. Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Top Rank Marketing

JANUARY 22, 2024

This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Ready to kick off (or level up) your influencer marketing?

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Zoominfo

JULY 27, 2023

Investing in a strong data foundation will set your team up for long-term success, and your team can be confident in targeting the right people. Let’s say you’re targeting director-level and above marketers in the software industry. This makes it easier to build a list of specific prospects and companies to target.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

KoMarketing Associates

DECEMBER 22, 2021

DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy. However, most marketers (46%) say that their top challenge remains tackling personalization at scale toward target accounts.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

Only B2B

APRIL 10, 2024

Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Webbiquity

DECEMBER 19, 2023

8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Marketing Insider Group

APRIL 10, 2024

Marketers must keep their target audience in mind as they look to optimize their current and future campaigns. Tracking allows you to create benchmarks , or data points that you’re trying to achieve. In this instance, you may need to broaden your target audience to reach your sales goals.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. You want to visually tell a story the C-Suite, your target audience, can understand.

Social Media 138

Social Media ROI Media Cross-Selling 138

NuSpark Consulting

OCTOBER 31, 2023

On the flip side, a low ROAS would signal the need to pivot—maybe by tweaking the ad creative or targeting parameters. These goals serve as benchmarks that guide strategy, budget allocation, and performance evaluation. But how do companies actually set these targets? What is CAC?

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates. Competitor benchmarking can help you set standards and evaluate performance more effectively.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

NOVEMBER 30, 2023

Indirect competitors are those in the same category as you but sell different products or services and target a different market. Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. Total amount of content: If they have a blog, see how many posts have they published.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Animalz blog

FEBRUARY 25, 2024

But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. Identify your competitors Consider all of your competitors.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. The goal of an email drip campaign is to provide targeted information and offers to contacts over time with the goal of driving conversions and sales.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Benchmark Email

OCTOBER 12, 2022

We just rolled out a new way to sell more of your Shopify products and services – Benchmark Email’s Shopify Sync. With our latest integration, you can easily send targeted, personalized emails to your Shopify customers. But how exactly does this sync help Benchmark…

Advertising Benchmark 98

Advertising Benchmark Order Service Personalization 98

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Benchmark Email

MARCH 21, 2023

You can target specific pages, blog posts, or landing pages in your email campaigns, creating an influx of eyes on certain promotions, educational material, and product pages. This is obviously beneficial in terms of exposure, but it can also… The post How to Track Email Traffic Using UTM Tracking appeared first on Benchmark Email.

Traffic 110

Traffic Eye-Tracking Landing Pages Advertising Benchmark 110

Benchmark Email

MARCH 5, 2024

Marketing managers understand the importance of addressing the needs and interests of their target audience, but finding fresh and engaging blog topic ideas can be a challenging task.

Generation 52

Generation Advertising Benchmark Email Marketing Marketing & Strategy 52

Benchmark Email

MAY 11, 2022

The key to any successful email marketing campaign is knowing your target audience and continually optimizing your campaigns to build on your success.

Email Marketing 130

Email Marketing Campaigns Tips Advertising Benchmark 130

Benchmark Email

MARCH 13, 2023

Email marketing is a powerful tool for businesses to reach their target audience and promote their products or services. Trained by OpenAI, ChatGPT generates human-like text and can be used to create compelling email marketing… The post Using ChatGPT Prompts to Improve Email Marketing Results appeared first on Benchmark Email.

Email Marketing 110

Email Marketing Advertising Benchmark Training Email Campaigns 110

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. For example, if you are targeting lead generation, look at conversions under the Conversions tab in the dashboard.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Atomic Reach

MARCH 5, 2024

Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks. Strategies for scaling hit their targets with all the hit-or-miss accuracy of a shot in the dark. Subjective criteria drive selection of influencers and creative strategies. Irrelevant statistics pass for ROI tracking.

Marketing AI 52

Marketing AI Creativity ROI Advertising Benchmark 52

Benchmark Email

FEBRUARY 23, 2023

Small business owners can use video as a marketing tool to effectively reach their target audience. With four in ten online users watching videos from brands they are thinking of buying from, now is… The post 5 Video Marketing Trends for 2023 and How Small Businesses Can Use Them appeared first on Benchmark Email.

Small Business Marketing 105

Small Business Marketing Trends Video Marketing Business 105

Benchmark Email

AUGUST 3, 2022

Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions. Each of these forms the foundation of personalized marketing and advertising, but in eCommerce, personalized marketing goes beyond market segmentation and targeting.

eCommerce 105

eCommerce Personalization Marketing & Strategy Advertising Benchmark 105